SlideShare uma empresa Scribd logo
1 de 47
Baixar para ler offline
Adding Value In Open Culture
 Commerce of un-altered content can’t compete




             More Than Zero Festival - Milano
                    28 March 2008
                 David Orban
               www.davidorban.com
1: Old way
2: New way
3: Examples
1>
Old way
Friction
=
cost
→
Distribution
=
Business
→
Benefit
or
Necessary Evil?
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture
Adding Value In Open Culture

Mais conteúdo relacionado

Destaque

American Football Leage, American Basketball Association and Blog Talk Radio?
American Football Leage, American Basketball Association and Blog Talk Radio?American Football Leage, American Basketball Association and Blog Talk Radio?
American Football Leage, American Basketball Association and Blog Talk Radio?Jon Hansen
 
Building a Kick-Ass Company Culture | Talent Connect London 2015
Building a Kick-Ass Company Culture | Talent Connect London 2015Building a Kick-Ass Company Culture | Talent Connect London 2015
Building a Kick-Ass Company Culture | Talent Connect London 2015LinkedIn Talent Solutions
 
What Not to Do When Cold Calling
What Not to Do When Cold CallingWhat Not to Do When Cold Calling
What Not to Do When Cold CallingScott Britton
 
How to Build a Cold Call Script that Works
How to Build a Cold Call Script that WorksHow to Build a Cold Call Script that Works
How to Build a Cold Call Script that WorksSalesScripter
 
Cold Calling Tips and Million Dollar Sales Prospecting Secrets
Cold Calling Tips and Million Dollar Sales Prospecting SecretsCold Calling Tips and Million Dollar Sales Prospecting Secrets
Cold Calling Tips and Million Dollar Sales Prospecting SecretsInsideSales.com
 
25 Employee Engagement Ideas
25 Employee Engagement Ideas25 Employee Engagement Ideas
25 Employee Engagement IdeasHppy
 
Culture Code by Culture Labx
Culture Code by Culture LabxCulture Code by Culture Labx
Culture Code by Culture LabxJosh Levine
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 
The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017LinkedIn
 

Destaque (9)

American Football Leage, American Basketball Association and Blog Talk Radio?
American Football Leage, American Basketball Association and Blog Talk Radio?American Football Leage, American Basketball Association and Blog Talk Radio?
American Football Leage, American Basketball Association and Blog Talk Radio?
 
Building a Kick-Ass Company Culture | Talent Connect London 2015
Building a Kick-Ass Company Culture | Talent Connect London 2015Building a Kick-Ass Company Culture | Talent Connect London 2015
Building a Kick-Ass Company Culture | Talent Connect London 2015
 
What Not to Do When Cold Calling
What Not to Do When Cold CallingWhat Not to Do When Cold Calling
What Not to Do When Cold Calling
 
How to Build a Cold Call Script that Works
How to Build a Cold Call Script that WorksHow to Build a Cold Call Script that Works
How to Build a Cold Call Script that Works
 
Cold Calling Tips and Million Dollar Sales Prospecting Secrets
Cold Calling Tips and Million Dollar Sales Prospecting SecretsCold Calling Tips and Million Dollar Sales Prospecting Secrets
Cold Calling Tips and Million Dollar Sales Prospecting Secrets
 
25 Employee Engagement Ideas
25 Employee Engagement Ideas25 Employee Engagement Ideas
25 Employee Engagement Ideas
 
Culture Code by Culture Labx
Culture Code by Culture LabxCulture Code by Culture Labx
Culture Code by Culture Labx
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 
The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017
 

Mais de David Orban

Machines Helping Humans Helping Machines
Machines Helping Humans Helping MachinesMachines Helping Humans Helping Machines
Machines Helping Humans Helping MachinesDavid Orban
 
TEDx St Peter Port - How To Thrive In The Network Society
TEDx St Peter Port - How To Thrive In The Network SocietyTEDx St Peter Port - How To Thrive In The Network Society
TEDx St Peter Port - How To Thrive In The Network SocietyDavid Orban
 
Networked Exponentials
Networked ExponentialsNetworked Exponentials
Networked ExponentialsDavid Orban
 
Singularity University Presentation - 2015
Singularity University Presentation - 2015Singularity University Presentation - 2015
Singularity University Presentation - 2015David Orban
 
Exponentials and Networks
Exponentials and NetworksExponentials and Networks
Exponentials and NetworksDavid Orban
 
Ontological Cosmology
Ontological Cosmology Ontological Cosmology
Ontological Cosmology David Orban
 
Immune Reactions Against The Network Society
Immune Reactions Against The Network SocietyImmune Reactions Against The Network Society
Immune Reactions Against The Network SocietyDavid Orban
 
Network Society - The distributed social organization replacing the nation state
Network Society - The distributed social organization replacing the nation stateNetwork Society - The distributed social organization replacing the nation state
Network Society - The distributed social organization replacing the nation stateDavid Orban
 
TechPeaks: Internet Of Money
TechPeaks: Internet Of MoneyTechPeaks: Internet Of Money
TechPeaks: Internet Of MoneyDavid Orban
 
Network Society - Login 2014
Network Society - Login 2014Network Society - Login 2014
Network Society - Login 2014David Orban
 
Technomadism and the Cult of Done
Technomadism and the Cult of DoneTechnomadism and the Cult of Done
Technomadism and the Cult of DoneDavid Orban
 
Singularity University Summit Europe Presentation
Singularity University Summit Europe PresentationSingularity University Summit Europe Presentation
Singularity University Summit Europe PresentationDavid Orban
 
Human-Machine Coevolution
Human-Machine CoevolutionHuman-Machine Coevolution
Human-Machine CoevolutionDavid Orban
 
Network Society - TEDx Bologna
Network Society - TEDx BolognaNetwork Society - TEDx Bologna
Network Society - TEDx BolognaDavid Orban
 
Our Future Is Now - The Future of Computing
Our Future Is Now - The Future of ComputingOur Future Is Now - The Future of Computing
Our Future Is Now - The Future of ComputingDavid Orban
 
ArLoMoSo Futures
ArLoMoSo FuturesArLoMoSo Futures
ArLoMoSo FuturesDavid Orban
 
TEDx Brussels - Every Thing
TEDx Brussels - Every ThingTEDx Brussels - Every Thing
TEDx Brussels - Every ThingDavid Orban
 
The Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome ConferenceThe Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome ConferenceDavid Orban
 
Mobile Monday Amsterdam: Free To Be Human!
Mobile Monday Amsterdam: Free To Be Human!Mobile Monday Amsterdam: Free To Be Human!
Mobile Monday Amsterdam: Free To Be Human!David Orban
 
The End Of The End Of The Recession
The End Of The End Of The RecessionThe End Of The End Of The Recession
The End Of The End Of The RecessionDavid Orban
 

Mais de David Orban (20)

Machines Helping Humans Helping Machines
Machines Helping Humans Helping MachinesMachines Helping Humans Helping Machines
Machines Helping Humans Helping Machines
 
TEDx St Peter Port - How To Thrive In The Network Society
TEDx St Peter Port - How To Thrive In The Network SocietyTEDx St Peter Port - How To Thrive In The Network Society
TEDx St Peter Port - How To Thrive In The Network Society
 
Networked Exponentials
Networked ExponentialsNetworked Exponentials
Networked Exponentials
 
Singularity University Presentation - 2015
Singularity University Presentation - 2015Singularity University Presentation - 2015
Singularity University Presentation - 2015
 
Exponentials and Networks
Exponentials and NetworksExponentials and Networks
Exponentials and Networks
 
Ontological Cosmology
Ontological Cosmology Ontological Cosmology
Ontological Cosmology
 
Immune Reactions Against The Network Society
Immune Reactions Against The Network SocietyImmune Reactions Against The Network Society
Immune Reactions Against The Network Society
 
Network Society - The distributed social organization replacing the nation state
Network Society - The distributed social organization replacing the nation stateNetwork Society - The distributed social organization replacing the nation state
Network Society - The distributed social organization replacing the nation state
 
TechPeaks: Internet Of Money
TechPeaks: Internet Of MoneyTechPeaks: Internet Of Money
TechPeaks: Internet Of Money
 
Network Society - Login 2014
Network Society - Login 2014Network Society - Login 2014
Network Society - Login 2014
 
Technomadism and the Cult of Done
Technomadism and the Cult of DoneTechnomadism and the Cult of Done
Technomadism and the Cult of Done
 
Singularity University Summit Europe Presentation
Singularity University Summit Europe PresentationSingularity University Summit Europe Presentation
Singularity University Summit Europe Presentation
 
Human-Machine Coevolution
Human-Machine CoevolutionHuman-Machine Coevolution
Human-Machine Coevolution
 
Network Society - TEDx Bologna
Network Society - TEDx BolognaNetwork Society - TEDx Bologna
Network Society - TEDx Bologna
 
Our Future Is Now - The Future of Computing
Our Future Is Now - The Future of ComputingOur Future Is Now - The Future of Computing
Our Future Is Now - The Future of Computing
 
ArLoMoSo Futures
ArLoMoSo FuturesArLoMoSo Futures
ArLoMoSo Futures
 
TEDx Brussels - Every Thing
TEDx Brussels - Every ThingTEDx Brussels - Every Thing
TEDx Brussels - Every Thing
 
The Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome ConferenceThe Future of Social Objects - Internetome Conference
The Future of Social Objects - Internetome Conference
 
Mobile Monday Amsterdam: Free To Be Human!
Mobile Monday Amsterdam: Free To Be Human!Mobile Monday Amsterdam: Free To Be Human!
Mobile Monday Amsterdam: Free To Be Human!
 
The End Of The End Of The Recession
The End Of The End Of The RecessionThe End Of The End Of The Recession
The End Of The End Of The Recession
 

Último

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 

Último (20)

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 

Adding Value In Open Culture