CookingBoomers is a new website, whose aims to link elderly people and younger ones. CookingBoomers creates relationship between old people and their neighbours around a good meal. Boomers are employed by their neighbours to cook, and they win money to improve their superannuation. It is the exactly same system as home tutoring, but with marvellous old recipes and dynamic boomers. Besides, the best cookers participate in a contest broadcasted on our own webTV: Maïtube. CookingBoomers Company earns money through fees, affiliation with online supermarkets and ads.

1. Cooking Boomers Lei CAO – Souleymane GNING - Alban LEVEAU-VALLIERDavid METGE - Paul RICARD – Jean ROMAN– Olivier XUHEC Paris 2011 – Digital Business for Innovation Certificate

2. Do you think old people are a problem?

3. We think they are an opportunity

4. What is the best skill of your grandparents?

5. Sewing

6. Gardening

7. Cooking!

8. Remember…

9. Would you like to become a chef ?

10. Ask her !

12. How does it work? $

13. Our Services $$$ $ Cook & Meal Home Cooking Courses Catering 100€* 50€* 30€*

15. Our Recipe to createa buzz

17. +

19. Video

20. Thank you

21. Backup Slides

22. Main cost is recruitment Granny recruitment Clients recruitment

27. SEM: 5000 € / month + 10% Commission granitee: 3keywords in 1st position+ 100 clicks/day Warning: those datas are all bases on click through rate, no information on convertion rate

28. Revenues 50% + +

29. Maïtube Production Costs Production costs for every monthly Maïtube cooking competition.

30. Iphone/ipadapp

31. Stay safe

33. Personal relation withcookiebommers

34. Online interaction with clients (survey)

35. Recruitingcookers

36. Creatingquality content

37. Cookieboomers: not sooldretired people that love cooking and needcomplementarysalary.

38. Clients : families, men and womenfrom 30 to 50.

39. Viewers :everybody

40. Createrelationshipbetweenold people and theirneighbours.

41. Old people cook in exchange for a fixedfee.

42. Best cookersparticipate in a contestbroadcasted over the internet.

43. Cookers

44. Traffic

45. Quality content

46. Internet (for clients and broadcast of content)

47. IRL meeting (for cookieboomers)

48. Recruiting and managing the cookieboomersIRL

49. Online CRM with clients

50. Website (hosting, communtymngt, streaming)

51. Marketing and advertising

52. Fee

53. Affiliation with online supermarkets

54. AdsHEC Paris Digital Business Certificate 2011