2. Why is Social Media Important?
๏ Access a huge audience
๏ Rapidly exchange information
๏ Utilize varied types of content
๏ Raise awareness
๏ Drive traffic to your organizationโs website
๏ Control your organizationโs reputation
3. Social Media Statistics
๏ 67% of internet users are on some form of social media
๏ 1.11 billion Facebook users
๏ 500 million Twitter users
๏ Average user spends 8 hours per month on Facebook
๏ 2.5 billion Facebook content shares per day.
๏ 400 million Tweets per day
4. Having an Account is not Enough!
๏ Post regularly
๏ Post Interesting and Quality Content
๏ Include Your Website on All Your Social Networks
๏ Use (#) hashtag and tagging people
๏ Check othersโ updates
๏ Incorporate social media into communications strategy (or create a communications strategy)
๏ Social Media Monitoring and Engagement
๏ Social Media Advertising
๏ Facebook contest, Twitter Chats and Google Hangouts