The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.

1. Best
Practices
david lee king | topeka & shawnee county public library | davidleeking.com
Social
flic.kr/p/dPPrVc
Media

2. flickr.com/photos/30008935@N00/417833522/
problem:
we haven’t
embraced the
social web

3. we have
the tools
flickr.com/photos/safari_vacation/6257284524/

4. not quite
sure how
to use
them!

5. So, what do you think
about our library?
flickr.com/photos/10059155@N05/4712929433/

6. What's missing?
flickr.com/photos/40624839@N02/3784049371/
face2face
interaction

7. how online
engagement
works
flickr.com/photos/23697075@N03/3010947232/

12. flickr.com/photos/niallkennedy/667670285/

13. ways to
transform into a
face2face library
3

14. 1. flickr.com/photos/94852245@N00/4338268272/
listening

15. why listen?
flickr.com/photos/58571789@N00/4519906494/

16. what to
listen for
flickr.com/photos/58571789@N00/4519906494/

17. responding
flickr.com/photos/58571789@N00/4519906494/

18. listening in
Topeka
flickr.com/photos/58571789@N00/4519906494/

19. 2.
basic
communication
(online)

20. conversational
writing

21. add pictures
& video

22. add pictures
& video
[like this]

24. be “you”
online
[“you”]

25. pics of staff
new stuff
customers!

26. where are
the people?
flickr.com/photos/hackleypubliclibrary/3903700537/

27. flic.kr/p/4n5sc2
3.“doing”
community

28. we get this

29. flickr.com/photos/53472606@N00/2751815892/
less control here

30. start
talking!

31. ask

32. What my
library does

33. flic.kr/p/XqGwP

36. respond
to critics
flic.kr/p/6xck7m

37. listen first

38. admit &
apologize

39. be nice

40. be quiet
(i.e., don’t
respond)

41. develop a
thick skin

42. where to start!

43. Twitter
eNews
Website
Library
NewsFacebook
Instagram
who does
the work?

44. set goals
& strategy
flickr.com/photos/21290415@N05/3006994838/

45. measure success

46. creating great
customer
connections
starts with you!

47. thank
you!
davidleeking.com