Social Media Best Practices, Part 1

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The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.

Social Media

Best 
Practices
david lee king | topeka & shawnee county public library | davidleeking.com
Social
ﬂic.kr/p/dPPrVc
Media

ﬂickr.com/photos/30008935@N00/417833522/
problem:
we haven’t
embraced the
social web

we have
the tools
ﬂickr.com/photos/safari_vacation/6257284524/

So, what do you think 
about our library?
ﬂickr.com/photos/10059155@N05/4712929433/

What's missing?
ﬂickr.com/photos/40624839@N02/3784049371/
face2face
interaction

how online
engagement 
works
ﬂickr.com/photos/23697075@N03/3010947232/

ﬂickr.com/photos/niallkennedy/667670285/

ways to  
transform into a
face2face library
3

1. ﬂickr.com/photos/94852245@N00/4338268272/
listening

why listen?
ﬂickr.com/photos/58571789@N00/4519906494/

what to
listen for
ﬂickr.com/photos/58571789@N00/4519906494/

responding
ﬂickr.com/photos/58571789@N00/4519906494/

listening in
Topeka
ﬂickr.com/photos/58571789@N00/4519906494/

where are
the people?
flickr.com/photos/hackleypubliclibrary/3903700537/

ﬂickr.com/photos/53472606@N00/2751815892/
less control here

Twitter
eNews
Website
Library 
NewsFacebook
Instagram
who does
the work?

set goals 
& strategy
ﬂickr.com/photos/21290415@N05/3006994838/

creating great
customer
connections
starts with you!

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