SlideShare a Scribd company logo
1 of 47
Download to read offline
Best

Practices
david lee king | topeka & shawnee county public library | davidleeking.com
Social
flic.kr/p/dPPrVc
Media
flickr.com/photos/30008935@N00/417833522/
problem:
we haven’t
embraced the
social web
we have
the tools
flickr.com/photos/safari_vacation/6257284524/
not quite

sure how 

to use
them!
So, what do you think

about our library?
flickr.com/photos/10059155@N05/4712929433/
What's missing?
flickr.com/photos/40624839@N02/3784049371/
face2face
interaction
how online
engagement

works
flickr.com/photos/23697075@N03/3010947232/
flickr.com/photos/niallkennedy/667670285/
ways to 

transform into a
face2face library
3
1. flickr.com/photos/94852245@N00/4338268272/
listening
why listen?
flickr.com/photos/58571789@N00/4519906494/
what to
listen for
flickr.com/photos/58571789@N00/4519906494/
responding
flickr.com/photos/58571789@N00/4519906494/
listening in
Topeka
flickr.com/photos/58571789@N00/4519906494/
2.
basic
communication

(online)
conversational
writing
add pictures
& video
add pictures
& video
[like this]
be “you”
online
[“you”]
pics of staff
new stuff
customers!
where are
the people?
flickr.com/photos/hackleypubliclibrary/3903700537/
flic.kr/p/4n5sc2
3.“doing”
community
we get this
flickr.com/photos/53472606@N00/2751815892/
less control here
start

talking!
ask
What my

library does
flic.kr/p/XqGwP
respond
to critics
flic.kr/p/6xck7m
listen first
admit &
apologize
be nice
be quiet
(i.e., don’t
respond)
develop a
thick skin
where to start!
Twitter
eNews
Website
Library

NewsFacebook
Instagram
who does
the work?
set goals

& strategy
flickr.com/photos/21290415@N05/3006994838/
measure success
creating great
customer
connections
starts with you!
thank
you!
davidleeking.com

More Related Content

What's hot

How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
Jane Frankland
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
 

What's hot (20)

The Art of Picking a Co-founder
The Art of Picking a Co-founder The Art of Picking a Co-founder
The Art of Picking a Co-founder
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshare
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
10 Superheroes at Work
10 Superheroes at Work10 Superheroes at Work
10 Superheroes at Work
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity
 
Towards Greatness
Towards GreatnessTowards Greatness
Towards Greatness
 
United Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityUnited Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender Equality
 
The Hard Truths of Entrepreneurship
The Hard Truths of EntrepreneurshipThe Hard Truths of Entrepreneurship
The Hard Truths of Entrepreneurship
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
 

Viewers also liked

Viewers also liked (20)

A Tale of Two Cities: NYPL and CPL Wi-Fi Lending Projects
A Tale of Two Cities: NYPL and CPL Wi-Fi Lending ProjectsA Tale of Two Cities: NYPL and CPL Wi-Fi Lending Projects
A Tale of Two Cities: NYPL and CPL Wi-Fi Lending Projects
 
Social Media Best Practices, Part 2
Social Media Best Practices, Part 2Social Media Best Practices, Part 2
Social Media Best Practices, Part 2
 
26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
 
How To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersHow To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for Jewelers
 
From Social Media to Social Business
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social Business
 
Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social Content
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
Tech Trends for 2016
Tech Trends for 2016Tech Trends for 2016
Tech Trends for 2016
 
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingThe Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
Contracts, RFPs, & Working with Suppliers
Contracts, RFPs, & Working with SuppliersContracts, RFPs, & Working with Suppliers
Contracts, RFPs, & Working with Suppliers
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
Integrating Social Media in your business model
Integrating Social Media in your business modelIntegrating Social Media in your business model
Integrating Social Media in your business model
 
How to Create a Twitter Cover Photo in PowerPoint [Tutorial]
How to Create a Twitter Cover Photo in PowerPoint [Tutorial]How to Create a Twitter Cover Photo in PowerPoint [Tutorial]
How to Create a Twitter Cover Photo in PowerPoint [Tutorial]
 
15 Social Media Job Search Tips from Recruiting & HR Experts
15 Social Media Job Search Tips from Recruiting & HR Experts 15 Social Media Job Search Tips from Recruiting & HR Experts
15 Social Media Job Search Tips from Recruiting & HR Experts
 
Lawyers and Social Media in 2016
Lawyers and Social Media in 2016Lawyers and Social Media in 2016
Lawyers and Social Media in 2016
 
How to Create a Social Media Strategy for Your Blog
How to Create a Social Media Strategy for Your BlogHow to Create a Social Media Strategy for Your Blog
How to Create a Social Media Strategy for Your Blog
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
How Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online ReputationHow Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online Reputation
 

Similar to Social Media Best Practices, Part 1

Face2Face: Using social tools to make Great Customer Connections
Face2Face: Using social tools to make Great Customer ConnectionsFace2Face: Using social tools to make Great Customer Connections
Face2Face: Using social tools to make Great Customer Connections
David King
 
Designing the Digital Experience
Designing the Digital ExperienceDesigning the Digital Experience
Designing the Digital Experience
David King
 
Creating Community Experience using mostly free stuff & staff
Creating Community Experience using mostly free stuff & staffCreating Community Experience using mostly free stuff & staff
Creating Community Experience using mostly free stuff & staff
David King
 
Creating contexts for Learning
Creating contexts for Learning Creating contexts for Learning
Creating contexts for Learning
Cristina Costa
 

Similar to Social Media Best Practices, Part 1 (20)

Social Media for Customer Connections
Social Media for Customer ConnectionsSocial Media for Customer Connections
Social Media for Customer Connections
 
Social Media Best Practices & Experiences
Social Media Best Practices & ExperiencesSocial Media Best Practices & Experiences
Social Media Best Practices & Experiences
 
Face2Face: Using social tools to make Great Customer Connections
Face2Face: Using social tools to make Great Customer ConnectionsFace2Face: Using social tools to make Great Customer Connections
Face2Face: Using social tools to make Great Customer Connections
 
Social Media for Customer Connections
Social Media for Customer ConnectionsSocial Media for Customer Connections
Social Media for Customer Connections
 
Creating Customer Experience: On the Web, In the Library, In the Community
Creating Customer Experience: On the Web, In the Library, In the CommunityCreating Customer Experience: On the Web, In the Library, In the Community
Creating Customer Experience: On the Web, In the Library, In the Community
 
Social Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for LibrariesSocial Media & Customer Connections: Implications for Libraries
Social Media & Customer Connections: Implications for Libraries
 
Improving the Customer Experience: on the web, in the library, in the community
Improving the Customer Experience: on the web, in the library, in the communityImproving the Customer Experience: on the web, in the library, in the community
Improving the Customer Experience: on the web, in the library, in the community
 
Freak Out, Geek Out, or Seek Out: Dealing with Tech Change and Customer Engag...
Freak Out, Geek Out, or Seek Out: Dealing with Tech Change and Customer Engag...Freak Out, Geek Out, or Seek Out: Dealing with Tech Change and Customer Engag...
Freak Out, Geek Out, or Seek Out: Dealing with Tech Change and Customer Engag...
 
Designing the Digital Experience
Designing the Digital ExperienceDesigning the Digital Experience
Designing the Digital Experience
 
Outreach 2.0: the Digital Revolution of Public Relations
Outreach 2.0: the Digital Revolution of Public RelationsOutreach 2.0: the Digital Revolution of Public Relations
Outreach 2.0: the Digital Revolution of Public Relations
 
Meta Social: Online Interactions & how to make them ROCK
Meta Social: Online Interactions & how to make them ROCKMeta Social: Online Interactions & how to make them ROCK
Meta Social: Online Interactions & how to make them ROCK
 
Social Media Strategy & Goals
Social Media Strategy & GoalsSocial Media Strategy & Goals
Social Media Strategy & Goals
 
Redesigning Public Services: The 21st Century Library User Experience
Redesigning Public Services: The 21st Century Library User ExperienceRedesigning Public Services: The 21st Century Library User Experience
Redesigning Public Services: The 21st Century Library User Experience
 
Outreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of prOutreach 2.0 the digital revolution of pr
Outreach 2.0 the digital revolution of pr
 
What do we keep and what do we throw away?
What do we keep and what do we throw away?What do we keep and what do we throw away?
What do we keep and what do we throw away?
 
Designing The Digital Experience
Designing The Digital ExperienceDesigning The Digital Experience
Designing The Digital Experience
 
Social Media Strategy & Goals
Social Media Strategy & GoalsSocial Media Strategy & Goals
Social Media Strategy & Goals
 
Creating Community Experience using mostly free stuff & staff
Creating Community Experience using mostly free stuff & staffCreating Community Experience using mostly free stuff & staff
Creating Community Experience using mostly free stuff & staff
 
Creating contexts for Learning
Creating contexts for Learning Creating contexts for Learning
Creating contexts for Learning
 
Socialmedialiverpool 120209011224-phpapp02
Socialmedialiverpool 120209011224-phpapp02Socialmedialiverpool 120209011224-phpapp02
Socialmedialiverpool 120209011224-phpapp02
 

More from David King

More from David King (20)

Connect with Images
Connect with ImagesConnect with Images
Connect with Images
 
Tech Trends for Libraries in 2019 and Beyond
Tech Trends for Libraries in 2019 and BeyondTech Trends for Libraries in 2019 and Beyond
Tech Trends for Libraries in 2019 and Beyond
 
Emerging Technology Trends in Libraries for 2018
Emerging Technology Trends in Libraries for 2018Emerging Technology Trends in Libraries for 2018
Emerging Technology Trends in Libraries for 2018
 
Emerging Technology Trends in Libraries for 2018
Emerging Technology Trends in Libraries for 2018Emerging Technology Trends in Libraries for 2018
Emerging Technology Trends in Libraries for 2018
 
Connecting Innovatively with your Community
Connecting Innovatively with your CommunityConnecting Innovatively with your Community
Connecting Innovatively with your Community
 
Using Video Tools to Connect with your Customers
Using Video Tools to Connect with your CustomersUsing Video Tools to Connect with your Customers
Using Video Tools to Connect with your Customers
 
The C Equation: Content + Connection + Community = Contented Customers
The C Equation: Content + Connection + Community = Contented CustomersThe C Equation: Content + Connection + Community = Contented Customers
The C Equation: Content + Connection + Community = Contented Customers
 
Innovative Ways to Connect with your Community
Innovative Ways to Connect with your CommunityInnovative Ways to Connect with your Community
Innovative Ways to Connect with your Community
 
Library Death Match - my Apps vs Websites Argument
Library Death Match - my Apps vs Websites ArgumentLibrary Death Match - my Apps vs Websites Argument
Library Death Match - my Apps vs Websites Argument
 
Social Media & Emerging Trends
Social Media & Emerging TrendsSocial Media & Emerging Trends
Social Media & Emerging Trends
 
Instagram: Effective Use for Libraries
Instagram: Effective Use for LibrariesInstagram: Effective Use for Libraries
Instagram: Effective Use for Libraries
 
Rocking the Small Screen without Losing your Mind
Rocking the Small Screen without Losing your MindRocking the Small Screen without Losing your Mind
Rocking the Small Screen without Losing your Mind
 
Rocking the Small Screen: Videos & Libraries
Rocking the Small Screen: Videos & LibrariesRocking the Small Screen: Videos & Libraries
Rocking the Small Screen: Videos & Libraries
 
Emerging technology trends in libraries for 2017
Emerging technology trends in libraries for 2017Emerging technology trends in libraries for 2017
Emerging technology trends in libraries for 2017
 
Customer Experience - On the Web, In the Library, In the Community
Customer Experience - On the Web, In the Library, In the CommunityCustomer Experience - On the Web, In the Library, In the Community
Customer Experience - On the Web, In the Library, In the Community
 
Marketing and Promoting the Library Website
Marketing and Promoting the Library WebsiteMarketing and Promoting the Library Website
Marketing and Promoting the Library Website
 
Emerging technology trends for libraries for 2017
Emerging technology trends for libraries for 2017Emerging technology trends for libraries for 2017
Emerging technology trends for libraries for 2017
 
Shaping an Organization Responsive to Change
Shaping an Organization Responsive to ChangeShaping an Organization Responsive to Change
Shaping an Organization Responsive to Change
 
UX Best Practices & Strategies
UX Best Practices & StrategiesUX Best Practices & Strategies
UX Best Practices & Strategies
 
Technology Trends for Libraries - 2016
Technology Trends for Libraries - 2016Technology Trends for Libraries - 2016
Technology Trends for Libraries - 2016
 

Recently uploaded

DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
ednyonat
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
ZurliaSoop
 

Recently uploaded (20)

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Generate easy money from tiktok using this simple steps on the book.
Generate easy money from tiktok using this simple steps on the book.Generate easy money from tiktok using this simple steps on the book.
Generate easy money from tiktok using this simple steps on the book.
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSocial media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
 

Social Media Best Practices, Part 1