O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Instagram
Effective Use for Libraries
David Lee King | davidleeking.com

@davidleeking
Instagram is popular!
Instagram is popular!
700 Million

users
Instagram is popular!
2nd most

popular
Instagram is popular!
28% of all

US Adults
Instagram is popular!
59% of

18-29 year olds
Instagram is popular!
1/2 use it

daily
Instagram is popular!
200 million

use Stories
Let’s explore… flic.kr/p/sm6cMz
flic.kr/p/sm6cMz
my

account
flic.kr/p/sm6cMz
photos

videos
flic.kr/p/sm6cMz
follow

people
flic.kr/p/sm6cMz
profile

page
flic.kr/p/sm6cMz
description
flic.kr/p/sm6cMz
Stories

(I know,

right?)
flic.kr/p/sm6cMz
Live

Video
flic.kr/p/sm6cMz
Search
&
Explore
flic.kr/p/sm6cMz
#hashtags
library

account
Chicago

Public

Library
Los

Angeles

Public
Library
Why use Instagram?
?
?
Popularity!
flic.kr/p/JQEHvr
Easy to Connect
It’s fun!
flic.kr/p/9qc7hq
connect with customers
flic.kr/p/rBV6Au
deep dive into analytics
flic.kr/p/s4pkis
Insights
impressions
Reach
Profile

Views
Stories &

Promotions
Followers
Gender
Age

Range
Hours

& Days
Post

Info!
Post

Info

Filters!
flic.kr/p/uwj2uT
get

close
single

focus
cute

animals
Use

Blue
warm

filter
Show

People
Show

People
behind

the

Scenes
behind

the

Scenes
behind

the

Scenes
#hashtags
#hashtags
#hashtag

contests
Call

to

Action
friending
friending
Stories
stay

top

of

mind
Content

Ideas
flic.kr/p/8SGnvF
behind the scenesuser-generated
share stuff
tell your story
other apps
Next Steps
flic.kr/p/2HLabP
Set up an 

Instagram

Account!
Set up a

Library

Instagram!
Why again?
flic.kr/p/VmxAs2
Thanks! David Lee King

davidleeking.com

@davidleeking
Instagram: Effective Use for Libraries
Instagram: Effective Use for Libraries
Instagram: Effective Use for Libraries
Próximos SlideShares
Carregando em…5
×

Instagram: Effective Use for Libraries

5.038 visualizações

Publicada em

Instagram is a mobile photo-sharing app that allows users to take and share photos and videos with others. It's also a great way to share your library's story with customers, and is a fun visual tool to drive people to the library and its services and programs. In this webinar, attendees will learn what Instagram is, how to best use it to connect with customers, and how to set a strategy for success.

Publicada em: Mídias sociais
  • Entre para ver os comentários

Instagram: Effective Use for Libraries

  1. 1. Instagram Effective Use for Libraries David Lee King | davidleeking.com
 @davidleeking
  2. 2. Instagram is popular!
  3. 3. Instagram is popular! 700 Million
 users
  4. 4. Instagram is popular! 2nd most
 popular
  5. 5. Instagram is popular! 28% of all
 US Adults
  6. 6. Instagram is popular! 59% of
 18-29 year olds
  7. 7. Instagram is popular! 1/2 use it
 daily
  8. 8. Instagram is popular! 200 million
 use Stories
  9. 9. Let’s explore… flic.kr/p/sm6cMz
  10. 10. flic.kr/p/sm6cMz my
 account
  11. 11. flic.kr/p/sm6cMz photos
 videos
  12. 12. flic.kr/p/sm6cMz follow
 people
  13. 13. flic.kr/p/sm6cMz profile
 page
  14. 14. flic.kr/p/sm6cMz description
  15. 15. flic.kr/p/sm6cMz Stories
 (I know,
 right?)
  16. 16. flic.kr/p/sm6cMz Live
 Video
  17. 17. flic.kr/p/sm6cMz Search & Explore
  18. 18. flic.kr/p/sm6cMz #hashtags
  19. 19. library
 account
  20. 20. Chicago
 Public
 Library
  21. 21. Los
 Angeles
 Public Library
  22. 22. Why use Instagram? ? ?
  23. 23. Popularity! flic.kr/p/JQEHvr
  24. 24. Easy to Connect
  25. 25. It’s fun! flic.kr/p/9qc7hq
  26. 26. connect with customers flic.kr/p/rBV6Au
  27. 27. deep dive into analytics flic.kr/p/s4pkis
  28. 28. Insights
  29. 29. impressions
  30. 30. Reach
  31. 31. Profile
 Views
  32. 32. Stories &
 Promotions
  33. 33. Followers
  34. 34. Gender
  35. 35. Age
 Range
  36. 36. Hours
 & Days
  37. 37. Post
 Info!
  38. 38. Post
 Info
 Filters!
  39. 39. flic.kr/p/uwj2uT
  40. 40. get
 close
  41. 41. single
 focus
  42. 42. cute
 animals
  43. 43. Use
 Blue warm
 filter
  44. 44. Show
 People
  45. 45. Show
 People
  46. 46. behind
 the
 Scenes
  47. 47. behind
 the
 Scenes
  48. 48. behind
 the
 Scenes
  49. 49. #hashtags
  50. 50. #hashtags
  51. 51. #hashtag
 contests
  52. 52. Call
 to
 Action
  53. 53. friending
  54. 54. friending
  55. 55. Stories stay
 top
 of
 mind
  56. 56. Content
 Ideas flic.kr/p/8SGnvF behind the scenesuser-generated share stuff tell your story
  57. 57. other apps
  58. 58. Next Steps flic.kr/p/2HLabP
  59. 59. Set up an 
 Instagram
 Account!
  60. 60. Set up a
 Library
 Instagram!
  61. 61. Why again? flic.kr/p/VmxAs2
  62. 62. Thanks! David Lee King
 davidleeking.com
 @davidleeking

×