Social Media is changing the way companies communicate and do business, do you have a social media strategy for your company, or are you confused about what works and what does not work?

1. Social Media Optimization: Effective and Affordable David Duncan

2. Social Media: Fundamental Principles Users... control their own online experience influence the experiences of others expect brands/companies to be accessible, authentic... Consumers Rule.

3. Like Riding a Bike... "Getting up to speed on social media is like learning to ride a bike; it's difficult and intimidating at first, but once you get the hang of it you can get where you want to go quickly - and even enjoy the ride." - Columnist Steve McKee, Business Week Magazine, Jan. '09 in "Why Social Media is Worth Small Business Owners' Time."

4. Small to Midsize Businesses Say... Social Media has: Generated qualified leads Helped us rise in the search engines Reduced my marketing expenses Helped me close business Generated exposure for my business Resulted in new business partnerships Increased my traffic/subscribers/opt-in list

6. SEO strategy

7. PR strategy

8. SEM campaign

9. Corporate comm. strategy

10. Offline marketing

11. Email marketing

13. ... and Decreases: Employee turnover Marketing costs Customer Churn Advertising costs Customer acquisition costs Hiring costs

14. SMO, What is it Good For...?

16. Get Followed

17. Get Leads/Sales!Multiple rankings: Your page, page, etc.

20. Sincere

24. orders

25. support

26. complaints Personal connection in cold economic times

28. Updates to public on health/safety issues

29. Natural disasters

31. Hurricane Gustav

33. Who are key 'web influencers' in your market online Know your potential "fan-sumers"!

35. Buys gifts at Gift Store

36. Member of Ning book group

37. Downloads podcasts about authors

38. Researches next family car at

40. Uses wiki at office as intranet

41. Events for parties

42. Set up for fav charity

43. Second Lifeavatar: supermodel-sensei

45. Trolls motorcycle forums for road trip ideas

46. Watches "how-to" videos at & niche sites

47. Hates and

48. Reads blog about purebred bulldogs

50. Surfs on his iPhone

51. Early adopter, brand-sensitive

52. Reads gamer blogs, v-logs

53. In daily; looks at the ads

54. Comments on family photos in

57. How engaged (leave comments, grab RSS feed?)

58. How long do they stay? (page views, time on page)

59. Do they return? Tell others?

60. Click on other pages? Email? Call? Fill out form? Social Business is (much) more than a numbers game!

61. Myth Buster #3: "None of my competitors are using social media." Excellent! Be first to market; make them have to copy YOU! TIP: Grab all your brand-related profile names & social media channels now even if you aren't ready to start SMO.

62. Myth Buster #4: "Blogging and other social media are supposed to be spontaneous, right?" ... Not when it's a corporate blog Strategic SMO, not seat-of-pants marketing Invest time and energy judiciously - where YOUR target audiences are.

64. Clear strategy; delegated roles

65. Share the joy:group corporate blog All it takes is 2 hours/wk: 1 hour to: Update your blog, photos, videos, links 1 hour to: Read/watch/listen to others' blogs, photos, videos, podcasts, etc.

66. SMO Resources Available Social Media White Paper : Time is of the Essence - Gaining and Maintaining a Competitive Advantage with Social Media Glossary of Terms: SMO acronyms, explanations of social media channels, tools and platforms Please leave me your business card and I will email the White Paper

67. Questions? Send questions to David@WSISouthEast.co.uk 0845 345 2592