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18 facts supporting an engaging content marketing program

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18 compelling reasons supporting an effective content marketing program

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18 facts supporting an engaging content marketing program

  1. 1. 18 Facts Supporting an Engaging Content Marketing Program
  2. 2. 1. In 2011, 27 million pieces of content were shared every day. (AOL/Nielsen) 2. 79% of organisations are shifting to branded content. (Forrester) 3. More than three-quarters of CMOs believe custom content is the future of marketing. (DemandMetric) 4. Content marketing is the single most effective way to improve your SEO. (MarketingSherpa) 5. High-quality content that places the reader first can help you achieve higher rankings in Google’s search results. (Content Marketing Institute) 6. Case studies and customer testimonials are among the most e ffective ways to support lead g eneration activities. (TechValidate) 7. Top reasons businesses use content marketing include boosting br and awareness; engaging customers & influencers; increasing SEO and web traffic; thought leadership; and to drive lead quantity and quality. (Curata) 8. Content marketing has had the gr eatest impact on the t op of the funnel so far. (Curata)
  3. 3. The role of content in your marketing mix 9. 90% of consumers find custom content useful. (Demand Metric) 10. 82% of consumers feel more positive about a c ompany after reading custom content. (Demand Metric) 11. 78% of consumers believe that organisations that offer custom content are interested in building good relationships with them. (TMG Custom Media/Salesforce Marketing Cloud) 12. 61% of consumers are more likely to buy from a company that delivers custom content. (Custom Content Council/Salesforce Marketing Cloud) 13. 76% of B2C organisations use content marketing. (Content Marketing Institute)
  4. 4. Content marketing B2C 14. The average buyer completes 57% of the purchase process before contacting a vendor’s sales team. (CEB Global) 15. 94% of B2B buyers conduct some form of online research before making buying decisions. (Acquity Group) 16. Top goals for B2B content include lead g eneration and nurturing, sales, br and awareness and engagement. (Content Marketing Institute) 17. Top tactics to achieve B2B content marketing goals include using social media, case studies, blogs, newsletters, in-person events and videos. (Content Marketing Institute) 18. Two out of three companies enjoy higher lead quality and quantity due to content marketing. (Curata) (…. Stats from King Media ebook - A Case for Content….)
  5. 5. Consider the Meredith Content Licensing Advantage We provide licensed content from Meredith’s trusted brands to deliver cost-effective, multi-channel content experiences that build lasting relationships. Licensing content offers speed and efficiency over creating it from scratch. We customize content deliveries to best fit your marketing strategy and to create a highly relevant experience for your consumers.
  6. 6. Want to learn more…? David Gray david.gray@Meredith.com 603.903.1899 203.313.2512 (cell)