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Wandering Earl Media kit by David Crandall

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Wandering Earl Media kit by David Crandall

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This is a media kit I designed for Earl Baron at WanderingEarl.com. Make sure to check out his site as he has one of the most personable and interesting sites you've ever seen from a nomad!

This is a media kit I designed for Earl Baron at WanderingEarl.com. Make sure to check out his site as he has one of the most personable and interesting sites you've ever seen from a nomad!

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Wandering Earl Media kit by David Crandall

  1. Wandering Earl The Life of a Permanent Nomad
  2. It’s not just a blog. It’s a community of travelers.
  3. Since... 1999 I’ve been traveling, living, working and volunteering around the world non-stop. Since... 2010 I’ve had one of the most popular travel blogs on the internet.
  4. If you’re looking for a unique platform to engage with a loyal, interested readership, look no further. WanderingEarl.com can reach your audience like no other travel blog.
  5. The Mission
  6. Addicted to the first-hand education that travel provides, I write about the unique experiences and lessons learned during my nomadic adventures to every corner of the world. My posts focus on a wide range of topics, including destination information, travel stories, interesting observations and useful travel advice.
  7. Whether traveling independently or as part of a sponsored partnership, the goal of WanderingEarl.com is always to create widespread excitement about the destinations I visit, the products and services I use and about the wonders of travel in general. And I’m fortunate enough to have the most wonderful audience imaginable...
  8. The Audience
  9. Active Loyal Eager to Learn Actively seeking information and advice to help plan their travels
  10. 22 year old 35 year old 70 year old From the 22-year old university student looking to travel for a year after graduation to the 35-year old woman looking to trade her office job for a life on the road to the 70-year old traveler asking for advice about Istanbul...and everyone in between. That’s the kind of travel community you’ll find at WanderingEarl.com.
  11. And they are fully engaged in the site...
  12. The Engagement
  13. AVERAGE COMMENTS Few travel blogs come close PER POST to this number! 55 Those who visit WanderingEarl.com are not only reading, but participating in the site by asking questions, sharing stories and starting discussions after every post. This is as active a travel blog community as you’ll find anywhere. I also receive over 50 emails per day from readers of the site.
  14. The Statistics
  15. 116,531 visitors June 2012 79,684 uniques 410,885 page views 64,608 Alexa rank
  16. Armchair Travelers First-time Travelers Experienced Travelers FIRST
  17. 40% 60%
  18. 53% 7% 7% 4% USA CANADA UK AUSTRALIA
  19. Email Subscribers 3107 54% Open Rate Significantly higher than average
  20. facebook fans reach 3500+ 10,000 Average reach per each post, photo, or status update followers reach twitter 5400+ 100,000 Average reach via Triberr
  21. Featured In • The 20 Best Travel Blogs -Nine Msn Television Station (Australia) • Top 10 Travel Blogs -SheKnows.com • Featured in Hurriyet, Turkey’s largest newspaper - both online and in print • Guest on Peter Greenberg Worldwide Radio Show • Top Travel Blogs to Discover – Huffington Post • Article featured in National Geographic Intelligent Travel • Overview of the 14 Biggest Names in the Industry • Featured in a South Africa Tourism promotional video • Nominated for a Bloggy Award for “Best Travel Writing” and “Best Designed Blog” • Top 150 Travel Blogs for Students – ranked #7 • BootsNall Favorite Travel Blogs
  22. Projects & Partners • Eurail.com Ambassador for “Blog Trail 2011” - Announcement / Blog Posts • South Africa Tourism – “Visit South Africa Social Media Blogger Tour 2011” - Promo Video / Blog Posts • Fiji Tourism - 2012 • Maui Tourism – November 2012 • Istanbul Travel Conference – founder, organizer, keynote speaker - March 2013
  23. What readers say “I’ve finally found someone that travels the world full time, and has found the time to pin it all down into words to help inspire others! My planning begins… now.” “Keep doing what you’re doing! You are inspiring many out there! You have motivated me and given me confidence to follow in your footsteps.” “A wonderful and inspirational site...” “My friend showed me your website two days ago and I have been on it all day ever since!” “Your site has been invaluable for me planning my first trip to Europe in the fall…” “Hey Earl, I just stumbled across your site a few days ago and have been straight up devouring your content ever since!”
  24. “I just found your blog by chance this evening, and what a great find it was! You’re basically living my life’s dream and after reading many of your posts I’m even more inspired to get started.” “Your blog has greatly influenced my attitude and the way I travel...” “I know for sure that your travels and ways of story sharing have had a great, positive impression on my travels and blogging. I can think of no better person with greater travel experience than you to have a travel blog!” “Earl….There are very few people that influence me as I enter my jaded years, but your blog, over anybody else’s has kept me inspired....you bring a lot of inspiration and hope to some of us.”
  25. The Conclusion...
  26. unique, popular TRAVEL BLOG
  27. unique, popular TRAVEL BLOG engaged, loyal AUDIENCE
  28. PERFECT OPPORTUNITY
  29. I welcome a chance to speak with you about a variety of mutually beneficial partnerships, including advertising, sponsorships, press trips and more. Derek Earl Baron Founder/Writer at WanderingEarl.com earl@wanderingearl.com
  30. DESIGNED BY @DavidCrandall PRESENTATION DESIGNER WWW.BRANDSUPERPOWER.COM

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