SPEAK
YOUR MIND

A joint venture by the founders of Brand Super power And BlogcaStfm

Brand Super power
Speak your mind

let’s stArt with

YOU
let’s stArt with

YOU
hAve something to sAy...

but where do you stArt?

let’s stArt with Somewhere to do this speAking

develop A
PlAtfORM
1

fIRSt Of All...

fIRSt Of All...
...AND thIS IS vERY IMPORtANt

IDEAS

IDEAS ARE NOt ENOUgh

PlAtfORM
YOU’ll NEED A
to preSent thoSe ideaS

PlAtfORM
A plAce for public expression of opinion

exAmples of platformS

A Blog is A greAt wAy to test out whAt content would work As A speAker.
whAt topics get people going? whAt things mAke them wAnt to leArn more?
scott strAtten

SOCIAl
MEDIA

tWIttER
fACEBOOK
SOCIAlNO ShORtAgE
gOOglE+
lINKEDIN
MEDIA
QUORA
Of ChOICE flICKR
SlIDEShARE

lOCAl
MEEtUPS

lOCAl
MEEtUPS
the best thing you cAn do to stArt is to join the AssociAtion for
whAtever industry you’re in And go to the local meetingS
scott strAtten

PlAtfORM
build A

PlAtfORM
build A
then...

grow your
COMMUNItY
2

PlAtfORM
once you hAve your
use it to reach people

“WhO?”
you Ask

Right now you cAn reAch...

{
All of thiS

if you’re going to Speak Your mind you’ll need A
COMMUNItY ...not just An Audience

COMMUNItY > Audience

when is the best time to build A
COMMUNItY
?

RIght NOW
!

“ YOUR lIfE ChANgES...
when you do A big gig,

“
BUt YOU’vE gOt tO gIvE thE vAlUE fIRSt
MARCUS ShERIDAN

USE YOUR PlAtfORM
tO gIvE vAlUE
tO YOUR COMMUNItY

BUt hOW DO YOU gIvE vAlUE ?

trAin to become the
ExPERt
3

!
you hAve to become An expert At something before you cAn teAch it
jAnice croze

most people Aren’t willing to pAy the price
between here And there
MARCUS ShERIDAN

whAt is the price ?

time
your
!

10,000
hOURS
reseArchers hAve settled on whAt they believe is
the mAgic number for true expertise: 10,000 hourS
mAlcolm glAdwell

Are You willing to put in thAt kind of time?

I’M tRAININg tO BECOME A MAStER SPEAKER
lIKE AN AthlEtE tRAINSdAnielle lAporte
tO RUN A RACE

when you speAk About something you Are About
And something you know, the audience can tell
scott strAtten

BACK tO YOUR

BACK tO YOUR IDEAS

you

you know stuff other people wAnt to know
dAvid crAndAll

now you hAve A platform And communitY who wAnt to heAr your expertiSe

WhAt ShOUlD YOU SAY?
?

YOU
thAt’s entirely up to

remember

develop A
PlAtfORM

grow your
COMMUNItY

trAin to become the
ExPERt

now go

SPEAK
YOUR MIND

thank You for tAking the time to reAd this...

shAre this presentAtion with someone
you know who needs to speAk their mind.
heck, you could even use your platform
to shAre this with your communitY.
(see whAt i did right there!)

A joint venture by the founders of Brand Super power And BlogcaStfm

presentAtion creAted And designed by
BRAND SUPER POWER
DAvID CRANDAll
@DaviDCranDall
brAndsuperpower.com

quotes from interviews conducted by And selected by
SRINIvAS RAO @skooloflife
blogcAstfm.com

tO vIEW thE INtERvIEWS QUOtED IN thIS
PRESENtAtION, ChECK OUt BlOgCAStfM
thank You to theSe uSerS on flickr who
have Shared their art. make Sure to check
them out if You liked their photographS.
lUlUlEMON AthlEtICA
vISUAl.DIChOtOMY
DONKEYhOtEY
ANIRUDh KOUl

WANt SOMEthINg ElSE tO DO?

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thANK YOU!