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The 25 Best
“Quotes”
from the 2015
CANNES
LIONS David Berkowitz
CMO, MRY
@MRY
@dberkowitz
David.Berkowitz@mry.com
www.mry....
“Amid the tech wiring, data streams and
programmatic connections dancing around
us, simple ideas matter more than ever.
Fu...
“What’s fascinating about Instagram is
how it is changing the way consumers
behave and seek experiences.”
- Matt Britton, ...
“Why will anyone give a damn? As creative
problem solvers, I think this is the most
important question we can ask ourselve...
“Being underestimated is a great gift
because you get challenged to set the
bar much higher.”
– Wendy Clark, Coca-Cola
Sou...
“I’m terrified to not have the courage to
be authentic… It takes courage to have
a voice.”
– Viola Davis, Actor and Produc...
“Design is a fantastic way to keep the
emotional bond with the consumer.”
– Gianluca Di Tondo, Heineken International
Sour...
“I love the friction creativity and data.
Data and science is liberating for
creativity because it offers a
foundation. We...
“You can’t buy your way to innovation;
you have to earn your way by having
peer-to-peer communication.”
– Richard Edelman,...
“I think that the best advertising helps
to drive cultural conversations.”
– Kim Getty, Deutsch LA
Source: Mashable
“It’s always helpful when you can distill
things. Take a complex problem and
make it easy to understand.”
– Bob Greenberg,...
“I use my interactions on social media
as a focus group.”
– Kim Kardashian, Entertainer
Source: @Global_SMG
“The future of social content is short,
snackable and automatic.”
– Peter Kim, Cheil Worldwide
Source: @Cannes_Lions
“Great brands understand that adding
value is the best way to get consumers
to reach for them on the shelves.”
–Ram Krishn...
“Digital has changed our industry
completely. If you don’t change, you are
out of the picture.”
– Maurice Levy, Publicis G...
“Clicking is a public act, I would argue
a moral one too. With every click we
make a choice.”
– Monica Lewinsky, Social Ac...
“There is a tremendous inequity in
Hollywood and in politics, and I would say
globally it's challenging to be a woman
and ...
“I don’t believe you can ever get lazy
enough about your fan base. A lot of people
say they want to appeal to fans, but I ...
“Trust is the currency that is short in
supply.”
– Jamie Oliver, Food activist
Source: Holmes Report
“Our goal as marketers should be to get
people exactly what they want when
they want it.”
– Will Sansom, Contagious Commun...
“…Celebrating work that is trying to
represent gender in a more realistic
and progressive way can also have a
real impact ...
“We are meeting with a lot of CMOs. Oh,
and if I use a lot of wrong words for things,
it’s not out of disrespect. I’m lear...
“If everyone were to advertise
effectively, then advertising wouldn’t be
effective.”
– Evan Spiegel, Snapchat
Source: WSJ
“Do work that feeds your soul, not your
ego.”
– Jessica Walsh, Sagmeister & Walsh
Source: @Cannes_Lions
“You can’t replace the creativity of the
human mind with a piece of tech.”
– Keith Weed,
CMO Unilever
Source: @Cannes_Lions
“Make sure the ingredients of your
intention are pure. The audience is very
savvy.”
- Pharrell Williams, Entertainer
Sourc...
Further reading & resources:
• Cannes Lions winners
• Ad Age: Why Snapchat’s 3V Advertising Model is Flawed
• Digiday: Exc...
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The Top 25 Quotes from Cannes Lions 2015

What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.

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The Top 25 Quotes from Cannes Lions 2015

  1. The 25 Best “Quotes” from the 2015 CANNES LIONS David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com
  2. “Amid the tech wiring, data streams and programmatic connections dancing around us, simple ideas matter more than ever. Fundamentals endure. And resistance is futile.” – Pete Blackshaw, Nestle Source: Ad Age
  3. “What’s fascinating about Instagram is how it is changing the way consumers behave and seek experiences.” - Matt Britton, MRY Source: @SMG_MENA
  4. “Why will anyone give a damn? As creative problem solvers, I think this is the most important question we can ask ourselves of any idea. People need to care about it.” Michael Canning,72andSunny Source: Adweek
  5. “Being underestimated is a great gift because you get challenged to set the bar much higher.” – Wendy Clark, Coca-Cola Source: @Global_SMG
  6. “I’m terrified to not have the courage to be authentic… It takes courage to have a voice.” – Viola Davis, Actor and Producer Source: Page Six
  7. “Design is a fantastic way to keep the emotional bond with the consumer.” – Gianluca Di Tondo, Heineken International Source: @HeinekenCannes
  8. “I love the friction creativity and data. Data and science is liberating for creativity because it offers a foundation. We are not scared of it.” – David Droga, Droga 5 Source: Campaign Live
  9. “You can’t buy your way to innovation; you have to earn your way by having peer-to-peer communication.” – Richard Edelman, Edelman Global Source: PRweek
  10. “I think that the best advertising helps to drive cultural conversations.” – Kim Getty, Deutsch LA Source: Mashable
  11. “It’s always helpful when you can distill things. Take a complex problem and make it easy to understand.” – Bob Greenberg, R/GA Source: The Drum
  12. “I use my interactions on social media as a focus group.” – Kim Kardashian, Entertainer Source: @Global_SMG
  13. “The future of social content is short, snackable and automatic.” – Peter Kim, Cheil Worldwide Source: @Cannes_Lions
  14. “Great brands understand that adding value is the best way to get consumers to reach for them on the shelves.” –Ram Krishnan, Frito-Lay Source: Ramalytics
  15. “Digital has changed our industry completely. If you don’t change, you are out of the picture.” – Maurice Levy, Publicis Groupe Source: WSJ
  16. “Clicking is a public act, I would argue a moral one too. With every click we make a choice.” – Monica Lewinsky, Social Activist Source: @Cannes_Lions
  17. “There is a tremendous inequity in Hollywood and in politics, and I would say globally it's challenging to be a woman and succeed.” – Julia Louis-Dreyfus, Actor Source: Adweek
  18. “I don’t believe you can ever get lazy enough about your fan base. A lot of people say they want to appeal to fans, but I want to make new fans I want people who didn’t like me before to listen to my music.” – Marilyn Manson, Musician Source: Campaign Live
  19. “Trust is the currency that is short in supply.” – Jamie Oliver, Food activist Source: Holmes Report
  20. “Our goal as marketers should be to get people exactly what they want when they want it.” – Will Sansom, Contagious Communications Source: @Cannes_Lions
  21. “…Celebrating work that is trying to represent gender in a more realistic and progressive way can also have a real impact on culture.” Senta Slingerland, Cannes Lions Festival Source: Mashable
  22. “We are meeting with a lot of CMOs. Oh, and if I use a lot of wrong words for things, it’s not out of disrespect. I’m learning a whole new advertising vocabulary.” – Julie Snyder, “Serial” producer Source: Digiday
  23. “If everyone were to advertise effectively, then advertising wouldn’t be effective.” – Evan Spiegel, Snapchat Source: WSJ
  24. “Do work that feeds your soul, not your ego.” – Jessica Walsh, Sagmeister & Walsh Source: @Cannes_Lions
  25. “You can’t replace the creativity of the human mind with a piece of tech.” – Keith Weed, CMO Unilever Source: @Cannes_Lions
  26. “Make sure the ingredients of your intention are pure. The audience is very savvy.” - Pharrell Williams, Entertainer Source: The Daily Mail
  27. Further reading & resources: • Cannes Lions winners • Ad Age: Why Snapchat’s 3V Advertising Model is Flawed • Digiday: Excitement and Disillusionment in Cannes • Adweek: The World’s 23 Best Commercials of 2014-2015 • Mashable: Women are (Finally) Being Portrayed Positively in Commercials David Berkowitz CMO, MRY @MRY @dberkowitz David.Berkowitz@mry.com www.mry.com

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