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How to Land 6 Months of Photo Content and Customers for Life
Most businesses use a large number of stock photos in their website content, marketing, advertising and even social media! This is because hiring a photographer for a continual flow of content can get expensive. However, these original photos can work wonders on your SEO results, as well as giving customers the opportunity to brag about your business. This marketing trick is one that I learned working in the world of Professional Sports. It gives businesses the opportunity to quickly and effortlessly capture this content and connect with your customers for life. This is something that I have recommended to all of my clients and has shown great results.
How to Land 6 Months of Photo Content and Customers for Life
This 5 Minute Webinar™ Sponsored By
How to Land 6 Mo. of Photo
Content & Customers for Life
Presented by Sarah Klenke of Wizard of Ads
THE BIG IDEA?
There’s a common
from our society’s
unquenchable need for
This misconception is that marketing is like a
gum ball dispenser. The more money you put
in, the more gum balls you get out.
Marketing is a longterm commitment to allow your customers to
get to know you as a company and to build a bond based on trust.
That doesn’t mean that there aren’t quick tips to make your
longterm marketing commitments flow a little bit easier.
Having a constant stream of high quality photos for social media
and marketing purposes can be a complicated achievement for
It takes time to hire a photographer and then there is the struggle
of having people to photograph.
5 MINUTE FACT #1
Having your own custom photo content for your website and social media can actually
improve your business’ SEO results!
I had a marketing client who desperately needed high-quality photos for their
medical practice’s online marketing campaign.
They wanted real patients and high-quality pictures. However, it turned out to
be quite difficult to get the photographer and enough subjects on the same
day to make it worth it.
Suddenly I had an idea! We need to find a way to have the customers come to
us, in a situation where we can bring the photographer to them. The solution
was simple, throw a party and invite all of the patients to come!
BOLTS “Don’t be afraid to get creative and experiment
with your marketing.” - Mike Volpe
Sometimes you have to get a little creative!
5 MINUTE FACT #2
Letting your customers get to know your business on a more personal level will,
over time, build a loyal bond based on trust.
Parties can be affordable opportunities to bond with customers and
strengthen the relationship they have with your business.
They get the opportunity to mingle with your staff and learn more about your
business. This also gives them a reason to talk about you to friends & family!
All you really need is food, beverages and a reason to celebrate. Then all you
need is a photographer to shoot the event.
The best idea is to have it at your business location. As the party is going on,
ask customers if they want to be involved in the photoshoot. Trust me, there
will be volunteers!
BOLTS “Relational trust is built on movements of the human heart such as empathy,
commitment, compassion, patience and the capacity to forgive.” - Parker J. Palmer
The logistics are always quite simple!
5 MINUTE FACT #3
Photo content is vital for many businesses to maintain their online marketing
campaigns, especially for specialty industries.
The best solution to ensuring that all of the photoshoot pictures are usable,
is to have each volunteer sign a waiver.
This informs them that the photo may be used for marketing or promotional
use by your company, while protecting your rights as well.
This is a common practice among many businesses, especially when it
comes to their unique creative content.
BOLTS “Content marketing is a commitment, not a campaign”
- Jon Buscall
What about legality of photos for marketing?
5 MINUTE FACT #4
On average, a loyal retail customer is worth about 10x what they spent
on their very first purchase.
It gives your customers the opportunity to see what you do “behind-the-
scenes” and gives them an opportunity to get to know your staff outside the
Customers trust businesses that they know. This is the first step to creating
business loyalty. They are then more willing to purchase from your company
consistently, as well as recommend you to all of their friends.
Let’s not forget, you can’t buy word-of-mouth marketing! That means the
bond you create with your customers is priceless.
BOLTS “Profit in business comes from repeat customers, customers that boast about
your project or service, and that bring friends with them.” - W. Edwards Deming
How does this create customers for life?
MATTERS “The greatest technology in the world hasn’t replaced the
ultimate relationship building tool between customer &
business; the human touch.” - Shep Hyken
Photo content is vital to
having a unique, captivating
website, as well as
successfully active social
media accounts. This is
also a great resource for
print marketing material as
well, like brochures,
postcards, and product
Land Photo Content
The key to building a
relational bond with your
customers is to let them get
to know your business. This
includes your passions,
desires, goals and your
unique company story. The
more you share and get
them involved, the more
their loyalty will grow!
Customer Bonding Get Them Sharing
1 2 3
5 MINUTE FACT #5
Customers love being
involved in the businesses
they care about. They also
love recommending the
businesses that have won
their loyalty to their friends.
You can’t buy word-of-
mouth marketing, so you
have to find ways to get
your customers sharing!
Most people listen to recommendations that their friends make! This is a great
opportunity for businesses to take advantage of with word-of-mouth marketing!
You can visit my website at SarahKlenke.com or follow me on Twitter @sarahklenke for
more online marketing tips and tricks! Or email me at: email@example.com
Go to the “Contact” page
Talk to me about your