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How to Land 6 Months of Photo Content and Customers for Life

Most businesses use a large number of stock photos in their website content, marketing, advertising and even social media! This is because hiring a photographer for a continual flow of content can get expensive. However, these original photos can work wonders on your SEO results, as well as giving customers the opportunity to brag about your business. This marketing trick is one that I learned working in the world of Professional Sports. It gives businesses the opportunity to quickly and effortlessly capture this content and connect with your customers for life. This is something that I have recommended to all of my clients and has shown great results.

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How to Land 6 Months of Photo Content and Customers for Life

  1. 1. cranberry.com/5minutes #5minutes This 5 Minute Webinar™ Sponsored By How to Land 6 Mo. of Photo Content & Customers for Life Presented by Sarah Klenke of Wizard of Ads @sarahklenke
  2. 2. cranberry.com/5minutes #5minutes WHAT IS THE BIG IDEA? There’s a common misconception about marketing derived from our society’s unquenchable need for instant gratification… This misconception is that marketing is like a gum ball dispenser. The more money you put in, the more gum balls you get out. Marketing is a longterm commitment to allow your customers to get to know you as a company and to build a bond based on trust. That doesn’t mean that there aren’t quick tips to make your longterm marketing commitments flow a little bit easier. Having a constant stream of high quality photos for social media and marketing purposes can be a complicated achievement for many companies. It takes time to hire a photographer and then there is the struggle of having people to photograph. @sarahklenke
  3. 3. 5 MINUTE FACT #1 Having your own custom photo content for your website and social media can actually improve your business’ SEO results! I had a marketing client who desperately needed high-quality photos for their medical practice’s online marketing campaign. They wanted real patients and high-quality pictures. However, it turned out to be quite difficult to get the photographer and enough subjects on the same day to make it worth it. Suddenly I had an idea! We need to find a way to have the customers come to us, in a situation where we can bring the photographer to them. The solution was simple, throw a party and invite all of the patients to come! NUTS & BOLTS “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe Sometimes you have to get a little creative!
  4. 4. 5 MINUTE FACT #2 Letting your customers get to know your business on a more personal level will, over time, build a loyal bond based on trust. Parties can be affordable opportunities to bond with customers and strengthen the relationship they have with your business. They get the opportunity to mingle with your staff and learn more about your business. This also gives them a reason to talk about you to friends & family! All you really need is food, beverages and a reason to celebrate. Then all you need is a photographer to shoot the event. The best idea is to have it at your business location. As the party is going on, ask customers if they want to be involved in the photoshoot. Trust me, there will be volunteers! NUTS & BOLTS “Relational trust is built on movements of the human heart such as empathy, commitment, compassion, patience and the capacity to forgive.” - Parker J. Palmer The logistics are always quite simple!
  5. 5. 5 MINUTE FACT #3 Photo content is vital for many businesses to maintain their online marketing campaigns, especially for specialty industries. The best solution to ensuring that all of the photoshoot pictures are usable, is to have each volunteer sign a waiver. This informs them that the photo may be used for marketing or promotional use by your company, while protecting your rights as well. This is a common practice among many businesses, especially when it comes to their unique creative content. NUTS & BOLTS “Content marketing is a commitment, not a campaign” - Jon Buscall What about legality of photos for marketing?
  6. 6. 5 MINUTE FACT #4 On average, a loyal retail customer is worth about 10x what they spent on their very first purchase. It gives your customers the opportunity to see what you do “behind-the- scenes” and gives them an opportunity to get to know your staff outside the business environment. Customers trust businesses that they know. This is the first step to creating business loyalty. They are then more willing to purchase from your company consistently, as well as recommend you to all of their friends. Let’s not forget, you can’t buy word-of-mouth marketing! That means the bond you create with your customers is priceless. NUTS & BOLTS “Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” - W. Edwards Deming How does this create customers for life?
  7. 7. WHY IT MATTERS “The greatest technology in the world hasn’t replaced the ultimate relationship building tool between customer & business; the human touch.” - Shep Hyken Photo content is vital to having a unique, captivating website, as well as successfully active social media accounts. This is also a great resource for print marketing material as well, like brochures, postcards, and product pictures. Land Photo Content The key to building a relational bond with your customers is to let them get to know your business. This includes your passions, desires, goals and your unique company story. The more you share and get them involved, the more their loyalty will grow! Customer Bonding Get Them Sharing 1 2 3 5 MINUTE FACT #5 Customers love being involved in the businesses they care about. They also love recommending the businesses that have won their loyalty to their friends. You can’t buy word-of- mouth marketing, so you have to find ways to get your customers sharing! Most people listen to recommendations that their friends make! This is a great opportunity for businesses to take advantage of with word-of-mouth marketing!
  8. 8. Thank You! Thank You! JOIN US Next Steps 1 2 3 You can visit my website at SarahKlenke.com or follow me on Twitter @sarahklenke for more online marketing tips and tricks! Or email me at: sarahklenke@wizardofads.com Visit sarahklenke.com Go to the “Contact” page Talk to me about your business!