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Lightlife #02

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Edição #02 da revista Lightlife da Zumtobel..

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Lightlife #02

  1. 1. LightLife LightLife 2 2 Spring 2009 — topic: Perception Seeing and feeling Light in Architecture and Design featuring projects from education and Science, health and Care and Art and Culture topic: PerCePtion www.zumtobel.com www.zumtobel.com
  2. 2. richard hall, Marketing director Zumtobel Lighting division about perception and collaborating with architects, designers and artists richard hall next to a light artwork installation by Maurizio nanucci (Photo: Markus deutschmann) PercePtion and worLds of exPerience Perception is a highly individual and complex process which communicate this knowledge to you, our customers, so that has a significant impact on our feelings and decisions. as you appreciate the inherent value. for our aim is not only to a company too, we repeatedly ask ourselves the questions: develop and produce technically perfect luminaires, but also how do you perceive us? how can we succeed in developing to find solutions for new challenges through networks and lighting solutions with you that offer you real added value in partnerships. your projects? to achieve this, we look into the physiological and psychological impact of light on a daily basis. in the end, in order to be able to set ever new standards in this area, we want light to support the perception of your architecture we have been collaborating for many years with a network of after all. architects, interior designers, lighting designers and artists. Many innovations have been triggered through these interna- a recent independent survey among more than 1,200 archi- tional project partnerships. the joint development of project- tects in germany has shown that for them, Zumtobel is the related special solutions adjusted to individual requirements strongest lighting brand. we consider this a confirmation of is just one important aspect when it comes to intensifying the fact that we have managed to communicate with you in customer relations. we, too, benefit from the innovative the language of light, so that we can jointly create lighting power of you, our partners, and the way you use new tech- solutions providing real added value. for this is what it is all nologies and creative means. collaborations with artists like about – offering the best results combined with the appropri- James turrell, Keith sonnier or olafur eliasson and architects ate communication. like Jean nouvel, david chipperfield or Matteo thun continu- ously push us to tackle the frontiers of the feasible. Using to achieve this, it is absolutely necessary to understand how this creative power, together we succeed time and again in light influences the perception of architecture. how can ar- meeting our vision ‘creating worlds of experience’. i would chitecture be complemented by holistic light solutions, which like to invite you to experience lighting solutions in the ap- suit your architectural expectations and enhance the experi- plication areas of art and culture, education and science and ence of the users? to make this process of coming together healthcare, as well as, learn more about new developments. as successful as possible, we try to speak in your language. Knowing the physiological effects of light and developing highly innovative luminaires and lighting control systems is our profession. however, what is equally important to us is to 1 LightLife 2 2009 editoriaL
  3. 3. contents LightLife 2 1 editorial: richard hall, Marketing director Zumtobel Lighting division 2 contents PercePtion and the 4 MentaL concePt an interview with Prof. christoph schierz and Peter dehoff by Kerstin schitthelm danish radio concert haLL the MiddLe ages were never gLooMy 8 24 Light plays first fiddle the Making of supersystem – interview with Max hollein and aysil sari by Burkhard ehnes by christian Marquart University BUiLdings in warwicK 18 and ZLÍn two hosPitaLs in haMBUrg 30 enjoying learning Lighting for body and soul by Mark dudek by andrea and dr. thies Boysen t-MoBiLe shoP in vienna 38 a new ambience at t-Mobile by wojciech czaja 42 comment: Beginning to see the light by riklef rambow 44 news & stories 48 Preview 49 imprint, Project team 2 LightLife 2 2009 contents
  4. 4. feeling light a flight of stairs provides the perfect setting, subtly fulfilling an important purpose. here, in Zumtobel’s lighting forum in dornbirn, one’s perception of light is sharpened and sensitised. the design is austere and clear, making skilful use of effects. Just as the stairs, positioned obliquely in the the rectangular floor, are not simply an access zone, the showroom too is more than just a permanent exhibition stand, it communicates the different ways in which light can be used as a design element.
  5. 5. Photos: Markus deutschmann / art: Jorinde Voigt interview: Kerstin Schitthelm PercePtion and the Mental concePt the work of the artist Jorinde Voigt opens up new perspec- Platonic dUal i (i/1 + i/2) tives on time and space. the often large-format drawings, (acoustic impulses, Flow, trace) which utilise perception, science and measurement for their Jorinde Voigt, Berlin 2008 content, seem like mental concepts which have been recorded Pencil, ballpoint pen on duplicator paper and turned inside out. each 42 x 29.7 cm, unique copy 4 lightliFe 2 2009 interView chriStoPh Schierz
  6. 6. Professor Schierz of the Technical University of Ilmenau and Peter Dehoff of Zumtobel talk about perception Prof. Schierz, you are an ergonomist, a physiologist and a lighting technologist. What do you understand by perception? christoph Schierz: Basically, from the huge volume of informa- tion with which we are bombarded, we only perceive what we want to percieve. there are things which affect our mood, and these in turn influence what we perceive. we tend to look at what is interesting, surprising or new to us rather than at everyday sights. this is pieced together with our previous visual experience to form a more complete picture of our surroundings, in which the lighting is also incorporated – a so-called mental concept. conversely, the mental concept in turn determines what we perceive next. How do architects think about perception? In a simi- lar way to lighting technologist, or are there differences? christoph Schierz: there are quite clear differences. a lighting technologist tends to think from the outside in. an architect, in contrast, thinks outwards from his mental concept, he projects it more or less systematically outwards. when the architect starts to plan, he first has to develop these plans as ideas – on paper or using models. the lighting concept or the building only comes into being at the end. lighting technolo- gists, on the other hand, go into a building and measure the necessary lighting data or calculate these from the simula- tion. it’s a quite different approach. this is also apparent when architects and lighting technologists talk together, when they often fail to understand one another. this can be attributed to the different mental concepts of architects and lighting technologists, which may not coincide in many areas. Peter dehoff: Yes, we lighting technologists have learnt to read figures, and we essentially derive our picture from the figures resulting from the calculation. For us, these calculated figures form the picture of the illuminated reality. we think in terms of illumination levels, luminous densities, glare limits, and use these to form a judgment regarding the solution for a certain Prof. dr. christoph Schierz is head of the lighting technol- ogy department at the technical University of ilmenau and is room. this naturally leads to different conceptions than in the intensively concerned with the ways in which our perception case of architects, who tend to see the room as a whole and is influenced. he is also an expert in the field of photobiology, consider the different surfaces and brightnesses and think in for example circadian rhythms. it is believed that short-wave terms of the whole composition of the room. radiation in the blue light spectrum has a direct influence on people’s internal clock and melatonin level and thus, among other things, on our activity, for example in the workplace. one You talk about the mental concept. Could you important subject is the increasing requirements which apply explain that? to lighting for older people. christoph Schierz: we have to bear in mind that we are not able to Peter dehoff is involved in the strategic application of light- register our surroundings directly. we have eyes and we have ing at zumtobel. he represents the company in numerous sensory cells in the eyes which register the light, broken down international organisations and researches trends in lighting into individual elements. Somehow we have to reassemble technology in all fields of application and holds a lectureship in these individual elements again in our head and construct light at the technical University of graz. from these an internal picture of our surroundings. in this way, we believe that we are seeing our real surroundings, but in fact this is only a construction of our surroundings which we create for ourselves. this construction is the mental concept 5 lightliFe 2 2009 interView chriStoPh Schierz
  7. 7. Is it possible then to rate the quality of a lighting which we have of our surroundings. our genes already solution? roughly define this mental concept in advance. the mental concept then slowly develops after birth: we learn how to christoph Schierz: one idea, for example, is the eli (ergonomic perceive our surroundings, we learn to distinguish distances, lighting indicator) concept, in which certain points are we learn to distinguish what is an object and what is simply defined which can form a mental concept. the architect and the background of the object. these concepts, which are lighting planner or lighting technologist can then communi- initially quite simply structured, are continually developed cate on this basis. further during the course of our life. and basically an archi- Peter dehoff: the associated checklist contains an extensive tect develops his mental concept in a different direction to a range of questions. in order to make the result easy to under- lighting technologist. stand, we have divided the checklist into five main categories How does the mental concept help us in solving of lighting. these comprise hard criteria such as visual func- lighting problems? tion, but also flexibility, vitality, visual comfort and appear- Peter dehoff: if, as lighting technologists, we take the mental ance. each category has seven to eight sub-categories, to- concept into account in our planning and are aware that gether they make up the checklist. this categorisation makes people respond in different ways to a lighting solution, then it easier for us to draw up an evaluation of key aspects. it’s also helpful for us to consider the components of light- these evaluations can then be represented in the form of a ing in different ways. we like to make a distinction between spider’s web diagram, which makes it easy to show the result three components, light for seeing, light for visual purposes of the overall evaluation as an eli diagram. Does lighting for older people differ from lighting and light for emotional function. More recently we have been for younger people? Does it have to be, or should it be, talking about biological aspects of lighting which can have different? effects on health. christoph Schierz: another important aspect of the mental con- christoph Schierz: they see things differently. in biological terms, cept is that lighting is used in quite different applications: if the critical consideration is that in older people the eye is i’m lighting a high-bay warehouse, it needs to look different less light-transmissive. in principle, less light enters their than if i’m lighting a shop. everyone has a certain idea of how eyes. this has fundamental consequences in terms of the a shop should look, and the real shop also has to correspond biological effects of light within the human body. if older peo- to these ideas to some degree. at this point the mental ple don’t get enough light, this can disrupt their daily rhythm. concept is already formed to a certain extent and becomes one can see this in old people’s homes for example: provid- complete, as soon as, one enters the high bay warehouse. ing more light makes it possible to introduce more structure the mental concepts then either fit together very well, or they into the daily routine. in view of the current discussion of do not. if they don’t, then the viewer may perceive the result energy issues, i’m concerned that the older population won’t as a poor lighting solution. be provided with enough light in future. 6 lightliFe 2 2009 interView chriStoPh Schierz
  8. 8. “we have in fact found that the residents are more active during the day in the areas in which more light is available. this seems to do them good.” Peter dehoff With consequences for the health of older people, such as depression, for example? christoph Schierz: Yes, that’s probably true. one consequence, for example, would be sleeping problems, with the disad- vantageous consequences these entail in terms of health. of course this is true for all people, but this is all the more seri- ous in the case of older people, who in any case receive less light through their eyes. Peter dehoff: at this point i would like to make mention of the re- search we have carried out at the St. Katharina old people’s home in Vienna. there, we illuminate the day-room areas for older people with bright light, so that during the day they re- ceive up to 2000 or even 3000 lux more light so that they can adjust to the natural daily rhythm, even though they spend all their time indoors. the theory is that residents should then be able to sleep better at night. we have in fact found that the residents are more active during the day in the areas in which more light is available. this seems to do them good. conglomerate – Study 16 (2 kiss, eagle’s Flight, March time, 2 kiss north, east, South, west) Jorinde Voigt, Berlin, July 2007, 36 x 51 cm ink, pencil on paper, unique copy 7 lightliFe 2 2009 interView chriStoPh Schierz
  9. 9. client : Denmarkd Radio / architecture: ateliers Jean nouvel, paris/f Light planning: atelier yann Kersalé, paris/f photos: torben petersen (p. 8, p. 10–12, p. 13 top and bottom, p. 15 top), ateliers Jean nouvel (p. 9 top), Doris Kleilein/Bauwelt (p. 13 centre), Bjarne Bergius hermansen/DR (p. 14, p. 16 left), agnete schlichtkrull/DR (p. 15 bottom), philippe Ruault (p. 16 right) / text: Burkhard ehnes Danish RaDio conceRt haLL Light pLays fiRst fiDDLe 8 LightLife 2 2009 Danish RaDio conceRt haLL
  10. 10. “you can only respond to the uncertainties of the future with the strength uncertainty provides: its mystery. (...) it must be a quantity that implies intimacy, a mysterious parallelogram that changes according to whether it is night or day. at night the space becomes a place for images, colours, and light: a manifestation of intense indoor life.” Jean nouvel flowing forms and subtle lighting moods give the large concert hall an almost magical appeal (large photo). composing in architecture and light: Jean nouvel (small photo). 9 LightLife 2 2009 Danish RaDio conceRt haLL
  11. 11. the grand opening of the new concert building for Danish Radio took place in copenhagen on 17 January. the design by Jean nouvel incorporates four auditoria of differing sizes within a blue-clad cube, the façades of which serve as projection surfaces at night. With the Danish Radio Konzerthuset, copenhagen and the international cultural world have acquired a symphony of contemporary architecture, innovative lighting and unique musical experiences. section through the concert building on a scale of 1:1000 (top). projections on the façade and the illumination of the foyer inside bring the cube to life at night (bottom). the shell of Danish Radio’s new “Koncerthuset” reflects the seasonal use of the building, as if this too were part of pritzker prize winner Jean nouvel’s architectural concept. During scan- dinavia’s bright summer months, when it is hardly used, it appears lethargically quiet from the outside, like a gigantic enclosure for the concert hall slumbering within. however, during its main period of use, during the twilight and night hours of the long winter months, the façade, 96 m long, 58 m wide and, at 45 m high, towering over its surroundings, comes to life. Unex- pectedly, light starts to coruscate through the mysterious blue textile skin, creating a sophisti- cated setting for the diversity of musical life within. Key elements here are specially developed pillow like accent lighting, so called “concrete lights”. the idea of light which seems to issue forth from the concrete itself, negating the very idea of hard concrete, exemplifies the sense of poetry and surprise inherent in virtually every detail of this synthesis of the different arts. the viewer finds the sheer number of such discoveries, the extraordinarily labyrinthine spaces and not least the virtuosity of the lighting moods created by Jean nouvel’s congenial partner of many years, the lighting poet yann Kersalé, overwhelming and breathtaking. Quite quickly, instead of trying to analyse and comprehend the building, they just allow to unfold the effect for which it was conceived and for which it won an award: as a venue for the development, promotion and performance of all styles of music at the highest international level – and for the recording of this music for radio and television broadcasts by Danish Radio. 10 LightLife 2 2009 Danish RaDio conceRt haLL
  12. 12. “concrete lights“ in the foyer and corridors provide colourful accents to the concrete walls, the surfaces of which are finished in an “elephant skin” texture (top). the starry sky in the entrance foyer, created from 1,600 LeDs, is a depiction of the night sky in the northern hemisphere as it was on 17 January 2009, the date of the ceremonial opening of the concert building (right). 11 LightLife 2 2009 Danish RaDio conceRt haLL
  13. 13. in the foyer below the main hall, concrete lights, changing artistic gobo projections and zig-zag light lines create an unusually intensive space and light experience. the cloakroom furniture consists of instrument flight cases. so this is, in effect, an immense music workshop, permanently vibrating with life, because even if no performance happens to be taking place in the large 1,800-seat concert hall (studio 1), in one of the three smaller auditoria with 250–450 seats (studios 2–4) or on one of the numerous “stages” in the extensive foyer, the foyer itself, which provides access to and connects the au- ditoria, remains permanently alive. this is ensured by means of projections of deliberately ab- stract images and embedded short video sequences with themes taken from the world of mu- sic, rendered in warm tones, which are projected onto the surfaces of the room. so that these projections can be created with the necessary intensity, Zumtobel had a particularly powerful gobo projector developed which was optimised to meet these requirements. as darkness falls, the surface of the façade, which had earlier watched calmly over the new and colourful suburb of Œrestad, is also brought to life through projections, this time primarily in mystical blue. the abstract motifs and video sequences convey an idea of what is happening behind the façade and invite the viewer to experience it. the idea of ‘Radio’ as a product, invisible in itself, is given a face; the building becomes a “magic lantern”. Right at the bottom corner, this giant music cube is opened up for the visitor like a garage door. the visitor is welcomed beneath a representation of the starry copenhagen sky as it was on the night of 17 January 2009, the date of the building’s grand opening by Queen Margrethe ii. this scintillating firmament was created in collaboration with LeDon using 1,600 LeDs in a 300 m2 perforated acoustic ceiling. Beyond the frosty starlight, the music venue opens up like a miniature city, with various terraces, large and small squares, bars and a restaurant. one can stroll through a spacious arcade with a restaurant above, past the three small auditoria and the offices, to Danish Radio’s other buildings, or one can turn off to the left and ascend the pro- jecting staircase up to the large, all dominating central square, the main foyer, roofed with the shingles which encase the concert hall. impressions of the world outside, the distant city and the weather are perceived as if through a filter. 12 LightLife 2 2009 Danish RaDio conceRt haLL
  14. 14. the concrete wall lights and Karea standing luminaires are also used in the offices (right). studio 4 is designed for choral and chamber music (small photo at bottom). the “piano lights” specially manufactured for studio 3 seem to float in space like individual piano keys (large photo at bottom). 13 LightLife 2 2009 Danish RaDio conceRt haLL
  15. 15. the large hall holds 1800 visitors. to the left of the picture is the box used by the royal family, who were present at the inaugural concert by the Danish national Radio symphony orchestra. if the pure and untreated concrete and wooden surfaces or even the multilayered quality or coarseness of the individual elements, have not yet impressed the visitor, the impermanent workshop atmosphere, by the time he reaches the cloakroom and the bar furnishings which seemingly consist of abandoned instrument cases, the effect is complete. at the same time, the liveliness conveyed by this staged transience allows the user a hitherto unimagined flexibility. the fact that the usual architectural references and rituals associated with such a venue have been wholly dispensed with such a relaxing effect awakens expectations with regard to the concert event. if this is taking place in the large concert hall, one first has to ascend via increasingly narrow stairs and increasingly low ceilinged corridors. connecting passages lined with gathered orange felt, only sparsely lit at floor level, not only absorb all sound, but also screen out the last associations with the outside world and everyday life. Like a new world of its own, the concert hall then opens up, completely clad in warm wood tones, with its seats upholstered in various earthy hues. here, architecture becomes a stage set, the space becomes a landscape. Like terraces suspended above a valley floor, the rows of seating are arranged around the stage, which is framed by mighty yet gentle mountains and deep valleys, with the organ enthroned above everything like a rocky outcrop. everything is bathed in majestically subdued lighting, initially like that of the evening sun then, as the concert begins, like candlelight. in fact, Jean nouvel was inspired here by the autumn moods in the vineyards of “La Lavaux” on Lake geneva. accordingly, the copenhagen concert hall is not, like the KKL concert hall in Lucerne also designed by nouvel, clad like a wooden instrument, but with leaves, or “scales”, reminiscent of a heap of autumn leaves, piled up against the surrounding façade as in a bas- ket. the gala opening concert began with a specially commissioned composition by andy pape which made skilful use of the multilayered structure of this hall. soloists and choirs in different registers sang from different balconies and from different depths within the room. the audi- ence became part of the mise-en-scène. 14 LightLife 2 2009 Danish RaDio conceRt haLL
  16. 16. the subtle lighting moods of the concert hall were made possible by a whole series of special solutions: a specially developed light fitting inset into the floor illuminates the walls of the balconies and floods them with soft light. along the upper edge of the room, a lighting band simulates the entry of daylight, while at the same time it provides exactly the right lighting for the huge mural by alain Bony and henri Labiole which represents a stylised sunset. indirect floodlights directed at the gigantic acoustic reflection sail in the centre of the room flood the hall with majestic halogen light. the desired lighting moods were composed from a total of over 800 individually controllable lights or lighting groups in the concert hall using the Luxmate lighting management system. the architect and user coordinated the lighting moods in advance using the Vivaldi interactive planning program, which proved very helpful in this respect. the necessary data had already been created during the planning phase us- ing inspirer visualisation software. the culmination of this work was a first virtual concert in a simulation of the concert hall at the Zumtobel presentation centre terminal-V in Lauterach. the architects, planners, representatives of the user and the principal conductor applauded with eager anticipation. Wall washers set into the floor provide safe and atmospheric lighting for the steps in the main hall (top). the recessed floor lamps covered with frosted glass dramati- cally accentuate the wooden panelling of the concert hall (left). Detail drawing of the floor lamp (bottom). 15 LightLife 2 2009 Danish RaDio conceRt haLL
  17. 17. Whereas the large concert hall is dedicated to the great works of music, the three smaller audi- toria provide a suitable ambience for all conceivable musical categories and niches – both vis- ually, through three quite different design themes and acoustically, through adjustable acoustic reflection characteristics. one thing all four auditoria have in common is what is probably a uniquely high standard of technical equipment. this also accounted for a significant share of the construction costs totalling 226 million euro. this has made it the most expensive concert hall in the world, ahead of even the “Walt Disney concert hall” in Los angeles designed by frank o. gehry. – Jean nouvel: “architecture is like music; it is made to move and delight us.” Jean nouvel at the grand opening of the Danish Radio concert hall on 17 January 2009, which was attended by numerous guests of honour from Denmark and abroad (top). the large concert hall is composed like a landscape. Warm wood tones, rows of seats arranged like terraces and changing lighting moods turn a visit to a concert into a feast for the senses. the lighting is controlled by Luxmate professional (right). 16 LightLife 2 2009 Danish RaDio conceRt haLL
  18. 18. Lighting solution concReteLight light cushions, Zig-Zag light lines, built-in floor lights, gobo projectors, aLW light fields, piano lights, KaRea free-standing and wall-mounted luminaires, 2Light mini-downlights, panos downlights, LeD starry sky with 1,600 LeDs, emergency sign lighting, LUXMate pRofessionaL 17 LightLife 2 2009 Danish RaDio conceRt haLL
  19. 19. the cafeteria of the tomáš bata University centre is equipped with slotlight light lines (top). the central concourse of the University centre. Opened in 2008, the new building designed by architect eva Jiřičná pro- vides space for over 7,000 students and researchers on four floors (bottom). 18 LightLife 2 2009 University bUiLdings in WarWick and ZLín
  20. 20. University centre tomáš bata / client: tomáš bata University, Zlín/cZ architecture: ai design s.r.o. and eva Jiricna architects, Prague/cZ Warwick University new digital Laboratory / client: University of Warwick, coventry/Uk architecture: edward cullinan architects, London/Uk Lighting design: hoare Lea, bristol/Uk Photos: Lubomír ančinec (Zlín), gavin Jackson (Warwick) / text: Mark dudek University bUiLdings in WarWick and ZLín enJOying Learning! Who wouldn’t have wanted their school days to be like this? Motivating, inspiring, encouraging and, yes, challenging, set in a pleasant environ- ment for the foundation of a life long learning process. few of us have such positive memories of our school days – which is all the more reason why we wish this for our children. for many years, educational buildings are the focus of our children’s lives, and are also in- creasingly important as places of study and further education for adults. it is therefore crucially important to create an atmosphere which supports the learning and development process op- timally. architecture and interior design play a crucial part in configuring rooms in such a way that their different possible uses can be accommodated flexibly. architecture and light, seeing and learning are closely related. glare-free natural lighting, friendly colours, ergonomic furnish- ings and flexible lighting solutions help to create environments for motivated learning. Example 1: University Centre Tomáš Bata, Zlín /CZ 19 LightLife 2 2009 University bUiLdings in WarWick and ZLín
  21. 21. in school buildings in particular, the effective combination of natural and artificial illumination through intelligent control systems plays a decisive role. for example, the combined control of shading systems and artificial lighting significantly improves the quality of use and at the same time makes optimum use of energy-saving potential. the lighting in rooms used for educational purposes has to satisfy particular requirements. since the layout of the desks is frequently flex- ible, the lighting must guarantee freedom from glare in any situation. individual lighting options which can be controlled by means of intuitive control elements must be provided for the differ- ent areas and functions. the atmosphere of a room can be improved significantly through the use of light fixtures providing direct/indirect lighting. an educational building has a heterogene- ous structure with areas which fulfil different functions: corridors and circulation areas require bright, friendly lighting for optimal orientation, whereas, breakout zones and canteens should stimulate communication and provide an atmosphere for relaxation. these criteria have been optimally fulfilled in two new education and research buildings in the czech republic and in the Uk – the University centre at tomáš bata University in Zlín and the digital Lab at the University of Warwick. in both projects, the architects have worked closely together with the lighting designers from the outset in order to create high-quality environ- ments with comfortable lighting conditions for the users. One decisive factor in achieving the congenial atmosphere was that the great potential of lighting was recognised from the outset and exploited accordingly. the ellipsoidal floor plan on a scale of 1:750 (top). glass-walled stairwell towers arranged at each end of the building lend the curved façades architectural solidity (bottom). 20 LightLife 2 2009 University bUiLdings in WarWick and ZLín
  22. 22. the Mirel ii lighting system was used in the classrooms, ensuring absolutely uniform, glare-free illumination of the computer workstations. the University centre at tomáš bata University, Zlín, was recently opened by eva Jiřičná, the architect, and tomáš bata Junior, son of the world famous philanthropic industrialist who pro- vided so much support and inspiration for this institution and for the wider community of Zlín throughout the twentieth century. the new centre stands as a symbol of the town’s investment in its people and their future; it is also a fitting tribute to tomáš bata’s visionary ideals. the unusual segmented plan of the building comprises two crescent-shaped structures set side by side which contain the main reading and study rooms and archive areas. in between this is a spacious lit atrium providing an area for relaxation and informal meetings. the two grand curved facades are terminated at either end of their longitudinal axis by a pair of glass-walled stair towers which project above the building. the stairwells form the main vertical routes con- necting the horizontal circulation galleries which run along both sides of the atrium, lending a clarity and rationality to the form of the building. this clear structure, typical of architect eva Jiřičná, has the emphasis on functionality which is reflected in the lighting concept. One basic architectural theme was that the clear lines of the building should be accentuated through equally clear light lines running through the rooms. for this reason the designers chose to use slotlight and claris ii, an innovative luminaire with an understated geometrical formal language which is frequently used in educational buildings. in the central atrium, sus- pended claris ii luminaires are used as a continuous row lighting system with a total length of 54 m. they use direct and indirect light to emphasise the linear corridors and gallery ceilings. these in turn reflect the light downwards, creating a uniformly warm and diffuse lighting mood 21 LightLife 2 2009 University bUiLdings in WarWick and ZLín
  23. 23. throughout the atrium. slotlight and Mirel ii lighting systems were used in the other main areas to supplement the light reflected from the atrium. Mirel ii grid lighting is combined to create architecturally strong light lines providing bright illumination in working areas and libraries. to accentuate the edges and lines along windows and surrounding areas, fluorescent tubes are recessed into ceilings and walls to enhance the complex sculptural forms of the archi- tecture. Overall, the tomáš bata University is an ambitious project with a truly integrated architectural and lighting concept which emphasises the minimalist forms and spatial purity of the building’s form. the digital Lab in Warwick, a building designed for research, education and the transfer of knowledge, is also distinguished by its integrated lighting concept. the new facility comprises over 5,000 m2 of science related workspace arranged on four floors. Jointly funded by the university and the regional development agency, the facility currently specialises in the fields of virtual reality, e security, neuroimaging and experimental technology such as is used, for exam- ple, in the pharmaceutical sector. the architect edward cullinan’s brief called for an adaptable spatial arrangement which could respond to the changing functional requirements within these relatively new disciplines. the rooms, with their widely varying lighting requirements, needed to provide a comfortable environment which could be illuminated in a consistent way at any time of the day or night, since the 120 or so researchers in the core team would be working round the clock. the designers therefore introduced daylight linking, controlled by Luxmate Profes- sional – as twilight falls, the natural daylight is replaced gradually, and almost imperceptibly, by artificial lighting sources. Example 2: Warwick University New Digital Laboratory, Warwick /UK 22 LightLife 2 2009 University bUiLdings in WarWick and ZLín
  24. 24. a view of the concourse of the Warwick digital Lab (top and left). this is a place where the researchers can meet up and chat in an informal setting. the use of tecton luminaires and Mellow Light contributes to the relaxed atmosphere. the entrance to the digital Lab, which was completed in 2008. the new building, which cost around 14 million euros, offers ideal working conditions for research teams from the fields of industrial manufacturing and healthcare (right). the main entrance is accessed by way of a long gently sloping ramp. Once inside, one finds one’s self in a high open concourse that runs the entire length of the building. it connects the working areas on the two floors above with the demonstration zones on the ground floor below. the 45°-angled ceiling is bathed in a soft coloured ceiling light. the generally homogenous ap- pearance is created by the modular continuous row lighting system tecton, which is equipped with “mellow light” optics. One advantage here is that the dimensions of the luminaires are re- duced in comparison with the architectural surfaces, allowing balanced lighting which creates a bright and friendly atmosphere while allowing glare-free working. the unusual design of the building is particularly evident when viewed in cross section. Whereas most university buildings are aligned horizontally, with working cells branching off on either side of a central corridor, at the digital Lab there is an equal relationship between horizontal and vertical directions of view and movement. compartmentalised working areas on the second and third floors and spacious demonstration and display areas on the ground floor, with spaces for social interaction scat- tered informally between them, create optimal areas for all uses which are equipped accord- ing to specific lighting requirements. Professor alan chalmers, an expert in the field of visual perception, emphasised the important role played by the concourse as a social meeting point for the researchers, who frequently tend to avoid more formal social encounters: “ideas usu- ally spring from communication between the researchers – a key aspect which was taken into consideration in the conception of the building.” the “mellow light” which illuminates the space in a natural and unobtrusive way, with the contrasts of light and shade characteristic of natural lighting, has a positive influence on this atmosphere. the tomáš bata University and the digital Lab are key examples of how lighting can be inte- grated in the design concept. Lighting plays an important role, whether in situations in which sustained concentration is necessary or in settings designed to encourage informal commu- nication. the combination of different types of space within the building makes it even more important to have lighting which can be controlled simply and adapted to different learning situations. in both projects, the designers have managed to fulfil a wide range of functional requirements by means of an innovative lighting concept. Lighting solution University centre tomáš bata cLaris pendant luminaires, LanOs standing luminaires, OnLite emergency light system, sLOtLight light lines, MireL grid lighting system Warwick University new digital Laboratory LUXMate PrOfessiOnaL lighting management system, tectOn continuous row lighting system combined with MeLLOW Light 23 LightLife 2 2009 University bUiLdings in WarWick and ZLín
  25. 25. “a ‚white cube‘ would not be the right environment here, it would suggest a quite different context. the creation of atmosphere through the use of colour contrasts greatly enhances the perception of the sculptures.“ Max hollein the sculpture collection at the Liebieghaus in frankfurt offers an overview of the history of sculpture over 5,000 years, from ancient egypt to Classicism. the works of art are elegant- ly displayed using the Supersystem LeD lighting system. 24 LightLife 2 2009 Making of SuperSySteM
  26. 26. the Making of Supersystem – an interview with Max hollein and aysil Sari photos: Markus Deutschmann (interview), florian holzherr (museum pictures) interview: Christian Marquart the MiDDLe ageS were never gLooMy Light and the appreciation of art are inseparably linked. for any kind of museum, it is essential to create an appealing, differentiated lighing which allows the visitor an inspiring art experience and presents the exhibits in their best light. the sculpture collection at the Liebieghaus in frankfurt was recently equipped with a specially developed lighting system. 25 LightLife 2 2009 Making of SuperSySteM
  27. 27. the basic lighting of the different-coloured exhibition galleries is provided by means of light ceilings which create a daylight-like atmosphere. the individual exhibits are lit preci- sely by means of LeD spotlights. 26
  28. 28. the Liebieghaus in frankfurt is a sculpture museum which was recently equipped with the new Supersystem lighting system. its innovative technology based on energy saving LeD lighting fixtures made it possible, on the one hand, to significantly reduce the size of the lumi- naires used, while at the same time expanding its functional profile in terms of lighting design and control. we spoke with Max hollein who, as well as being in charge of the Liebieghaus sculpture collection in frankfurt, is also Director of the Schirn kunsthalle and the Städel Museum, and with aysil Sari of Supersymetrics. the lighting designer and architect worked together with Zumtobel on the development of the multifunctional lighting system and played a lead role in the conception and implementation of the new lighting design in the Liebieghaus. Some visitors race through the museum at a fast pace, while others like to take their time and engage more deeply with individual works. Did this mean you had to make compromises when it came to designing the lighting? Max hollein: the new lighting technology makes it possible to accommodate diverse objectives and interests. naturally, lighting has the effect of creating a particular setting. we can use it to emphasise particular qualities of the works and ac- centuate the figures in the room. at the same time, however, it is possible to guide the viewer and direct their attention. the concerns of visitors with a specialist interest in the sub- ject are also taken into account: the solution was to combine the room lighting with subtle LeD spotlights. this has proved very successful. there is nothing worse than an exhibition space with a ceiling crammed with large, bulky spotlights which dazzle the viewer. the sculptures in the Liebieghaus are a collection which ranges from the antique to Classicism, with the main emphasis on works of the Middle ages. the play of light on a sculpture is very important to the way in which it is perceived. at the time they were originally created, for a particular purpose, they were often illuminated by very specific light sources, such as candlelight, or sunlight. we don’t want the museum to have the atmosphere of an archive or depository, we want the sculptures to be displayed to their full advantage, both individually and as an ensemble. This museum has distanced itself clearly from the “white cube” concept prevalent in other museums. What is the reason for this? Max hollein: the type of lighting one uses and the atmosphere one creates in a room does not necessarily depend on con- temporary taste. here, we are in a villa dating from the late 19th century. the classical style of this period made use of very rich colours; so in designing the interior of the rooms we deliberately opted for colours which generate contrasts, with the stone sculptures in particular. a “white cube” would not be the right environment here, it would suggest a quite different context. the creation of atmosphere through the use of colour contrasts greatly enhances the perception of the sculptures. the works from the Middle ages, or those from egypt, are mostly fragments of a greater whole. the col- ours refer to these other contexts and this is also supported through the lighting design. 27
  29. 29. “it’s difficult to communicate light. Documenting scenarios photographically doesn’t work either. you can’t just see light, you also need to feel it.“ aysil Sari Max hollein viennese-born Max hollein is director of the Schirn kunsthalle in frankfurt, which has been under his artistic and commercial direction since october 2001, and since January 2006 he has also been director of the Städel Museum and the Liebieghaus sculpture collection. It’s possible to enhance perception through lighting, lighting design, lighting policy. What does this involve, under Max hollein’s direction, the Liebieghaus sculpture essentially? collection underwent the biggest change to its infrastructure aysil Sari: the most important thing is the perception of the ob- since 1990: the collection areas ranging from the Middle ages to Classicism and the art of east asia, as well as, the attic floor jects: sculptures in stone or wood, with or without preserved which has been converted into studioli rooms, have, since colour pigments. they need to be presented in a reasonable 2008, been given a completely new colour, light and communi- and attractive way without tiring the eyes or boring the pub- cation concept. “Colourful gods. the Colourfulness of antique lic. as herr hollein mentioned: the play of the colours and the Sculptures” which was also opened in 2008 became the most successful exhibition in the history of the Liebieghaus. way they change rhythmically from room to room plays a very important part in this. the lighting has a supporting function; aysil Sari of course, principles of conservation also need to be taken into consideration here. after having spent some time in Mexico City, german-born architect aysil Sari studied Marketing and also worked in this Does the interplay of daylight and controlled artifi- area. after moving to austria, she joined Zumtobel in 2001 cial lighting simply serve the purpose of creating a stable as a seminar leader, responsible for the training of employ- lighting situation? Or is the public intended to notice ees and customers, with the main emphasis on architecture the way the natural lighting changes over the course of and light. in 2007 aysil Sari settled in Switzerland, where she founded “supersymetrics“. the main areas of competence the day? of this architecture and interior design studio are corporate aysil Sari: i wouldn’t go quite that far. the light in the rooms is architecture and lighting design, particularly for museums, as intended to possess a certain dynamic quality. we have used well as the development of lighting fixtures with the focus on two different lighting phases in the lighting ceilings, cooler LeD technology. and warmer light, which are mixed to reflect the character of the daylight currently entering the room. however, the spotlights which are pointed directly onto the objects are intended to keep the quality of the illumination and also the level of lighting constant. The new lighting system also fulfils conservation requirements: the LEDs do not emit any radiation which might damage the exhibits, for example UV or infrared radiation. Max hollein: that is relevant in the case of the coloured sculp- aysil Sari and Max hollein being interviewed. Supersystem was specially developed for use in museums in intensive tures in particular. however, another main concern was to collaboration between the lighting designer and the director of reduce the amount of heat generated by the luminaires. this the Liebieghaus together with the curators and architects. is why the solution which frau Sari developed with Zumtobel was so important for us. in this old building we don’t have any 21st century climate-control technology with its enor- mous energy consumption. LeD technology is ideal for us because it is surprisingly bright and precise, but at the same time it is very energy-efficient and consequently only gives off a small amount of heat. and because our conservationist approach extends to the historical appearance of the archi- tecture of the Liebieghaus, it was also important to us to keep the light sources visually in the background, to have them virtually disappear. in this sense the lighting system creates its stunning effect almost covertly. 28 LightLife 2 2009 Making of SuperSySteM
  30. 30. the lighting system, made of naturally anodised aluminium, is equipped with extremely small high-power LeD spotlights which can be rotated by 360° and tilted by 90° to provide accentuated lighting. Cross section on scale 1 : 1 Supersystem Supersystem is a multifunctional lighting system designed for complex lighting functions. in addition to achieving a minimised architectural design, the system was developed above all with the lighting effect created within the room in mind. Lighting solutions such as spot- lights, wallwashers or direct/indirect components direct the light in a focussed and precise way and create an atmospheric ambience within the room. Moreover, the maximum reduc- tion in form can be achieved with a minimum use of resources – this is made possible by the latest LeD technology. the extremely compact and energy efficient high-powered LeD spotlight is also suitable for providing accentuated illumination from greater distances. an object can be lit optimally from a height of 5 to 6 metres using only 2.5 watts per spotlight, as opposed to at least 50 watts in the past. the uv- and ir-free light from the LeD also guarantees protective illumination of sensitive exhibits. recycled aluminium with a particularly positive energy balance is used both for the rail system and the spotlights. Mrs Sari, as a lighting designer you have clear goals What will the lighting of the future be like? in mind when carrying out your planning and you have all we are already working together with Zumtobel on aysil Sari: the tricks of the trade at your disposal. Do you still have the further development of the product. the plan is to op- to improvise and experiment on site? timise it in terms of attachments, that is to say everything aysil Sari: the aim was to apply a unified concept to the whole relating to accessories, such as glare reduction, for example, building and its exhibition spaces, not least through the use the further optimisation of the colour of the light, the focus- of lighting. we therefore needed a system which would fulfil ing of the light and also the power. Spotlights in the 2.5 watts its requirements in all areas of the building. this system range were used here, but in future we will also be going up does precisely that. however, the idea of working with LeD to 5 and 10 watts. we aim to stick to the principle of minia- spotlights in the museum is new. in this respect the use of turisation. this is important in terms of resources. with the the Zumtobel Supersystem here is a form of experiment. the small LeD spotlight used in the Supersystem we save 80 % in important thing was that the curators of the Liebieghaus, materials. Even museums have to keep offering something director Max hollein and the architects kuehn Malvezzi were new, present themselves in a new way. What part does prepared to try out this experiment with us. the lighting design play in this? Max hollein: the first thing we had to do was to find a common level of communication. the curators were at pains to formu- Max hollein: the reactions of visitors and the media to the new late their requirements in such a way that Mrs Sari would be look of the Liebieghaus were interesting. they all spoke able to implement them. this didn’t always succeed straight of seeing the sculptures in a completely new way – and away. So experimentation became a mode of communication they attributed this to the new lighting. in the past, nobody between all involved. had talked about the lighting in the Liebieghaus, now they aysil Sari: the subject of colour temperature in particular was certainly do: because it has led to a new perception and ap- important. incidentally, i find the same thing in all projects preciation of both the individual exhibits and the collection – it’s difficult to communicate light. Documenting scenarios as a whole. photographically doesn’t work either. you can’t just see light, you also need to feel it. this is a problem encountered by designers as well as laymen. in order to find good lighting concepts for particular purposes it is useful to set up “mod- els”. try it out and see how it looks: only then do you know. 29 LightLife 2 2009 Making of SuperSySteM
  31. 31. an unusual lighting and colour concept was realised when building the new emergency and surgery centre at the marienkrankenhaus hospital in hamburg. the colourfully gleaming façade has a cheerful and inviting appearance (bottom). inside the building, the colours of the façade design are echoed in the corridors and wards (right). 30 LightLife 2 2009 two hospitaLs in hamburg
  32. 32. marienkrankenhaus: Client: otto wulff bauunternehmung gmbh & Co. Kg, hamburg/d architecture: henke + partner architekten, hamburg/d universitätsklinikum hamburg-eppendorf: Client: universitätsklinikum hamburg-eppendorf, hamburg/d architecture: nickl & partner architekten, munich/d Lighting planning: ebert und partner, nuremberg/d photos: andrea flak, nickl & partner (p. 35 top) / text: andrea and dr. thies boysen two hospitaLs in hamburg Lighting for body and souL hardly any other area demands such complex lighting solutions as health- care and nursing, given that it is essential to create optimal conditions which need to fulfil an extremely wide range of requirements: doctors and care staff require different lighting situations in order to do their work properly, the most pleasant and stress-free atmosphere possible has to be created for the patients and healing processes can be effectively assisted through the specific use of lighting. 31 LightLife 2 2009 two hospitaLs in hamburg
  33. 33. how to achieve cost savings while improving the quality of care – this is the economic contra- diction currently faced by service providers in the health care sector. those hospitals which know how to position themselves as service providers to the patient and at the same time learn to save costs in the right places are the ones most likely to solve this conundrum. architecture and interior design can play a crucial part in achieving these two parameters. architecture, through a design of the fabric of the building which conserves resources, is energy efficient and oriented around the organisational procedures, interior design through the use of varied surface textures and lighting and colour design which promotes recovery and responds to individual needs. Lighting, in particular, not only evokes moods and emotions, it has also been shown to influence the human biorhythm and even has a therapeutic effect: the deliberate use of both sunlight and artificial light in special clinically tested light therapies can relieve or even cure many acute illnesses and chronic complaints. blue light helps relieve arthritis, red light stops migraines and new-borns suffering from jaundice are irradiated with short-wave light. 32 LightLife 2 2009 two hospitaLs in hamburg
  34. 34. a lighting plan specifically oriented around the many requirements of everyday medical routine is therefore an indispensable element in innovative hospital concepts. two current construction projects in hamburg show that this can be achieved successfully, not only by private clinics offering cosmetic medicine, laser treatment or dentistry, but also, through a change of thinking, by public health care authorities. as highly innovative examples of this new approach, they serve as models for the kind of changes which are urgently needed within the health care sector. in building its new emergency and surgery centre, the marienkrankenhaus in hamburg has embraced the idea that patients need to feel comfortable and well cared for – not only in the medical sense – and this is reflected in an unusual lighting and colour concept. the colour- fully gleaming façade has an inviting appearance which also accompanies the patients into the interior of the building. with corridors and wards painted yellow, orange and red, the marienk- rankenhaus is one of the first hospitals in germany to opt for a cheerful colour concept. even in the operating theatres, one is surprised to find yellow ceilings and delicate wall decorations in warm tones. in order to fulfil the strict requirements in terms of hygiene and lighting qual- ity, the lighting planners chose cleanroom lighting fixtures with three switchable illumination levels which allow them to react flexibly to different treatment situations. in additional to the clinical lighting in the intensive care unit, the cove lighting with dimmable light fixtures on the ceilings is unusual, but extremely pleasant. “the ceiling, as a fifth wall, is designed to be lightly structured and coloured in order to create a pleasant ambience without any glare for patients confined to bed” explains architect dino henke. the effect of such flexible lighting concepts can also be seen in the wards: the linear pureline lighting and medical supply unit combines indirect room light and direct reading light to provide comfortable yet medically safe illumina- tion for all requirements. yellow, orange and red – the planners also opted for a lively colour concept when designing the wards. the linear pureline lighting and medical supply unit provides both pleasant indi- rect room lighting and direct reading light (left). even the operating theatres have surprisingly colourful wall designs. the strict requirements in terms of hygiene and light- ing quality are fulfilled by means of cleanroom lighting fixtures with three switchable illumination levels which allow them to be adjusted flexibly to different treatment situations (bottom). Example 1: Marienkrankenhaus, Hamburg /D 33 LightLife 2 2009 two hospitaLs in hamburg
  35. 35. even more revolutionary in terms of hospital architecture is the design of the recently opened uniklinikum in hamburg-eppendorf (uKe) designed by munich architects prof. hans nickl and prof. Christine nickl-weller. the medical director, Jörg felix debatin, speaks of a “new clarity”. the building accommodates 16 operating theatres together with intensive care facilities and over 700 beds. all support facilities and specialist departments are arranged so that staff and patients only have to travel short distances, which facilitates the treatment of related illnesses. the new uKe defines the term “modern” in a much more complex sense and in terms of the change in approach described above: the uKe is the most modern hospital in europe. when planning the new building, the main priority was that, firstly, the staff should be able to work cost effectively, while at the same providing the highest quality of care, and secondly, the patient was seen as a “client” and an individual, whose recovery is the result not only of good medical care but also of an atmosphere in which the patient feels secure, comfortable and well cared for. the new uniklinikum in hamburg-eppendorf accommodates 16 operating theatres and over 700 beds. nonetheless, the clever arrangement of the structure around several atriums means that staff and patients only have to travel short distances and can easily find their way around (floor plan of standard floor, scale 1:2000). Example 2: Universitätsklinikum Hamburg-Eppendorf/D 34 LightLife 2 2009 two hospitaLs in hamburg
  36. 36. the model by the munich architects prof. hans nickl and prof. Christine nickl-weller shows the gigantic dimensions of the new hospital building (top). the large entrance foyer of the modern new hospital is bright, clearly structured and flooded with light (bottom). 35 LightLife 2 2009 two hospitaLs in hamburg
  37. 37. in eppendorf, the aim was to largely avoid the atmosphere of the typical hospital environment. for example, on the 2nd floor there is the ‘hospital boulevard’ which, with its library, hairdressers, restaurant and shops, is intended to make the patients’ stay in hospital more pleasant (bottom). the efficient organisation of the running of the hospital takes place behind the scenes – largely invisible to patients and visitors. this assists the recovery process, as does the very comfort- able design of the wards. the “accommodation” offered to patients in the uKe more closely resembles a hotel room than a cell. the wards are painted in warm colours and have dark parquet floors. each bed is equipped with its own multimedia unit which allows the patients to watch tV, make phone calls or surf the internet independently of patients in adjacent beds – all using headphones of course. the Conboard media supply panel developed in collaboration between the architects and the uKe, with its connections for high voltage power supply, gas supply and communi- cations technology, was integrated in a high quality cabinet system. bright colours dominate the reception areas of the individual wards. the reception desks are reminiscent of the reception of a modern hotel, and welcome the patient like a guest (left). the patients’ rooms, too, are given a home-like character through the warm colour scheme, dark parquet flooring and innovative lighting control technology. the Conboard media supply panel, which houses all the necessary technical connections, is a comfortable and aesthetic solution (right). 36 LightLife 2 2009 two hospitaLs in hamburg
  38. 38. the innovative lighting control technology of the bed lamps with separately switchable components for room light, reading light and Led orientation ensures a contemporary and aesthetic lighting ambience in the wards. this solution avoids the usual problem of having the technical connections both visible and close to the patients and thus reduces the alienating effect of a hospital environment. the hospital boulevard on the second floor should also be seen in this light. with its patients’ library, cafeteria, restaurant, shops, hairdressers, internet facilities and a branch of the ham- burger sparkasse bank, it makes a stay in hospital much less tedious. in these areas, the main priority of the lighting planners was uncomplicated orientation. they chose light fixtures with a contemporary linear form which provide pleasant lighting and create a homogeneous appearance. this too is part of the requirements profile for a modern hospital. the uKe is one of the first hospitals in which the patient doesn’t have the feeling of leaving the outside world behind when they pass through the main entrance. in the subjective experience of the patient, a hospital must have an inhomogeneous structure similar to that with which they are familiar in everyday life and must be perceived as being a living place: it must offer public and less public areas, times of day must remain recognisable and the individual needs of the patients must be taken into consideration as much as possible. the two hamburg hospitals exemplify the change in thinking which is taking place within the health care market. an exciting challenge for architects and planners with great potential for the building industry. Lighting solution marienkrankenhaus CLean adVanCed, CLean supreme, CLean basiC cleanroom luminaire, pureLine lighting and medical supply system, teCton-tetris continuous row lighting system, panos downlights Lighting solution universitätsklinikum hamburg-eppendorf sLotLight recessed lumminaires, teCton continuous row lighting system, panos downlights, Conboard medical supply system (special solution), perLuCe closed lighting system, onLite emergency sign lighting, CLean cleanroom luminaire, CLaris pendant luminaire 37 LightLife 2 2009 two hospitaLs in hamburg
  39. 39. client: T-Mobile, Vienna /a concept: cdplan, Goldenstedt/D, interbrand, Zurich/ch interior design: cdplan, Goldenstedt/D lighting planning: Vedder lichtmanagement, Munich/D electrical installation: Siemens Gebäudemanagement & -services Gmbh, Vienna/a photos: bruno Klomfar / Text: wojciech czaja T-Mobile Shop in Vienna a new aMbience aT T-Mobile Meeting between customer and sales adviser. customers with more detailed questions can retire to one of the two advice booths. high backrests ensure the necessary privacy. a touch- screen built into the table surface allows customers to leaf through the virtual catalogue. 38 liGhTlife 2 2009 T-Mobile Shop in Vienna
  40. 40. The telecommunications service provider with the magenta-coloured T recently opened a new branch in Vienna. The pilot shop, one of a total of eight throughout europe, features a specially-developed shopfitting con- cept. fewer barriers, more technology and an interplay of light and shade. The density of mobile phone ownership in austria is among the highest in europe. So how does a company set itself apart from the competition and win new customers despite this over- supply? “nowadays, it’s no longer possible to achieve a lead with hardware alone”, says lars bolle, Vice president, european Sales Marketing at T-Mobile international. “Most products are more or less the same and apart from the contracts, hardly differ from one another any longer.” what makes T-Mobile stand out? Software, service, customer friendliness. The German architectural practice cdplan, together with interbrand from Zurich, emerged as competition winners with the intention of translating these notional concepts into material form. “our primary goal was to make consultations and sales conversations more comfort- able”, explains Managing Director Ulrike warnking. “with the new fixtures and fittings, we have managed to overcome the barrier effect of the conventional shop fit-out.” The pilot concept involves individual counter units positioned in the centre of the room and special consulting areas like the high-backed discussion booths or the seating cube in the window display, all in white. however, where concentration is important, the atmosphere becomes more relaxed, the bright surfaces give way to wood veneer and sand coloured velour. Touchscreens embedded in the desktops and counters allow a multimedia-based dialogue between customer and salesperson. Multitouch technology makes it possible to compare pro- ducts, tariffs and different service packages. The idea behind this is persuasive: instead of us- ing catalogues and brochures, the salesperson presents the options to the customer digitally, as, after all, these services and products on offer are also digital. 39 liGhTlife 2 2009 T-Mobile Shop in Vienna
  41. 41. “Two of the main goals which we wish to achieve with the reorientation of the shop concept are more emotion and differentiation in terms of the communications solutions we offer – lighting and lighting moods are essential components here. The innovative lighting concept and the use of the latest technology help us achieve the greatest possible degree of differentiation from our competitors.” lars bolle, Vice president european Sales Marketing at T-Mobile international The first of a total of eight pilot projects has been opened in Vienna. further shops are planned for lübeck, Dessau, hof, frankfurt, amsterdam, nottingham and prague. The first thing you notice when entering the new world of T-Mobile is that the whole branch on the ground floor of the imposing T-center (architektur consult, Günther Domenig and hermann eisenköck, completed in 2004) is suffused with the corporate colour of the company. The magenta ap- pears more intense because the level of the lighting in the surrounding space has been toned down. “This was a conscious decision - it reinforces the brand identity and creates an exciting contrast with the white presentation and consulting areas” says Munich lighting planner Rein- hard Vedder. however, the key factor is not the colour itself, but the dramatic way in which it is presented. whereas, in the past, shops have usually been lit with uniform brightness, creating little atmosphere, in Vienna a concept involving specifically focused lighting has been realised. where light is needed in order to illuminate a work surface, a consulting area or a product, intensive lighting is provided, whereas, in the rest of the space it remains subdued in order to create a lively contrast effect. The most difficult part involved the lighting of the various screens and computer monitors. Detailed planning made it possible to avoid reflections on the surfaces so that the information displayed remains easily legible. The alternating use of diffuse lighting and focused spotlights supports the language of the architecture, creating a more relaxed overall shop design. The rectangular recessed downlights from the 2light series are mounted in the ceiling in a regular pattern. only the reflector inside the lighting head decides whether, when it ends its journey, the beam of light illuminates a mo- bile phone or a salesperson’s hand. in addition, the Vivo spotlight, often used for display pur- poses, and Resclite emergency lighting were also used. leDs, precise and pin-point accurate, were used above the consultation desks, as well as, in the acoustically insulated seating cube. The different stages of advice, consideration and purchase. while the white standing desks are used to provide sales advice, the customer can retire to the couch to consider their options. This is where the idea of a living room atmosphere comes into its own. 40 liGhTlife 2 2009 T-Mobile Shop in Vienna
  42. 42. The advice cube is a hybrid of private and public space. even though the customer is virtually sitting in the shop window, they can surf through the menu at their leisure. Different infor- mation views can be displayed side by side on the multitouch screen set into the table surface. The wall lights in the advice cube were developed based on the floodline leD light line. front view, top view and side view on a scale of 1:10 “i believe that this is a shop concept with great potential for the future”, says lighting planner Vedder. “on the one hand, the customers feel at ease and comfortable, almost as if they were in their own living room, on the other hand, we save a lot of power through the focused light- ing” – as the energy balance shows: between 35 and 50 w per m2 are required in conventional shopfitting. with an output of 15 to 20 w per m2, this concept allows savings of over 50 % in energy costs. intelligent lighting planning which makes also economic sense. lighting solution 2liGhT downlights, ViVo spotlight system, leD special solution, oRea waveguide pendant luminaries, panoS downlights, MicRoS nV downlights, 2liGhT downlight system special solution with onliTe ReScliTe 41 liGhTlife 2 2009 T-Mobile Shop in Vienna
  43. 43. Beginning to see the light — A comment by Riklef Rambow Photo: hélène Binet good architecture enriches and enhances our lives. Some- ject to preconditions. this can be illustrated particularly well times, good architecture can even make us happy. We know with reference to light, as one of the most important design quite a lot about how it does this, but by no means every- elements in architecture. Of course, anyone who possesses thing. it has to do with the creation of spatial situations which the physiological prerequisites for doing so can perceive light are harmonious in every respect. Situations in which light, and may sense when it is too bright or too dark for certain colour, materials, proportion and details interact in such a activities. Warm and cold are also concepts which can be way that they fully satisfy or, better still, surpass our expec- applied with a very high level of consensus. Beyond these tations and needs. You can call this atmosphere, or try to quite fundamental assessments, most of us lack the terms to express it in other terms. in any case this involves a particu- describe differentiated qualities of the atmosphere created by lar form of integrated perception which is experienced using light. it is therefore difficult to communicate these ideas, not all the senses and, as well as, permitting effective use, also just with others, but also with ourselves. provides pleasure. Why do we need a vocabulary to distinguish and de- however, thinking about what constitutes good archi- scribe lighting situations? Aren’t there enough experts who tecture soon leads to an apparent paradox. On the one hand, can analyse and explain light from a physiological, technical, we believe that truly successful spatial creations act on ergonomic, architectural, poetic or art-historical perspective such a fundamental psychological level that one is inclined and who make sure that we are provided with the condi- to speak of a type of anthropological constant: nobody can tions which we require? it’s not quite that simple. i’m not remain unmoved by good architecture. On the other hand, just talking about perception in a passive sense, the simple empirical observation shows that this is not the case. the response to existing stimuli, i mean an active perception perception and evaluation of architecture depends to a great capable of taking in the diversity of natural and artificial degree on the attitude which a person brings with them into lighting situations and deriving pleasure from this diversity the situation. even multiple award winning masterpieces of and its continuous change. An active perception which has atmospheric architecture like the new “Kolumba” diocesan penetrated the interplay of subjective sensation and objec- museum in Cologne designed by Peter Zumthor leave some tivisable parameters to the extent that we not only compre- visitors cold. What one person sees as perfect lighting and an hend creative decisions, to a certain extent we can make ascetic material aesthetic which presents the works of art to these ourselves. We do this every day in offices, in schools their best advantage, is to someone else a spartan, poorly- or in our own homes. illuminated box. Without the readiness to embrace a parti- the fascinating interdisciplinary subject of light should cular form of perception and without the ability to “read” the be taught in schools as part of the interdisciplinary subject space, no effect will be felt and no pleasure derived from the of architecture. Not as an ideologically influenced “training architecture. in good taste”, but as a knowledge-based development of Consequently, even something as apparently elemen- perceptive ability which “opens the eyes” and generates an tary as perception has to be learnt. the fact that we take for enthusiasm for discovering new facets of light and architec- granted the way we are always surrounded by space and ture every day. architecture does not mean that their perception is not sub- Riklef Rambow, born in 1964, studied psychology and obtained his doctorate with a thesis on “Communication between experts and Laypersons in the field of Architecture”. having carried out scientific research at the universities of frankfurt / Main and Münster he has, since 2001, been working at the Brandenburg University of technology in Cottbus, currently as visiting professor for Architectural Communication. he also runs the architectural and environmental psychology consultancy PSY:PLAN in Berlin. 43 LightLife 2 2009 COMMeNt