10. Create a forum in which decision makers are intensely aware of the key strategic issues – and spend adequate time understanding them

11. Be driven by facts and analysis – not opinions – and based on well researched preparation prior to strategy conversations

12. Have decision makers fully engaged in the preparation of contextual information

13. Use separate decision making forums – to avoid overburdening the strategy process with short term budgets and targets

17. Environmental

18. Economic

19. Social

21. Competitor

22. Technology

23. Strategic partners

25. Portfolios

26. Strengths