Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hope - Will McInnes
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Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing! Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked: * How has social business evolved? * What is the current state? * How does social integrate with our systems and processes today? * What are the challenges for implementation and achieving success? * Where are we headed? Our speakers were: Alan Patrick - Broadsight (and The Patchwork Elephant Team) Janet Parkinson - Technotropolis (and The Patchwork Elephant Team) Will McInnes - NixonMcInnes (author of Culture Shock) Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™) Luis Saurez - IBM (famous for living outside of the inbox) Neil Usher - WorkEssence Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave) David Terrar - D2C (and The Patchwork Elephant Team)
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Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hope - Will McInnes
- 1. Glimmers of hope @willmcinnes Page 1 | Social Business Pioneers
- 2. We are a social business consultancy We help our clients thrive through digital disruption, in two ways: Social media strategy and implementation Page 2 | Social Business Pioneers Business innovation for the digital world
- 3. Page 3 | Social Business Pioneers
- 4. IT manager Page 4 | Social Business Pioneers
- 5. Page 5 | Social Business Pioneers
- 6. •Timely •Vast sample (60% of UK adults use the internet daily) • Collected as a by-product of normal activity • Avoids problems with non-response and inaccuracy • Information is continually collected around a wider range of issues, including unexpected ones Page 6 | Social Business Pioneers
- 7. Page 7 | Social Business Pioneers
- 8. Page 8 | Social Business Pioneers
- 9. Page 9 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
- 10. “The Internet isn‟t really a technology. It‟s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.” Page 10 | Social Business Pioneers Mickey Smith „Dark side of the lense‟ on Vimeo.
- 11. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances Page 11 | Social Business Pioneers
- 12. Chapter 1. Purpose & Meaning Page 12 | Social Business Pioneers
- 13. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 13 | Social Business Pioneers
- 14. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/ “The welfare of a nation can scarcely be inferred from a measure of national income” – Simon Kuznets, inventor of GDP, 1934 Page 14 | Social Business Pioneers http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
- 15. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 15 | Social Business Pioneers
- 16. Page 16 | Social Business Pioneers
- 17. „Purpose of Significance‟ Intro @willmcinnes Page 17 | Social Business Pioneers
- 18. Chapter 2. Democracy & Empowerment Page 18 | Social Business Pioneers
- 19. Page 19 | Social Business Pioneers
- 20. Page 20 | Social Business Pioneers
- 21. “Wikipedia is an extremely high-functioning system. How do people create societies that have extremely high cooperation?” – Simon DeDeo, Santa Fe Institute Page 21 | Social Business Pioneers
- 22. Giff Gaff You‟re paying less. And you‟re the product. Page 22 | Social Business Pioneers
- 23. “We‟ve been boss-free since 1996” Revenues: billions Employees: hundreds Org charts: none Page 23 | Social Business Pioneers
- 24. Page 24 | Social Business Pioneers
- 25. Page 25 | Social Business Pioneers
- 26. Chapter 5. Organisational Openness Page 26 | Social Business Pioneers
- 27. Page 27 | Social Business Pioneers
- 28. Page 28 | Social Business Pioneers
- 29. Social business Chapter 6. Change Velocity Page 29 | Social Business Pioneers
- 30. Page 30 | Social Business Pioneers
- 31. Page 31 | Social Business Pioneers
- 32. • Amazon • Netflix • Square Page 32 | Social Business Pioneers
- 33. Page 33 | Social Business Pioneers
- 34. Page 34 | Social Business Pioneers
- 35. Page 35 | Social Business Pioneers
- 36. Page 36 | Social Business Pioneers
- 37. www.meaningconf.co.uk Page 37 | Social Business Pioneers
- 38. Page 38 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Editor's Notes
- http://www.flickr.com/photos/theuntrainedeye/283950450/
- And yet if we risk standing still, of not adapting, we risk becoming commodities – of allowing the internet, with it’s great flattening imperative, to stick a buy it now button on our precious products and services.
- I want to put our work here in context. I want to try and position what we do in the context of the world. A world being digitised, a world in flux, a world with deep seated and troubling issues. Where our structures and behaviours are unsustainable, where trust in leaders is at an all time low, where beef is actually horse. Where Education is being ipadded and new global political movements being networked.I want to share some ideas with you about how social business can help, and what social business is, and why it matters so much.
- Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
- Wikipedia is easy to take for granted. How many of you used it in the last few weeks? But let us think about how it is created, about the organisation behind the website.
- So wikipedia is in fact a stack of millions of volunteer, of hundreds of millions micro-contributions, a fluid network of people, a worthy purpose.http://www.flickr.com/photos/59171001@N00/417943111/sizes/l/in/photostream/
- Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
- Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
- But what is digital anyway?And where does the network stop?How do you account for this in role descriptions, in review processes?
- And yet if we risk standing still, of not adapting, we risk becoming commodities – of allowing the internet, with it’s great flattening imperative, to stick a buy it now button on our precious products and services.
- I want to put our work here in context. I want to try and position what we do in the context of the world. A world being digitised, a world in flux, a world with deep seated and troubling issues. Where our structures and behaviours are unsustainable, where trust in leaders is at an all time low, where beef is actually horse. Where Education is being ipadded and new global political movements being networked.I want to share some ideas with you about how social business can help, and what social business is, and why it matters so much.