1. Campaign inspires 70% of Hawaii Visitors and Convention Bureau
Facebook fans to engage, while significantly boosting fan base.
At A Glance
Company: Hawaii Visitors and
Convention Bureau
Goal: Drive fan growth,
engagement, and activity on the
Official Hawaii Travel Facebook
page (facebook.com/Hawaii).
Solution: “Perfect Moments in
Hawaii” Facebook Photo Contest
built with Wildfire’s Promotions.
Results: 70% of fans were active
and engaged during the contest,
a 25% jump over the monthly
average, and the total fan base now
stands at over one-quarter million.
Most significantly, the high rate of
fan engagement and momentum
in fan growth have sustained in the
Goal Results
months following the promotion,
and over 500 contestants wanted HVCB was looking to launch a robust Engagement jumped 25%, with 70% of
to remain connected to Hawaii social-sharing initiative as part of their fans active and engaged throughout the
by subscribing to HVCB’s monthly larger marketing strategy. The goal for contest. Fan base grew by 22% to 100,000,
e-newsletter. this program was to inspire meaningful with roughly 12,400 new fans directly
interaction among their target audience generated by the contest alone. This
around Hawaii vacation experiences. HVCB growth was not a fleeting phenomenon
looked primarily to boost activity on the either; fans have remained active and
the number of new fans has continued to
official Hawaii Travel Facebook Page while
grow. Plus, over 500 contestants wanted
70% of our fans were engaged increasing their target market fan growth
to further maintain their connection to
(number of “likes”).
and active during the promotion, Hawaii by subscribing to HVCB’s monthly
a big jump from our average e-newsletter. Due to the program’s
Solution
active user base of 45%. success, HVCB has launched similar photo-
With Wildfire’s White Label Promotion
sharing contests in other markets as well
— Jason Umino Builder, HVCB launched a “Perfect
as a long-term nationwide campaign. As of
Moments in Hawaii” Facebook Photo
publication, Hawaii’s fan base now stands
Contest targeting the Los Angeles market. at nearly one-quarter million.
They promoted the contest on TV, in print,
online, and during special live events Company Background
throughout Los Angeles. As an added The Hawaii Visitors and Convention
bonus, the photos of five contest finalists Bureau is a publicly supported, private
Looking for a powerful, easy-to-use were featured on strategically placed corporation. Founded in 1945, their
social marketing platform to grow, billboards throughout the city. The winner, marketing mission is to create sustainable,
engage and monetize your audience? selected by Facebook fans, received a trip diversified, travel destination demand for
Call us at 1-888-274-0929 x2 for two from Los Angeles to Hawaii. the Hawaiian Islands.
1600 Seaport Blvd., Suite 500, Redwood City, CA 94063 | 888.274.0929 | www.wildfireapp.com | facebook.com/wildfireinteractive | info@wildfire.com 06/12