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Content Marketing - Pubcon NOLA 2013 - Dave Rohrer

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Content Marketing - Pubcon NOLA 2013 - Dave Rohrer

  1. 1. Presented By: Dave Rohrer Senior SEO, Covario @daver Content Marketing (Tools)
  2. 2. CM Basic 1: Format
  3. 3. CM Basic 2: Idea Starters • Holidays (Father’s Day, Halloween) • Special Days (International Joke Day, April Fool’s Day, Boss Appreciation Day ) • Special Weeks (3rd week of April is “Organize Your Files Week”) • Special Months (January is National Book Month, April is National Pecan Month) • Geek or Cult Following Celebrations (iPhone release, Talk like a pirate day, Harry Potter/Star Wars/Rocky Horror movies) • Historical Events (Moon Landing, Haley’s Comet, D-Day) • Local Events (County Fair, Chamber of Commerce, Street Festivals) • Sports (Olympics, NCAA, Local Teams, Bar Leagues, etc.) • And more
  4. 4. CM Basic 3: Content Should • Content that tells a story • Content that inspires us to action • Content that challenges our assumptions • Content that makes us laugh or smile • Content that confirms our assumptions • Content that has unexpected twists • Content that reveals secrets • Content where David defeats Goliath • Content that reminds us that we matter • Content that reminds us that dreams can come true
  5. 5. 3rd Party Tools And Widgets
  6. 6. Infographic Tools • http://piktochart.com/ • http://www.easel.ly/ • http://infogr.am/ • http://creately.com/ • http://create.visual.ly/ • http://www.slideshare.net/kgu de/free-visual-tools-snd-2012- cleveland-presentation • http://www.statsilk.com/ • http://inkscape.org/ • http://chartsbin.com/ • http://www.tableausoftware.c om/public/gallery/taleof100 • http://www.gapminder.org/ • http://www.sacmeq.org/statpl anet/ • http://charts.hohli.com/ • http://vizlab.nytimes.com/ • http://manyeyes.alphaworks.ib m.com/manyeyes/ • http://www.gapminder.org/ • http://www.balsamiq.com/ • http://venngage.com/
  7. 7. Image Editing Skills?
  8. 8. Word Cloud Tools • Wordle.net • Tagxedo.com • Tagul.com • ABCya.com • Worditout.com • Tocloud.com
  9. 9. Word Cloud Tools - Wordle
  10. 10. Word Cloud Tools - Tagxedo
  11. 11. Developers Raise Your Hands!
  12. 12. JavaScript & CSS Tools • Parallax Scrolling • Image Gallery • Funky Page Layouts • CSS Graphs • Games (Yes can be done in Flash) • Options are endless with JQuery
  13. 13. Inspiration!
  14. 14. JavaScript Coded Tools • Source: http://selection.datavisualization.ch/
  15. 15. JavaScript Coded Tools • Source: http://timeline.verite.co/
  16. 16. WordPress Tools • Theme Features – Sliders and Image Gallery – Poke around! • League Managers • Calculators • Cartoons – Example: http://wordpress.org/extend/plugins/wp- cartoon/ • Maps • And just extend the heck out of WP!
  17. 17. Maps
  18. 18. More Maps! WordPress Style • Google Maps Widget - http://wordpress.org/extend/plugins/google-maps- widget/ • WP Flexible Map - http://wordpress.org/extend/plugins/wp-flexible-map/ • Leaflet Maps Maker- http://wordpress.org/extend/plugins/leaflet-maps- marker/ • 766 more at http://wordpress.org/extend/plugins/search.php?q=maps
  19. 19. Comprehensive Google Map Plugin
  20. 20. Settings
  21. 21. Map Controls
  22. 22. MAP MARKER ICONS!!!!
  23. 23. KML URL
  24. 24. Embed Code
  25. 25. Plug-in Uses • Local Restaurants • Family Trip (blog) • Map X Near Local Store Location • Anything With GPS or Address Can Be Mapped
  26. 26. My 7 Step Process 1. Brain Storm Concept 2. Set up Excel or Google Doc 3. Research Locations and Addresses A. Yelp B. Google/Bing Searches C. Foursquare D. Try not to yell at sites that keep addresses in images (you will quickly lose your voice) 4. Convert Address to GPS coordinates 5. Convert CSV to KML file 6. Upload File 7. Alter settings on plugin to your liking, link to KML file, add code to post and BOOM!
  27. 27. NOLA 1. Concept – Local Tourist Attractions to Pubcon 2. Google Doc Link: https://docs.google.com/spreadsheet/ccc? key=0AqhE2hFqFCiqdHh5bDJqZ2Zha2dXMG1yT1BNMTRYN0E#gid=0 3. Research Locations and Addresses
  28. 28. NOLA 4. Convert Address to GPS coordinates using http://www.findlatitudeandlongitude.com/batch-geocode/
  29. 29. NOLA 5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/ 6. Upload File
  30. 30. NOLA 7. Alter settings on plugin to your liking, link to KML file, add code to post and BOOM! [google-map-v3 width="500" height="350" zoom="2" maptype="hybrid" mapalign="center" directionhint="false" language="default" poweredby="false" maptypecontrol="true" pancontrol="true" zoomcontrol="true" scalecontrol="true" streetviewcontrol="false" scrollwheelcontrol="false" draggable="true" tiltfourtyfive="false" addmarkermashupbubble="false" addmarkermashupbubble="false" kml="http://mydomain.com/uploads/myfile.kml" bubbleautopan="true" showbike="false" showtraffic="false" showpanoramio="false"]

Notas do Editor

  • Image sources: http://www.icivics.org/teachers/lesson-plans/constitution-day, http://ultimateclassicrock.com/bob-seger-interview-2011/,
  • Source: http://www.scottmonty.com/2012/10/a-new-twist-on-content.html  and Oreo
  • Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Pictures = 1000 Words. Use this to move from basic intro to how to tell the same content story with the help of different visuals.
  • Image Source: http://wp.lasalle.edu/wp-content/uploads/2012/12/Toolbox2.png
  • URL used in example: http://www.covario.com/2013/04/yahoo-acquires-summly-the-death-of-seo-or-a-new-life-for-yahoo-2/
  • Source: http://www.behance.net/gallery/Web-Developer-vs-Web-Designer/5020391
  • Example: History of Dance Music
  • Intro to maps and how to use them to show visually what you are saying in words.
  • Move into covering an example of using a WP Map plugin
  • More Icons: http://mapicons.nicolasmollet.com/

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