SlideShare uma empresa Scribd logo
1 de 41
How To Get Real ROI
From Social Media
With Dave Kerpen
CEO, @LikeableLocal
for Jewelers
#JANYjewelry
SOCIAL MEDIA =
THE NEW WORD OF MOUTH
90% of people trust
business
recommendations from
someone they know.
People are 4x more
likely to buy when
referred by a friend
#JANYjewelry
SOCIAL ADS HAVE BUILT
IN ENDORSEMENTS
FROM FRIENDS.
#JANYjewelry
THE REALITIES OF SOCIAL MEDIA
• $8.5 billion was spent on social in 2015.
• $14 billion will be spent in 2018.
BUT
• Social media will NOT bring you immediate
results.
• Social media cannot make up for a bad
product or service.
#JANYjewelry
SOCIAL MEDIA IS YOUR
MARKETING WEAPON
• There are 1.44 billion Facebook
users.
• 71% of people trust services they
find on social media.
• The average user logs into social
networks 1.72 hours per day.
• That’s 28% of all online activity!
#JANYjewelry
Potential sales are out there on
social media!
Arm yourself with the knowledge to
defeat anxiety about social!
#JANYjewelry
5 Questions We Hear a Lot About
Social Media
• Why isn’t anyone seeing my content?
• Will people engage with a sales pitch on
social?
• Do I have to constantly think of new
content?
• What if I get a bad reputation online?
• Does anybody click ads online?
#JANYjewelry
5 Answers to Those Questions To Get
You On the Road to Social Success
• Overcoming the Facebook Reachageddon
• Sell without selling
• Use, reuse, and recycle great content
• Incentivize referrals, respond to reviews,
and surprise and delight
• Show personality and be Likeable, even in
paid advertising
#JANYjewelry
1. Overcoming the
Facebook Reachageddon
“Obstacles don't have to stop you. If you run into a
wall, don't turn around and give up. Figure out
how to climb it, go through it, or work around it.”
- Michael Jordan
Facebook Reachageddon
“Facebook
Reachageddon”
means businesses
now have to pay to
play to get their
content seen”
= The End of Organic Reach.
If you aren’t paying to boost your
posts, only 1-2% of your fans will
see your posts organically
A FEW YEARS AGO IT
HAPPENED TO BIG BRANDS
.03% of
their
following
#JANYjewelry
NOW IT’S HAPPENING TO SMALL
BUSINESSES
… LIKE YOU
.06% of
their
following
#JANYjewelry
SOLUTION: Advertise Smarter
✓Set Goals
✓Reach The Right People
✓Scale Smarter
3 Pillars of Ad Success
SET S.M.A.R.T GOALS FOR
YOUR SOCIAL ADS
Specific
Measureable
Attainable
Relevant
Time Bound
#JANYjewelry
REACH THE RIGHT PEOPLE
Use Hypertargeting & Nanotargeting
#JANYjewelry
Let the Algorithm Help You Out:
Custom & Lookalike Audiences
✓ Get more business and referrals from current customers
✓ Attract people similar to your current customers
✓ Get already-interested prospects closer to buying
✓ Retarget “cold-feet” visitors
TURBOPOST™
2. Sell Without Selling
“The best marketing doesn’t feel like marketing.”
- Tom Fishburne
The 4-1-1 Rule (Guideline)
For every 6 pieces of content…
• 4 Pieces of Curated Content
• 1 Piece of Unique Business-Specific Content
• 1 Piece of High-Value, Lead Generation/Sales Content
#JANYjewelry
Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique
Curated Content
#JANYjewelry
Unique Business-Specific Content
#JANYjewelry
High Value Content
#JANYjewelry
Free Online Materials =
Education is Possible for Everyone!
#JANYjewelry
What else can you post to sell without
selling?
~Chcck out our Free eBook SocialContentEBook.com
~
Why Offer Your
Followers Freebies?
#JANYjewelry
3. Use, Reuse, and Recycle
Great Content
“Traditional marketing talks at people. Content
marketing talks with them.”
- Doug Kessler
Follow the 10 Commandments
of Content Creation
~From our Free eBook SocialContentEBook.com ~
-Give your followers a reason to engage
-Think positive
-Remember to K-I-S-S (Keep It Simple, Stupid!)
-Have a Conversation
-Ask Yourself: Is it Sharable?
-Know How to Properly Curate
-Be Mindful of the 4-1-1 Rule
-Keep It Timely
-Use Visuals To Enhance Your Message
-Tell a Story
#JANYjewelry
Recycling Content Works
#JANYjewelry
#JANYjewelry
#JANYjewelry
“It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen
Rework Your Content to Make It Fit Every
Social Network
#JANYjewelry
4. Building an Online Reputation
“A story to me means a plot where there is some
surprise. Because that is how life is - full of surprises.”
- Isaac Bashevis Singer
You Never Get What You
Don’t Ask For
Referrals:
Incentivize and Ask
#JANYjewelry
Reviews: Don’t Be Afraid To Ask For Them!
#JANYjewelry
#JANYjewelry
Show some
<3
5. Show Your Personality,
Be Likeable
"I would maintain that thanks are the highest form of
thought; and that gratitude is happiness doubled by
wonder."
- G.K. Chesterton
Use Your Unique Brand Voice
#JANYjewelry
Use your brand to tell stories!
#JANYjewelry
Say Thank You!
#JANYjewelry
NOW LET’S REGROUP…
#JANYjewelry
• Overcome the Facebook Reachageddon
• Sell Without Selling
• Use, Reuse, and Recycle Great Content
• Build an Online Reputation
• Show Your Personality, Be Likeable
THANK YOU / QUESTIONS
Connect with me:
@LikeableLocal
contact@likeablelocal.com
@Dave Kerpen
dave@likeable.com
Grow your business
at
LikeableDemo.com
Mention #JANYjewelry to
save!
“How dare you settle for less when the world has made it so
easy for you to be remarkable?” - Seth Godin
GRAND PRIZE!

Mais conteúdo relacionado

Mais procurados

Email marketing stats by oracle - digital marketing paathshala
Email marketing stats   by oracle - digital marketing paathshalaEmail marketing stats   by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshalaSimplilearn
 
Influencer marketing strategy - module 6 lesson 1
Influencer marketing strategy - module 6 lesson 1Influencer marketing strategy - module 6 lesson 1
Influencer marketing strategy - module 6 lesson 1Greg Jarboe
 
Facebook Marketing Overview & Proposal
Facebook Marketing Overview & ProposalFacebook Marketing Overview & Proposal
Facebook Marketing Overview & ProposalChakra Systems
 
Instagram strategy for Brands
Instagram strategy for BrandsInstagram strategy for Brands
Instagram strategy for BrandsMo Seetubtim
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourselfShivam Dhawan
 
7 Strategies for Account-Based Marketing with Salesforce
7 Strategies for Account-Based Marketing with Salesforce7 Strategies for Account-Based Marketing with Salesforce
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
 
How to Power Boost Facebook Posts for Positive ROI
How to Power Boost Facebook Posts for Positive ROIHow to Power Boost Facebook Posts for Positive ROI
How to Power Boost Facebook Posts for Positive ROIKissmetrics on SlideShare
 
What is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleWhat is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleNikhil Arora
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Cambridge Community Television
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateBidur Acharya
 
Lead Generation Campaign
Lead Generation CampaignLead Generation Campaign
Lead Generation Campaignthbanna
 
Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1Greg Jarboe
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
Facebook Advertising Presentation
Facebook Advertising PresentationFacebook Advertising Presentation
Facebook Advertising Presentationvisitpittsburgh
 
Facebook Ads: strategy and performance
Facebook Ads: strategy and performanceFacebook Ads: strategy and performance
Facebook Ads: strategy and performanceFederico Oliveri
 
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHow To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
 

Mais procurados (20)

Email marketing stats by oracle - digital marketing paathshala
Email marketing stats   by oracle - digital marketing paathshalaEmail marketing stats   by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshala
 
Influencer marketing strategy - module 6 lesson 1
Influencer marketing strategy - module 6 lesson 1Influencer marketing strategy - module 6 lesson 1
Influencer marketing strategy - module 6 lesson 1
 
Facebook Marketing Overview & Proposal
Facebook Marketing Overview & ProposalFacebook Marketing Overview & Proposal
Facebook Marketing Overview & Proposal
 
Instagram strategy for Brands
Instagram strategy for BrandsInstagram strategy for Brands
Instagram strategy for Brands
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourself
 
7 Strategies for Account-Based Marketing with Salesforce
7 Strategies for Account-Based Marketing with Salesforce7 Strategies for Account-Based Marketing with Salesforce
7 Strategies for Account-Based Marketing with Salesforce
 
How to Power Boost Facebook Posts for Positive ROI
How to Power Boost Facebook Posts for Positive ROIHow to Power Boost Facebook Posts for Positive ROI
How to Power Boost Facebook Posts for Positive ROI
 
What is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleWhat is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An Example
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
Lead Generation Campaign
Lead Generation CampaignLead Generation Campaign
Lead Generation Campaign
 
Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1Influencer marketing strategy - module 5 lesson 1
Influencer marketing strategy - module 5 lesson 1
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
Introduction to google adwords
Introduction to google adwordsIntroduction to google adwords
Introduction to google adwords
 
10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates 10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates
 
Facebook Advertising Presentation
Facebook Advertising PresentationFacebook Advertising Presentation
Facebook Advertising Presentation
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Facebook Ads: strategy and performance
Facebook Ads: strategy and performanceFacebook Ads: strategy and performance
Facebook Ads: strategy and performance
 
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHow To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 

Destaque

From Social Media to Social Business
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social BusinessTalking Heads
 
Ed Batista, The Art of Self-Coaching @StanfordBiz, Class 6: Vulnerability
Ed Batista, The Art of Self-Coaching @StanfordBiz, Class 6: VulnerabilityEd Batista, The Art of Self-Coaching @StanfordBiz, Class 6: Vulnerability
Ed Batista, The Art of Self-Coaching @StanfordBiz, Class 6: VulnerabilityEd Batista
 
The Art of Self-Coaching @ Stanford GSB, Class 1: Beginnings
The Art of Self-Coaching @ Stanford GSB, Class 1: BeginningsThe Art of Self-Coaching @ Stanford GSB, Class 1: Beginnings
The Art of Self-Coaching @ Stanford GSB, Class 1: BeginningsEd Batista
 
What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?Skillsoft
 
The Presentation Come-Back Kid
The Presentation Come-Back KidThe Presentation Come-Back Kid
The Presentation Come-Back KidEthos3
 
Millennials & Money: One Generation, Many Goals & Values
Millennials & Money: One Generation, Many Goals & ValuesMillennials & Money: One Generation, Many Goals & Values
Millennials & Money: One Generation, Many Goals & ValuesEdelman
 
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkBeyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkThumbtack, Inc.
 
Indonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpatIndonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpatJAKPATAPP
 
Indonesia Digital Landscape 2016
Indonesia Digital Landscape 2016Indonesia Digital Landscape 2016
Indonesia Digital Landscape 2016Doddy Ekaputra
 
10 Steps to Becoming Self Made Millionaire by Rhett Power
10 Steps to Becoming Self Made Millionaire by Rhett Power10 Steps to Becoming Self Made Millionaire by Rhett Power
10 Steps to Becoming Self Made Millionaire by Rhett Power24Slides
 
Digital numbers and landscape in indonesia 2016 updated
Digital numbers and landscape in indonesia 2016   updatedDigital numbers and landscape in indonesia 2016   updated
Digital numbers and landscape in indonesia 2016 updatedSeno Pramuadji
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
Activism x Technology
Activism x TechnologyActivism x Technology
Activism x TechnologyWebVisions
 

Destaque (16)

From Social Media to Social Business
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social Business
 
Intro to Documenting
Intro to DocumentingIntro to Documenting
Intro to Documenting
 
Ed Batista, The Art of Self-Coaching @StanfordBiz, Class 6: Vulnerability
Ed Batista, The Art of Self-Coaching @StanfordBiz, Class 6: VulnerabilityEd Batista, The Art of Self-Coaching @StanfordBiz, Class 6: Vulnerability
Ed Batista, The Art of Self-Coaching @StanfordBiz, Class 6: Vulnerability
 
The Art of Self-Coaching @ Stanford GSB, Class 1: Beginnings
The Art of Self-Coaching @ Stanford GSB, Class 1: BeginningsThe Art of Self-Coaching @ Stanford GSB, Class 1: Beginnings
The Art of Self-Coaching @ Stanford GSB, Class 1: Beginnings
 
What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?
 
The Presentation Come-Back Kid
The Presentation Come-Back KidThe Presentation Come-Back Kid
The Presentation Come-Back Kid
 
Millennials & Money: One Generation, Many Goals & Values
Millennials & Money: One Generation, Many Goals & ValuesMillennials & Money: One Generation, Many Goals & Values
Millennials & Money: One Generation, Many Goals & Values
 
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkBeyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
 
7 insights of Indonesia
7 insights of Indonesia7 insights of Indonesia
7 insights of Indonesia
 
What happens online every 60 seconds
What happens online every 60 seconds What happens online every 60 seconds
What happens online every 60 seconds
 
Indonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpatIndonesia social media trend 2016 jakpat
Indonesia social media trend 2016 jakpat
 
Indonesia Digital Landscape 2016
Indonesia Digital Landscape 2016Indonesia Digital Landscape 2016
Indonesia Digital Landscape 2016
 
10 Steps to Becoming Self Made Millionaire by Rhett Power
10 Steps to Becoming Self Made Millionaire by Rhett Power10 Steps to Becoming Self Made Millionaire by Rhett Power
10 Steps to Becoming Self Made Millionaire by Rhett Power
 
Digital numbers and landscape in indonesia 2016 updated
Digital numbers and landscape in indonesia 2016   updatedDigital numbers and landscape in indonesia 2016   updated
Digital numbers and landscape in indonesia 2016 updated
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
Activism x Technology
Activism x TechnologyActivism x Technology
Activism x Technology
 

Semelhante a How To Get Real ROI From Social Media for Jewelers

The 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialThe 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialLikeable Local
 
The 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersThe 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
 
7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for Jewelers7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for JewelersLikeable Local
 
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!NAGW Webinar: Social Media - The Good, the Bad, and the WOW!
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
 
5 Hacks to Turn Negativity Online Into Rave Reviews
5 Hacks to Turn Negativity Online Into Rave Reviews5 Hacks to Turn Negativity Online Into Rave Reviews
5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local
 
Social Media Marketing for Higher Education
Social Media Marketing for Higher EducationSocial Media Marketing for Higher Education
Social Media Marketing for Higher EducationJenny Mandeville
 
7 Commandments of Facebook for Business
7 Commandments of Facebook for Business7 Commandments of Facebook for Business
7 Commandments of Facebook for BusinessDave Kerpen
 
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...Stacey King Gordon
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be LikeableDave Kerpen
 
Rebekah Radice — How to Create Your Instagram Brand Strategy
Rebekah Radice — How to Create Your Instagram Brand StrategyRebekah Radice — How to Create Your Instagram Brand Strategy
Rebekah Radice — How to Create Your Instagram Brand StrategySemrush
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social MediaPenji
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessJulia Campbell
 
Producing Quality Content
Producing Quality ContentProducing Quality Content
Producing Quality ContentLouise Jett
 
Content & Social Marketing for SMBs (Connected Women #PWIB13)
Content & Social Marketing for SMBs (Connected Women #PWIB13)Content & Social Marketing for SMBs (Connected Women #PWIB13)
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
 
Social Media for Small Business - @ladyxtel & @jamshedwadia
Social Media for Small Business - @ladyxtel & @jamshedwadiaSocial Media for Small Business - @ladyxtel & @jamshedwadia
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media PlanifPeople
 
Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
 
SxSW Downloaded 2011
SxSW Downloaded 2011SxSW Downloaded 2011
SxSW Downloaded 2011OCG PR
 

Semelhante a How To Get Real ROI From Social Media for Jewelers (20)

The 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at SocialThe 7 Tool You Need to Win at Social
The 7 Tool You Need to Win at Social
 
The 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event PlannersThe 7 Surprising Ways to Succeed with Social Media For Event Planners
The 7 Surprising Ways to Succeed with Social Media For Event Planners
 
7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for Jewelers7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for Jewelers
 
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!NAGW Webinar: Social Media - The Good, the Bad, and the WOW!
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!
 
5 Hacks to Turn Negativity Online Into Rave Reviews
5 Hacks to Turn Negativity Online Into Rave Reviews5 Hacks to Turn Negativity Online Into Rave Reviews
5 Hacks to Turn Negativity Online Into Rave Reviews
 
Social Media Marketing for Higher Education
Social Media Marketing for Higher EducationSocial Media Marketing for Higher Education
Social Media Marketing for Higher Education
 
7 Commandments of Facebook for Business
7 Commandments of Facebook for Business7 Commandments of Facebook for Business
7 Commandments of Facebook for Business
 
Keep Social Simple
Keep Social SimpleKeep Social Simple
Keep Social Simple
 
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be Likeable
 
Rebekah Radice — How to Create Your Instagram Brand Strategy
Rebekah Radice — How to Create Your Instagram Brand StrategyRebekah Radice — How to Create Your Instagram Brand Strategy
Rebekah Radice — How to Create Your Instagram Brand Strategy
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Producing Quality Content
Producing Quality ContentProducing Quality Content
Producing Quality Content
 
Content & Social Marketing for SMBs (Connected Women #PWIB13)
Content & Social Marketing for SMBs (Connected Women #PWIB13)Content & Social Marketing for SMBs (Connected Women #PWIB13)
Content & Social Marketing for SMBs (Connected Women #PWIB13)
 
Social Media for Small Business - @ladyxtel & @jamshedwadia
Social Media for Small Business - @ladyxtel & @jamshedwadiaSocial Media for Small Business - @ladyxtel & @jamshedwadia
Social Media for Small Business - @ladyxtel & @jamshedwadia
 
Telling Stories to Bigger Revenue
Telling Stories to Bigger RevenueTelling Stories to Bigger Revenue
Telling Stories to Bigger Revenue
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
 
Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!
 
SxSW Downloaded 2011
SxSW Downloaded 2011SxSW Downloaded 2011
SxSW Downloaded 2011
 

Mais de Dave Kerpen

8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitterDave Kerpen
 
Spring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your businessSpring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your businessDave Kerpen
 
7 ways to dentists can succeed on social media in 2017
7 ways to dentists can succeed on social media in 20177 ways to dentists can succeed on social media in 2017
7 ways to dentists can succeed on social media in 2017Dave Kerpen
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your BusinessDave Kerpen
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017Dave Kerpen
 
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post PlannerDave Kerpen
 
11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you wantDave Kerpen
 
Why it Pays To Be Likeable
Why it Pays To Be LikeableWhy it Pays To Be Likeable
Why it Pays To Be LikeableDave Kerpen
 
7 Ways to Grow Your Business During the Holiday Season
7 Ways to Grow Your Business During the Holiday Season7 Ways to Grow Your Business During the Holiday Season
7 Ways to Grow Your Business During the Holiday SeasonDave Kerpen
 
9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMB9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMBDave Kerpen
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessDave Kerpen
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
 
Why It Pays To Be Likeable
Why It Pays To Be LikeableWhy It Pays To Be Likeable
Why It Pays To Be LikeableDave Kerpen
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be LikeableDave Kerpen
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
 
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your StrategyDave Kerpen
 

Mais de Dave Kerpen (20)

8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter
 
Spring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your businessSpring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your business
 
7 ways to dentists can succeed on social media in 2017
7 ways to dentists can succeed on social media in 20177 ways to dentists can succeed on social media in 2017
7 ways to dentists can succeed on social media in 2017
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017
 
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner
 
11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want
 
Why it Pays To Be Likeable
Why it Pays To Be LikeableWhy it Pays To Be Likeable
Why it Pays To Be Likeable
 
7 Ways to Grow Your Business During the Holiday Season
7 Ways to Grow Your Business During the Holiday Season7 Ways to Grow Your Business During the Holiday Season
7 Ways to Grow Your Business During the Holiday Season
 
9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMB9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMB
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social Success
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing Success
 
Why It Pays To Be Likeable
Why It Pays To Be LikeableWhy It Pays To Be Likeable
Why It Pays To Be Likeable
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be Likeable
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize Leads
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business
 
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy
 

Último

TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899
TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899
TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899Obat Cytotec
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................SocioCosmos
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this worksjonnygharris
 
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, UaeAt-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uaemikemrmik
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........SocioCosmos
 
Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...
Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...
Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...Klinik kandungan
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany sciencezoha951268
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........SocioCosmos
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfmuskangarage902
 
# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√
# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√
# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√Obat Cytotec
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfDIGGIT
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash inKreators Lisbon
 
Maximizing Lead Potential A Deep Dive Into Online Review Strategies
Maximizing Lead Potential A Deep Dive Into Online Review StrategiesMaximizing Lead Potential A Deep Dive Into Online Review Strategies
Maximizing Lead Potential A Deep Dive Into Online Review StrategiesOutreach Digital Marketing
 
Media Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptxMedia Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptxAshik Mondal
 
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...ZurliaSoop
 
Buku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGEL
Buku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGELBuku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGEL
Buku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGELliangtehdingin748
 

Último (16)

TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899
TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899
TERSEDIA OBAT PENGGUGUR KANDUNGAN MAKASSAR KLINIK ABORSI MAKASSAR 087776558899
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
 
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, UaeAt-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........
 
Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...
Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...
Jual obat aborsi Asli Taiwan ( 085657271886 ) Cytote pil telat bulan penggugu...
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany science
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdf
 
# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√
# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√
# HAMIL 4 BULAN # CARA MENGGUGURKAN KANDUNGAN USIA 4 BULAN √087776558899√
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdf
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash in
 
Maximizing Lead Potential A Deep Dive Into Online Review Strategies
Maximizing Lead Potential A Deep Dive Into Online Review StrategiesMaximizing Lead Potential A Deep Dive Into Online Review Strategies
Maximizing Lead Potential A Deep Dive Into Online Review Strategies
 
Media Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptxMedia Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptx
 
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
 
Buku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGEL
Buku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGELBuku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGEL
Buku Prediksi Togel Sydney Malam ini 4d 100 perak MAGNUMTOGEL
 

How To Get Real ROI From Social Media for Jewelers

  • 1. How To Get Real ROI From Social Media With Dave Kerpen CEO, @LikeableLocal for Jewelers #JANYjewelry
  • 2. SOCIAL MEDIA = THE NEW WORD OF MOUTH 90% of people trust business recommendations from someone they know. People are 4x more likely to buy when referred by a friend #JANYjewelry
  • 3. SOCIAL ADS HAVE BUILT IN ENDORSEMENTS FROM FRIENDS. #JANYjewelry
  • 4. THE REALITIES OF SOCIAL MEDIA • $8.5 billion was spent on social in 2015. • $14 billion will be spent in 2018. BUT • Social media will NOT bring you immediate results. • Social media cannot make up for a bad product or service. #JANYjewelry
  • 5. SOCIAL MEDIA IS YOUR MARKETING WEAPON • There are 1.44 billion Facebook users. • 71% of people trust services they find on social media. • The average user logs into social networks 1.72 hours per day. • That’s 28% of all online activity! #JANYjewelry
  • 6. Potential sales are out there on social media! Arm yourself with the knowledge to defeat anxiety about social! #JANYjewelry
  • 7. 5 Questions We Hear a Lot About Social Media • Why isn’t anyone seeing my content? • Will people engage with a sales pitch on social? • Do I have to constantly think of new content? • What if I get a bad reputation online? • Does anybody click ads online? #JANYjewelry
  • 8. 5 Answers to Those Questions To Get You On the Road to Social Success • Overcoming the Facebook Reachageddon • Sell without selling • Use, reuse, and recycle great content • Incentivize referrals, respond to reviews, and surprise and delight • Show personality and be Likeable, even in paid advertising #JANYjewelry
  • 9. 1. Overcoming the Facebook Reachageddon “Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.” - Michael Jordan
  • 10. Facebook Reachageddon “Facebook Reachageddon” means businesses now have to pay to play to get their content seen” = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
  • 11. A FEW YEARS AGO IT HAPPENED TO BIG BRANDS .03% of their following #JANYjewelry
  • 12. NOW IT’S HAPPENING TO SMALL BUSINESSES … LIKE YOU .06% of their following #JANYjewelry
  • 13. SOLUTION: Advertise Smarter ✓Set Goals ✓Reach The Right People ✓Scale Smarter 3 Pillars of Ad Success
  • 14. SET S.M.A.R.T GOALS FOR YOUR SOCIAL ADS Specific Measureable Attainable Relevant Time Bound #JANYjewelry
  • 15. REACH THE RIGHT PEOPLE Use Hypertargeting & Nanotargeting #JANYjewelry
  • 16. Let the Algorithm Help You Out: Custom & Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors
  • 18. 2. Sell Without Selling “The best marketing doesn’t feel like marketing.” - Tom Fishburne
  • 19. The 4-1-1 Rule (Guideline) For every 6 pieces of content… • 4 Pieces of Curated Content • 1 Piece of Unique Business-Specific Content • 1 Piece of High-Value, Lead Generation/Sales Content #JANYjewelry Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique
  • 23. Free Online Materials = Education is Possible for Everyone! #JANYjewelry What else can you post to sell without selling? ~Chcck out our Free eBook SocialContentEBook.com ~
  • 24. Why Offer Your Followers Freebies? #JANYjewelry
  • 25. 3. Use, Reuse, and Recycle Great Content “Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler
  • 26. Follow the 10 Commandments of Content Creation ~From our Free eBook SocialContentEBook.com ~ -Give your followers a reason to engage -Think positive -Remember to K-I-S-S (Keep It Simple, Stupid!) -Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule -Keep It Timely -Use Visuals To Enhance Your Message -Tell a Story #JANYjewelry
  • 29. #JANYjewelry “It’s your responsibility to share and re-share great content.” -Dave Kerpen
  • 30. Rework Your Content to Make It Fit Every Social Network #JANYjewelry
  • 31. 4. Building an Online Reputation “A story to me means a plot where there is some surprise. Because that is how life is - full of surprises.” - Isaac Bashevis Singer
  • 32. You Never Get What You Don’t Ask For
  • 34. Reviews: Don’t Be Afraid To Ask For Them! #JANYjewelry
  • 36. 5. Show Your Personality, Be Likeable "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
  • 37. Use Your Unique Brand Voice #JANYjewelry
  • 38. Use your brand to tell stories! #JANYjewelry
  • 40. NOW LET’S REGROUP… #JANYjewelry • Overcome the Facebook Reachageddon • Sell Without Selling • Use, Reuse, and Recycle Great Content • Build an Online Reputation • Show Your Personality, Be Likeable
  • 41. THANK YOU / QUESTIONS Connect with me: @LikeableLocal contact@likeablelocal.com @Dave Kerpen dave@likeable.com Grow your business at LikeableDemo.com Mention #JANYjewelry to save! “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin GRAND PRIZE!

Notas do Editor

  1. Inspiration is the name of the game and by sharing meaningful stories about customers and employees people can connect with your business on an emotional level And therefore want to do business with you
  2. You can advertise as much as you want, but without the materials to back it up, you’re outta luck. Creating great content is hard. It requires work and perseverence, I’m not going to lie. Lucky for you, there are resources out there to help.
  3. \
  4. Thank you so much, we still have time for questions. After questions we’ll reveal our grand prize winner! What’s the difference between a fan and a follower? Could you tell us more about social ads? Learnsocialads.com What do you do with a negative review? What should the breakdown be for promotional and personal posts? How much does likeable Local cost? Likeablelocal.com/pricing Expert 299, pro 599, VIP 19.99