How To Get Real ROI
From Social Media With Dave Kerpen CEO, @LikeableLocal for Jewelers #JANYjewelry

SOCIAL MEDIA = THE NEW
WORD OF MOUTH 90% of people trust business recommendations from someone they know. People are 4x more likely to buy when referred by a friend #JANYjewelry

SOCIAL ADS HAVE BUILT IN
ENDORSEMENTS FROM FRIENDS. #JANYjewelry

THE REALITIES OF SOCIAL MEDIA
• $8.5 billion was spent on social in 2015. • $14 billion will be spent in 2018. BUT • Social media will NOT bring you immediate results. • Social media cannot make up for a bad product or service. #JANYjewelry

SOCIAL MEDIA IS YOUR MARKETING
WEAPON • There are 1.44 billion Facebook users. • 71% of people trust services they find on social media. • The average user logs into social networks 1.72 hours per day. • That’s 28% of all online activity! #JANYjewelry

Potential sales are out there
on social media! Arm yourself with the knowledge to defeat anxiety about social! #JANYjewelry

5 Questions We Hear a
Lot About Social Media • Why isn’t anyone seeing my content? • Will people engage with a sales pitch on social? • Do I have to constantly think of new content? • What if I get a bad reputation online? • Does anybody click ads online? #JANYjewelry

5 Answers to Those Questions
To Get You On the Road to Social Success • Overcoming the Facebook Reachageddon • Sell without selling • Use, reuse, and recycle great content • Incentivize referrals, respond to reviews, and surprise and delight • Show personality and be Likeable, even in paid advertising #JANYjewelry

1. Overcoming the Facebook Reachageddon
“Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.” - Michael Jordan

Facebook Reachageddon “Facebook Reachageddon” means
businesses now have to pay to play to get their content seen” = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically

A FEW YEARS AGO IT
HAPPENED TO BIG BRANDS .03% of their following #JANYjewelry

NOW IT’S HAPPENING TO SMALL
BUSINESSES … LIKE YOU .06% of their following #JANYjewelry

SOLUTION: Advertise Smarter ✓Set Goals
✓Reach The Right People ✓Scale Smarter 3 Pillars of Ad Success

SET S.M.A.R.T GOALS FOR YOUR
SOCIAL ADS Specific Measureable Attainable Relevant Time Bound #JANYjewelry

REACH THE RIGHT PEOPLE Use
Hypertargeting & Nanotargeting #JANYjewelry

Let the Algorithm Help You
Out: Custom & Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors

TURBOPOST™

2. Sell Without Selling “The
best marketing doesn’t feel like marketing.” - Tom Fishburne

The 4-1-1 Rule (Guideline) For
every 6 pieces of content… • 4 Pieces of Curated Content • 1 Piece of Unique Business-Specific Content • 1 Piece of High-Value, Lead Generation/Sales Content #JANYjewelry Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique

Curated Content
#JANYjewelry

Unique Business-Specific Content
#JANYjewelry

High Value Content
#JANYjewelry

Free Online Materials = Education
is Possible for Everyone! #JANYjewelry What else can you post to sell without selling? ~Chcck out our Free eBook SocialContentEBook.com ~

Why Offer Your Followers Freebies?
#JANYjewelry

3. Use, Reuse, and Recycle
Great Content “Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler

Follow the 10 Commandments of
Content Creation ~From our Free eBook SocialContentEBook.com ~ -Give your followers a reason to engage -Think positive -Remember to K-I-S-S (Keep It Simple, Stupid!) -Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule -Keep It Timely -Use Visuals To Enhance Your Message -Tell a Story #JANYjewelry

Recycling Content Works
#JANYjewelry

#JANYjewelry

#JANYjewelry “It’s your responsibility to
share and re-share great content.” -Dave Kerpen

Rework Your Content to Make
It Fit Every Social Network #JANYjewelry

4. Building an Online Reputation
“A story to me means a plot where there is some surprise. Because that is how life is - full of surprises.” - Isaac Bashevis Singer

You Never Get What You
Don’t Ask For

Referrals:
Incentivize and Ask
#JANYjewelry

Reviews: Don’t Be Afraid To
Ask For Them! #JANYjewelry

#JANYjewelry
Show some
<3

5. Show Your Personality, Be
Likeable "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

Use Your Unique Brand Voice
#JANYjewelry

Use your brand to tell
stories! #JANYjewelry

Say Thank You!
#JANYjewelry

NOW LET’S REGROUP… #JANYjewelry •
Overcome the Facebook Reachageddon • Sell Without Selling • Use, Reuse, and Recycle Great Content • Build an Online Reputation • Show Your Personality, Be Likeable

THANK YOU / QUESTIONS Connect
with me: @LikeableLocal contact@likeablelocal.com @Dave Kerpen dave@likeable.com Grow your business at LikeableDemo.com Mention #JANYjewelry to save! “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin GRAND PRIZE!