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How To Get Real ROI From Social Media for Jewelers

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How To Get Real ROI From Social Media for Jewelers

  1. How To Get Real ROI From Social Media With Dave Kerpen CEO, @LikeableLocal for Jewelers #JANYjewelry
  2. SOCIAL MEDIA = THE NEW WORD OF MOUTH 90% of people trust business recommendations from someone they know. People are 4x more likely to buy when referred by a friend #JANYjewelry
  4. THE REALITIES OF SOCIAL MEDIA • $8.5 billion was spent on social in 2015. • $14 billion will be spent in 2018. BUT • Social media will NOT bring you immediate results. • Social media cannot make up for a bad product or service. #JANYjewelry
  5. SOCIAL MEDIA IS YOUR MARKETING WEAPON • There are 1.44 billion Facebook users. • 71% of people trust services they find on social media. • The average user logs into social networks 1.72 hours per day. • That’s 28% of all online activity! #JANYjewelry
  6. Potential sales are out there on social media! Arm yourself with the knowledge to defeat anxiety about social! #JANYjewelry
  7. 5 Questions We Hear a Lot About Social Media • Why isn’t anyone seeing my content? • Will people engage with a sales pitch on social? • Do I have to constantly think of new content? • What if I get a bad reputation online? • Does anybody click ads online? #JANYjewelry
  8. 5 Answers to Those Questions To Get You On the Road to Social Success • Overcoming the Facebook Reachageddon • Sell without selling • Use, reuse, and recycle great content • Incentivize referrals, respond to reviews, and surprise and delight • Show personality and be Likeable, even in paid advertising #JANYjewelry
  9. 1. Overcoming the Facebook Reachageddon “Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.” - Michael Jordan
  10. Facebook Reachageddon “Facebook Reachageddon” means businesses now have to pay to play to get their content seen” = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
  11. A FEW YEARS AGO IT HAPPENED TO BIG BRANDS .03% of their following #JANYjewelry
  12. NOW IT’S HAPPENING TO SMALL BUSINESSES … LIKE YOU .06% of their following #JANYjewelry
  13. SOLUTION: Advertise Smarter ✓Set Goals ✓Reach The Right People ✓Scale Smarter 3 Pillars of Ad Success
  14. SET S.M.A.R.T GOALS FOR YOUR SOCIAL ADS Specific Measureable Attainable Relevant Time Bound #JANYjewelry
  15. REACH THE RIGHT PEOPLE Use Hypertargeting & Nanotargeting #JANYjewelry
  16. Let the Algorithm Help You Out: Custom & Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors
  18. 2. Sell Without Selling “The best marketing doesn’t feel like marketing.” - Tom Fishburne
  19. The 4-1-1 Rule (Guideline) For every 6 pieces of content… • 4 Pieces of Curated Content • 1 Piece of Unique Business-Specific Content • 1 Piece of High-Value, Lead Generation/Sales Content #JANYjewelry Day 1 Day 2 Day 6Day 4Day 3 Day 5Curated Curated Curated CuratedSalesUnique
  20. Curated Content #JANYjewelry
  21. Unique Business-Specific Content #JANYjewelry
  22. High Value Content #JANYjewelry
  23. Free Online Materials = Education is Possible for Everyone! #JANYjewelry What else can you post to sell without selling? ~Chcck out our Free eBook SocialContentEBook.com ~
  24. Why Offer Your Followers Freebies? #JANYjewelry
  25. 3. Use, Reuse, and Recycle Great Content “Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler
  26. Follow the 10 Commandments of Content Creation ~From our Free eBook SocialContentEBook.com ~ -Give your followers a reason to engage -Think positive -Remember to K-I-S-S (Keep It Simple, Stupid!) -Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule -Keep It Timely -Use Visuals To Enhance Your Message -Tell a Story #JANYjewelry
  27. Recycling Content Works #JANYjewelry
  28. #JANYjewelry
  29. #JANYjewelry “It’s your responsibility to share and re-share great content.” -Dave Kerpen
  30. Rework Your Content to Make It Fit Every Social Network #JANYjewelry
  31. 4. Building an Online Reputation “A story to me means a plot where there is some surprise. Because that is how life is - full of surprises.” - Isaac Bashevis Singer
  32. You Never Get What You Don’t Ask For
  33. Referrals: Incentivize and Ask #JANYjewelry
  34. Reviews: Don’t Be Afraid To Ask For Them! #JANYjewelry
  35. #JANYjewelry Show some <3
  36. 5. Show Your Personality, Be Likeable "I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
  37. Use Your Unique Brand Voice #JANYjewelry
  38. Use your brand to tell stories! #JANYjewelry
  39. Say Thank You! #JANYjewelry
  40. NOW LET’S REGROUP… #JANYjewelry • Overcome the Facebook Reachageddon • Sell Without Selling • Use, Reuse, and Recycle Great Content • Build an Online Reputation • Show Your Personality, Be Likeable
  41. THANK YOU / QUESTIONS Connect with me: @LikeableLocal contact@likeablelocal.com @Dave Kerpen dave@likeable.com Grow your business at LikeableDemo.com Mention #JANYjewelry to save! “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin GRAND PRIZE!

Notas do Editor

  • Inspiration is the name of the game and by sharing meaningful stories about customers and employees people can connect with your business on an emotional level
    And therefore want to do business with you
  • You can advertise as much as you want, but without the materials to back it up, you’re outta luck. Creating great content is hard. It requires work and perseverence, I’m not going to lie. Lucky for you, there are resources out there to help.
  • \
  • Thank you so much, we still have time for questions. After questions we’ll reveal our grand prize winner!
    What’s the difference between a fan and a follower?
    Could you tell us more about social ads? Learnsocialads.com
    What do you do with a negative review?
    What should the breakdown be for promotional and personal posts?
    How much does likeable Local cost? Likeablelocal.com/pricing Expert 299, pro 599, VIP 19.99