An Exclusive Conversation with Andy sernovitz & Dave Kerpen

1. Social Media Meets Word of Mouth:
An Exclusive Interview with Andy Sernovitz
Friday, April 20, 2012
@sernovitz
@DaveKerpen
#WOMBook

2. Andy Sernovitz
• CEO of SocialMedia.org
• Author of Word of Mouth Marketing
• Taught at Northwestern University
and the Wharton School of
Business
#WOMBook

3. Dave Kerpen
• CEO of Likeable Media
• Author of Likeable Social Media
• Has been featured on ABC World
News Tonight, BBC, and the New
York Times
#WOMBook

4. What Is Word of Mouth
Marketing?
1. Giving people a reason to talk about you.
2. Making it easier for that conversation to take place.
#WOMBook

5. Word of mouth beats advertising. You’re only as good
as your customers say you are.
#WOMBook

6. You never know what starts the word of mouth, so try a
lot of things.
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7. Help your talkers look great. Give them the tools to tell
your story.
#WOMBook

8. It’s not about marketing, it’s about making your best
fans feel important.
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9. Great service always starts a conversation, and new
business always follows.
#WOMBook

10. Take advantage of every opportunity to give people a
reason to talk.
#WOMBook

11. Find a multiplier: how do you start 10 conversations instead
of one?
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12. Choose To Be Good
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13. Learn to be a great word of mouth marketer and
get great bonuses!
Pre-order at wordofmouthbook.com.
Use discount code THANKSLIKEABLE.
#WOMBook