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7 Ways to Put your Best Foot Forward Online

7 ways to improve your online reputation

7 Ways to Put your Best Foot Forward Online

  1. 1. Welcome to 1st Likeable Thought Leaders Webinar! Dave Kerpen CEO, Likeable Local ! #LikeableWebinar
  2. 2. #LikeableWebinar Today’s Guest ! Patrick Ambron CEO, BrandYourself
  3. 3. 7 ways to put your best foot forward online patrick ambron | co-founder & ceo brandyourself.com #likeablewebinar
  4. 4. How you come across online is incredibly important Names are Googled Every Day HR departments Required to Google Candidates #likeablewebinar |
  5. 5. The problem: Most people are not represented well online most of you fall into 1 of 3 categories #likeablewebinar |
  6. 6. the negative
  7. 7. the irrelevant
  8. 8. the “hey that’s not me!”
  9. 9. BrandYourself Started when employers were googling our Co-founder Pete and finding… Instead of #likeablewebinar |
  10. 10. how to put your best foot forward online #likeablewebinar |
  11. 11. Build content you want people to find #likeablewebinar |
  12. 12. 1 get your domain Name yourname.com yourname.org yourname.net #likeablewebinar |
  13. 13. snagging your domain name • Costs about $10 per year • Make sure you use yourname.com or some variation with your name in it like yournameonline.com • Register it for as long as possible - 2 years or more • Even if you don’t plan on using it immediately, it keeps someone else from taking it • Where to get your domain: GoDaddy.com, hover.com #likeablewebinar |
  14. 14. fill with relevant content about you tip: Use your full name wherever you can #likeablewebinar |
  15. 15. 3 get on social networks #likeablewebinar |
  16. 16. 4 start blogging #likeablewebinar |
  17. 17. 5 post interesting content pretty good bad #likeablewebinar |
  18. 18. 6 keep it clean or private #likeablewebinar |
  19. 19. 7 make sure your content is visible a little thing called SEO #likeablewebinar
  20. 20. Seo basics on-page seo off-page sep • Architecture/structure • keyword/content • relevancy: keep it active • links • social sharing #likeablewebinar |
  21. 21. structure your site well make sure your name exists in all of these places & you’ll be off to a good start: • title of website • headline of each page • navigation tip: use wordpress all-in-one SEO pack plugin #likeablewebinar |
  22. 22. use your real name good Not so good @johnsmith @bigj151 #likeablewebinar |
  23. 23. link your content together main website/blog youtube Facebook slideshare linkedin medium google+ twitter
  24. 24. We’re here to help DIY Tool HeadStart Service concierge Service Manage your online presence yourself with our online tools We do everything: build, update & manage your websites & profiles over time We build you the websites & profiles you need then give you the plan & tools to how to manage them free / $99 per year from two payments of $399 from $399 per month #likeablewebinar |
  25. 25. Thanks! $100 off Headstart Service promo code: likeable Email: pambron@brandyourself.com phone: 315-565-1799 twitter: @patrickambron #likeablewebinar
  26. 26. THANK YOU / GRAND PRIZE ! QUESTIONS? For a free consultation on your business’ social media presence, go to LikeableDemo.com or call 212-359-4347. Dave: Dave@likeable.com Patrick: pambron@brand-yourself.com

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