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CASC EU project Presentation May 15th Web Tools

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CASC EU project Presentation May 15th Web Tools

  1. 1. CASC web communications Dave Harte Economic Development Manager Digital Birmingham [email_address] http://daveharte.com http://twitter.com/daveharte
  2. 2. Bringing together the web elements How the web is changing New ways to engage users Social Media tools for the project
  3. 7. How the web is changing <ul><li>“ all those websites created for kids are a waste – we’re all on social media networks” </li></ul><ul><li>Birmingham teenager </li></ul>
  4. 8. How the web is changing <ul><li>Cognitive surplus </li></ul><ul><li>Imagine what we could create if we watched less TV: </li></ul><ul><ul><li>Wikipedia = 100 million hours. </li></ul></ul><ul><ul><li>TV watching = 200 billion hours </li></ul></ul>
  5. 9. Cognitive Surplus <ul><li>The stuff we have left over when we’ve served life’s basic needs. </li></ul><ul><li>We’ve wasted our cognitive surplus watching television </li></ul><ul><li>Users want to produce / share / operate </li></ul>
  6. 10. <ul><li>“ Here’s what 4 year olds know - a screen that ships without a mouse ships broken” </li></ul>
  7. 11. Cognitive Surplus <ul><li>is about users rather than technology </li></ul><ul><li>is about utilising the energy of users to create new resources </li></ul><ul><li>is not something we can ‘build a website’ for. </li></ul>
  8. 12. <ul><li>“ Someone working alone, with really cheap tools, has a reasonable hope of carving out enough of the cognitive surplus, enough of the desire to participate, enough of the collective goodwill of the citizens.… </li></ul><ul><li>… .to create a resource you couldn't have imagined existing even five years ago.” (Shirky) </li></ul>
  9. 13. #uksnow <ul><li>Live mapping of snowfall using a nation of twitter users. </li></ul>
  10. 14. #uksnow <ul><li>Tweet the first half of your postcode, and rate the amount of snow that is falling out of ten </li></ul><ul><li>(0/10 for nothing, 5/10 for steady snow and 10/10 for arctic blizzard conditions) </li></ul><ul><li>#uksnow B9 0/10 </li></ul>
  11. 15. TheyWorkForYou.com <ul><li>Informing citizens about their elected officials </li></ul><ul><li>Ease of access to data </li></ul>
  12. 19. The web is changing <ul><li>No longer just about information dissemination or interactivity </li></ul><ul><li>Services based on collating user information & data </li></ul><ul><li>Services developed out of ‘official’ data </li></ul><ul><li>Social Media </li></ul>
  13. 20. Social Media <ul><li>“ all those websites created for kids are a waste – we’re all on social networks” </li></ul>
  14. 21. Using Social Media <ul><li>To facilitate project organisation </li></ul><ul><li>To connect to your target group </li></ul>
  15. 22. Project blog or social media network?
  16. 23. Example: http://www.ict-persist.eu /
  17. 24. http://eucasc.ning.com/
  18. 25. <ul><li>Pulls in content from other social media: </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Any RSS feed </li></ul></ul>
  19. 26. Connecting to audiences Research source/tables: DIUS
  20. 27. Connecting to audiences <ul><li>For young people social Media works across class / income boundaries </li></ul><ul><li>Younger you are more likely you are to use comments as main mode of engagement </li></ul><ul><li>One in four young people have blogged </li></ul>Research source/tables: DIUS
  21. 28. Connecting to audiences Research source/tables: DIUS
  22. 29. Research source/tables: DIUS
  23. 30. Connecting to audiences <ul><li>For all users going online is increasingly a social experience, not just a solitary one </li></ul><ul><li>Young people are much bigger users of multimedia content online: podcasts, music, video </li></ul><ul><li>Every day, half of younger teens use IM, a third visit YouTube and a quarter use social networking sites </li></ul>
  24. 31. Questions <ul><li>How about a project social media network to administer the project? </li></ul><ul><li>How do we rethink engagement through the web using web 2.0 and social media? </li></ul><ul><li>How do we make sure we fully understand who we’re trying to engage? </li></ul>
  25. 32. WP1: Baseline Study <ul><li>Identify models for engaging public in science </li></ul><ul><li>Birmingham to co-ordinate prospectus of initiatives in partner cities. Enable partners to select study visits. </li></ul><ul><li>Milestone: Project blog </li></ul>
  26. 33. WP2: Tools for building a scientific culture What is the role for new media to be able to develop European-wide science in society initiatives? Visits recorded on project blog (video/audio podcasts, images, text) Canvasing views on science through a multimedia website. ‘Text-based’ activity for younger people. Milestone: Project blog, multimedia website
  27. 34. WP3: Targeting hard-to-reach groups Collaboration between schoolchildren in consortium cities Delivered in an online format Milestone: website for school research
  28. 35. WP4: Changing behaviours Improving scientific awareness. Role of knowledge workers in SMEs to ‘demystify’ science for members of the public. Subpackage 1: To find the best outlet for this kind of activity…..providing more accessible information on the internet A networked approach to engaging SMEs?
  29. 36. WP6: Dissemination Milestone: final project website making use of web 2.0 technology