Click, add to cart, pay and wait. That’s so boring! If you want to build and/or run an eCommerce store, you’ll have to get more creative to stay ahead of the increasingly professional competition. It’s not enough to just have a standard little store and post a discount code on your Facebook page. During this talk we will have a look at trends that give webshops an edge over their competition, focusing primarily on how recent innovations in online payments allow new ways of online shopping. Subscriptions or recurring payments: completely normal and accepted in the States, still seem to be a relatively new “thing” in the Netherlands. How can you leverage recurring payments in your store, and why, what would be the benefits for your store? Which plugins do you need? Which payment provider can become your partner?

1. TRENDS IN
ONLINE
PAYMENTS
david@paytium.nl @davdebcom

2. david@paytium.nl @davdebcom
RECURRING
PAYMENTS

3. david@paytium.nl @davdebcom
HOW TO
MAKE YOUR
REVENUE
EXPLODE

4. What’s a
recurring
payment?
david@paytium.nl @davdebcom

5. Getting permission to
(automatically) charge a
customer on an ongoing basis.
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8. You’ll need to, ugh, brainstorm about this
Do you have products or services that could be subscription based?
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9. Works for WordPress site builders
Add a source of recurring revenue
Build
a website
Maintain
& support
Ongoing
relationship
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10. Benefits
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11. Research by MasterCard Advisors
Predictable
revenue &
better
forecasting
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12. Unique Selling Point
VS
You
Competitor
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13. Adobe did it!
0
20
40
60
80
Closing stock USD Market Cap (billions USD) Percentage ARR
2012
2014
https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/
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14. “I should get a boat”
Customer Advantages
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15. Lower risk
A higher one time payment involves a bigger
risk for the consumer. They’ll think twice.
It’s easier to convince a consumer to make a
lower recurring payment.
david@paytium.nl @davdebcom

16. - get groceries
- walk the dog
- make that payment!
- buy that new widget!
- charge the Tesla
Convenience
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17. Can we get
it done?
Easy for the merchant
Technically possible and cost effective
Easy for the customer
A simple, digital, way to grant permission
david@paytium.nl @davdebcom

18. iDEAL workflow
Customers choose iDEAL (or
credit card) as payment method
The first payment with iDEAL
confirms the bank details (IBAN
account number and name)
You can now process periodic
payments with SEPA Direct
Debit
1
2
3
€
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19. Loophole
A “wet” signature is enough,
for now…
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20. Bla bla bla,
but HOW!?
Payment provider
eCommerce software
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21. Payment providers
€
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22. Mollie:
27.000 reasons
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23. Mollie:
- Fast sign-up
- Low costs
- Integrations
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24. Mollie requirements
Company
3 months old
Transactions
6 months
Get started!
Maximum
€250
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25. WordPress? WooCommerce?
WordPress plugin
You need a WordPress plugin that
manages subscriptions.
Payment plugin
A payment plugin to connect site
to payment provider.
Payment provider
A great payment provider with
recurring payments support.
david@paytium.nl @davdebcom

26. WooCommerce Subscriptions
Let customers subscribe to
your products or services
and pay periodically.
Mollie Payments for
WooCommerce: coming
soon.
david@paytium.nl @davdebcom

27. Paytium
Easy iDEAL buttons
and payment forms
for your WordPress
site.
david@paytium.nl @davdebcom

28. So, what’s
holding you
back?
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29. entrepreneur • developer • speaker
David de Boer
Simple iDEAL payments?
paytium.nl
Questions or WP development?
david@paytium.nl @davdebcom