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[2015체인지온] 비영리 단체에게 혁신은 어떻게 오는가 - 정재승

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비영리 단체에게도 혁신은 필요합니다. 자본주의와 신자유주의가 판치는 정글에서 비영리단체는 어떻게 혁신을 이루고 더 나은 세상을 만들어낼까요? 이번 컨퍼런스에서는 신경과학적인 관점에서 인간에 대한 이해를 바탕으로 비영리 단체에게 필요한 창의성, 자발적 동기, 열린 혁신을 강조하며, 그들이 어떻게 혁신을 이룰 수 있을지에 대해 함께 고민해 보고자 합니다.

*발표자: 정재승(KAIST 바이오및뇌공학과 교수)

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[2015체인지온] 비영리 단체에게 혁신은 어떻게 오는가 - 정재승

  1. 1. 혁신의 탄생: 비영리 단체에게 혁신은 어떻게 오는가? KAIST 바이오및뇌공학과 정재승
  2. 2. MIT-designed "Musical Bench" that composes music from people's "galvanic skin response.”
  3. 3. 비영리 단체는 혁신을 어떻게 이루는가?
  4. 4. I. From Reward-oriented to Motivation-oriented
  5. 5. Tom Sawyer effect
  6. 6. II. From Outcome-oriented to Procedure-oriented Motivation to get started is important, and motivation to sustain is more important!
  7. 7. 평범한 사람들도 서로를 자극하고 아이디어를 나누면 천재적인 혁신을 이룰 수 있다. More is different! (1+1= 2 가 아니다.) III. Open Innovation: From closed to open
  8. 8. IV. From organization to networks
  9. 9. V. From sacrifice to creative ideas
  10. 10. VI. From Uniformity to Diversity
  11. 11. • Graphical display of studies reviewed: Blue, lower brain integrity measures associated with higher creativity measures; Red, higher brain integrity measures associated with higher creativity measures; (A) left lateral hemisphere; (B) left medial hemisphere; (C) right lateral hemisphere; (D) right medial hemisphere.
  12. 12. • When the brain is improvising, the large section responsible for monitoring one’s performance shuts down, as indicated by the large blue region in the image on bottom row, second from right. Conversely, a much smaller, centrally located region at the foremost part of the brain increases in activity, which is indicated by the two yellow spots at the top of the image on the top row, second from right. This part of the brain is involved in self-initiated thoughts and behaviors. (Allen R. Braun et al., the Johns Hopkins University School of Medicine and faculty member at the university’s Peabody Conservatory of Music.)
  13. 13. VII. From labor/time to technology
  14. 14. ANAR (Aid to Children and Adolescents at Risk) Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults.
  15. 15. VIII. From micromanagement to empowerment 행복/만족감, 몰입의 핵심은 자율권/선택권, 자기통제권
  16. 16. Insula (뇌섬, 형평성을 측정하는 뇌영역): 창의성 증진을 위한 ‘자발적 참여’를 유도하는 제도를 악용하는 사례를 용납 못 한다.
  17. 17. Exploration and Exploitation
  18. 18. Exploitation (지식 활용): 빠르고 효율적이며 예측가능한 수준의 결과를 제공한다 . exploration (해답 탐색): 실패의 가능성이 있으나 혁신이 가능하다.
  19. 19. 혁신은 계획되지 않는다. 나중에 설명될 뿐이다.

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