Enviar pesquisa
Carregar
OMX Media Attribution
•
1 gostou
•
335 visualizações
Datalicious
Seguir
The presentation illustrates and describes media attribution across channels.
Leia menos
Leia mais
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 32
Baixar agora
Baixar para ler offline
Recomendados
OMX: Media Attribution
OMX: Media Attribution
Datalicious
ADMA Media Attribution
ADMA Media Attribution
Datalicious
FSO Media Attribution
FSO Media Attribution
Datalicious
FSO: Media Attribution
FSO: Media Attribution
Datalicious
ANZ Marketing Analytics Session 2
ANZ Marketing Analytics Session 2
Datalicious
ANZ Marketing Analytics Session 3
ANZ Marketing Analytics Session 3
Datalicious
eMetrics SMX Media Attribution
eMetrics SMX Media Attribution
Datalicious
Datalicious Media Attribution
Datalicious Media Attribution
Datalicious
Recomendados
OMX: Media Attribution
OMX: Media Attribution
Datalicious
ADMA Media Attribution
ADMA Media Attribution
Datalicious
FSO Media Attribution
FSO Media Attribution
Datalicious
FSO: Media Attribution
FSO: Media Attribution
Datalicious
ANZ Marketing Analytics Session 2
ANZ Marketing Analytics Session 2
Datalicious
ANZ Marketing Analytics Session 3
ANZ Marketing Analytics Session 3
Datalicious
eMetrics SMX Media Attribution
eMetrics SMX Media Attribution
Datalicious
Datalicious Media Attribution
Datalicious Media Attribution
Datalicious
Content King Media Attribution
Content King Media Attribution
Datalicious
ANZ Marketing Analytics
ANZ Marketing Analytics
Datalicious
ExactTarget Media Attribution
ExactTarget Media Attribution
Datalicious
Datalicious Media Attribution Options
Datalicious Media Attribution Options
Datalicious
Media Attribution Platform Options
Media Attribution Platform Options
Datalicious
The Media Data Infusion
The Media Data Infusion
Datalicious
First Click Media Attribution
First Click Media Attribution
Datalicious
Ad Tech Singapore Media Attribution
Ad Tech Singapore Media Attribution
Datalicious
Group M Analytics (Part 2)
Group M Analytics (Part 2)
Datalicious
Why Data is Sexy
Why Data is Sexy
Datalicious
ClearSaleing Media Attribution
ClearSaleing Media Attribution
Datalicious
Let’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User Day
Polle de Maagt
Analyze to Optimize (Part 2)
Analyze to Optimize (Part 2)
Datalicious
Tom jenen
Tom jenen
Saatchi & Saatchi
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
DMA Email Marketing Council
Google Analytics
Google Analytics
Datalicious
How To Destroy Your Email Program
How To Destroy Your Email Program
WhatCounts, Inc.
Analyze to Optimize - ADMA Digital Certificate
Analyze to Optimize - ADMA Digital Certificate
Datalicious
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Ben Padley
In what ways does your media product use
In what ways does your media product use
hurtwoodhousemedia5
Hur Man Skriver För Google
Hur Man Skriver För Google
Attractionslides
Mais conteúdo relacionado
Mais procurados
Content King Media Attribution
Content King Media Attribution
Datalicious
ANZ Marketing Analytics
ANZ Marketing Analytics
Datalicious
ExactTarget Media Attribution
ExactTarget Media Attribution
Datalicious
Datalicious Media Attribution Options
Datalicious Media Attribution Options
Datalicious
Media Attribution Platform Options
Media Attribution Platform Options
Datalicious
The Media Data Infusion
The Media Data Infusion
Datalicious
First Click Media Attribution
First Click Media Attribution
Datalicious
Ad Tech Singapore Media Attribution
Ad Tech Singapore Media Attribution
Datalicious
Group M Analytics (Part 2)
Group M Analytics (Part 2)
Datalicious
Why Data is Sexy
Why Data is Sexy
Datalicious
ClearSaleing Media Attribution
ClearSaleing Media Attribution
Datalicious
Let’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User Day
Polle de Maagt
Analyze to Optimize (Part 2)
Analyze to Optimize (Part 2)
Datalicious
Tom jenen
Tom jenen
Saatchi & Saatchi
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
DMA Email Marketing Council
Google Analytics
Google Analytics
Datalicious
How To Destroy Your Email Program
How To Destroy Your Email Program
WhatCounts, Inc.
Analyze to Optimize - ADMA Digital Certificate
Analyze to Optimize - ADMA Digital Certificate
Datalicious
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Ben Padley
Mais procurados
(20)
Content King Media Attribution
Content King Media Attribution
ANZ Marketing Analytics
ANZ Marketing Analytics
ExactTarget Media Attribution
ExactTarget Media Attribution
Datalicious Media Attribution Options
Datalicious Media Attribution Options
Media Attribution Platform Options
Media Attribution Platform Options
The Media Data Infusion
The Media Data Infusion
First Click Media Attribution
First Click Media Attribution
Ad Tech Singapore Media Attribution
Ad Tech Singapore Media Attribution
Group M Analytics (Part 2)
Group M Analytics (Part 2)
Why Data is Sexy
Why Data is Sexy
ClearSaleing Media Attribution
ClearSaleing Media Attribution
Let’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User Day
Analyze to Optimize (Part 2)
Analyze to Optimize (Part 2)
Tom jenen
Tom jenen
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Google Analytics
Google Analytics
How To Destroy Your Email Program
How To Destroy Your Email Program
Analyze to Optimize - ADMA Digital Certificate
Analyze to Optimize - ADMA Digital Certificate
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks - 5 best practices for every Mobile Strategy
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Destaque
In what ways does your media product use
In what ways does your media product use
hurtwoodhousemedia5
Hur Man Skriver För Google
Hur Man Skriver För Google
Attractionslides
The Brick Wall
The Brick Wall
ACON
Who would be the audience for your media product?
Who would be the audience for your media product?
hurtwoodhousemedia5
Preschool: I Felt A Raindrop On My Shoulder
Preschool: I Felt A Raindrop On My Shoulder
Deborah Stewart
Fall Town Hall Meeting 09 10
Fall Town Hall Meeting 09 10
Michelle Herring
Evaluation Task 1
Evaluation Task 1
hurtwoodhousemedia5
Ethical hacking udem
Ethical hacking udem
Udem
Preschool: The Leaves On The Trees
Preschool: The Leaves On The Trees
Deborah Stewart
Destaque
(9)
In what ways does your media product use
In what ways does your media product use
Hur Man Skriver För Google
Hur Man Skriver För Google
The Brick Wall
The Brick Wall
Who would be the audience for your media product?
Who would be the audience for your media product?
Preschool: I Felt A Raindrop On My Shoulder
Preschool: I Felt A Raindrop On My Shoulder
Fall Town Hall Meeting 09 10
Fall Town Hall Meeting 09 10
Evaluation Task 1
Evaluation Task 1
Ethical hacking udem
Ethical hacking udem
Preschool: The Leaves On The Trees
Preschool: The Leaves On The Trees
Semelhante a OMX Media Attribution
GoogleThink Automotive Media Attribution
GoogleThink Automotive Media Attribution
Datalicious
Evolution Media Campaign Measurement
Evolution Media Campaign Measurement
Datalicious
SuoerIQ Analytics
SuoerIQ Analytics
Datalicious
Ad Tech Media Attribution
Ad Tech Media Attribution
Datalicious
ADMA Multi-Channel Marketing
ADMA Multi-Channel Marketing
Datalicious
Ad Tech Channel Attribution
Ad Tech Channel Attribution
Datalicious
ADMA Digital Certificate: Why Data Is Sexy
ADMA Digital Certificate: Why Data Is Sexy
Datalicious
ADMA Data and Analytics Council
ADMA Data and Analytics Council
Datalicious
Sora Web Analytics Getting Buy In Oct132009 V Final
Sora Web Analytics Getting Buy In Oct132009 V Final
Max Tremblay
Omniture Search Center
Omniture Search Center
Datalicious
Testing for Success
Testing for Success
Datalicious
Google Think Automotive Media Attribution
Google Think Automotive Media Attribution
Christian Bartens
BootCamp Landing Page Optimization
BootCamp Landing Page Optimization
Datalicious
Metrics - Hands On
Metrics - Hands On
Thanos Polychronakis
Westfield Shopper Data
Westfield Shopper Data
Datalicious
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...
Scott Gunther
CQIB CGU eBusiness Presentation - Your Customers are Digital, So Why isn't Yo...
CQIB CGU eBusiness Presentation - Your Customers are Digital, So Why isn't Yo...
Scott Gunther
Semelhante a OMX Media Attribution
(17)
GoogleThink Automotive Media Attribution
GoogleThink Automotive Media Attribution
Evolution Media Campaign Measurement
Evolution Media Campaign Measurement
SuoerIQ Analytics
SuoerIQ Analytics
Ad Tech Media Attribution
Ad Tech Media Attribution
ADMA Multi-Channel Marketing
ADMA Multi-Channel Marketing
Ad Tech Channel Attribution
Ad Tech Channel Attribution
ADMA Digital Certificate: Why Data Is Sexy
ADMA Digital Certificate: Why Data Is Sexy
ADMA Data and Analytics Council
ADMA Data and Analytics Council
Sora Web Analytics Getting Buy In Oct132009 V Final
Sora Web Analytics Getting Buy In Oct132009 V Final
Omniture Search Center
Omniture Search Center
Testing for Success
Testing for Success
Google Think Automotive Media Attribution
Google Think Automotive Media Attribution
BootCamp Landing Page Optimization
BootCamp Landing Page Optimization
Metrics - Hands On
Metrics - Hands On
Westfield Shopper Data
Westfield Shopper Data
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...
CQIB CGU eBusiness Presentation - Your Customers are Digital, So Why isn't Yo...
CQIB CGU eBusiness Presentation - Your Customers are Digital, So Why isn't Yo...
Mais de Datalicious
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Datalicious
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious
Datalicious service overview
Datalicious service overview
Datalicious
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Datalicious
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Datalicious
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Datalicious
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Datalicious
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
Datalicious
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
Datalicious
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
Datalicious
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Datalicious
Multi-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Datalicious
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Datalicious
Data, Privacy & Ethics
Data, Privacy & Ethics
Datalicious
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Datalicious
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
Datalicious
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Datalicious
Mais de Datalicious
(20)
Path to Purchase Attribution for the Automotive Sector
Path to Purchase Attribution for the Automotive Sector
Festival of Marketing Datalicious OptimaHub Media Attribution
Festival of Marketing Datalicious OptimaHub Media Attribution
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...
Datalicious service overview
Datalicious service overview
Attribution success in a cross-device world | SMX Sydney 2015
Attribution success in a cross-device world | SMX Sydney 2015
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...
Presenting Data Visualizations to Clients
Presenting Data Visualizations to Clients
Festival of Change Advanced Marketing Analytics
Festival of Change Advanced Marketing Analytics
SuperTag Presentation Deck 2014
SuperTag Presentation Deck 2014
OptimaHub MediaAttribution Presentation Deck
OptimaHub MediaAttribution Presentation Deck
OptimaHub SingleView Presentation Deck
OptimaHub SingleView Presentation Deck
Multi-channel Analytics by Datalicious
Multi-channel Analytics by Datalicious
Smart Tag Management and Data Drive Online Marketing
Smart Tag Management and Data Drive Online Marketing
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
Data, Privacy & Ethics
Data, Privacy & Ethics
SuperTag - the Smart Solution for Tag Management - v17 website
SuperTag - the Smart Solution for Tag Management - v17 website
Analytics pays back $10.66 for every dollar spent
Analytics pays back $10.66 for every dollar spent
201306 aimia big data beyond the hype v1
201306 aimia big data beyond the hype v1
Último
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
LoriGlavin3
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
Nicole Novielli
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
LoriGlavin3
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
LoriGlavin3
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
HarshalMandlekar2
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Addepto
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
MounikaPolabathina
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
ScyllaDB
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Commit University
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
2toLead Limited
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
LoriGlavin3
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
gvaughan
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Fwdays
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Alan Dix
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Zilliz
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Alex Barbosa Coqueiro
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
DianaGray10
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
LoriGlavin3
Último
(20)
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
How to write a Business Continuity Plan
How to write a Business Continuity Plan
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
OMX Media Attribution
1.
> Media a(ribu,on
< When measuring the last click is just not good enough
2.
> Short but
sharp history § Datalicious was founded in late 2007 § Strong Omniture web analy>cs history § 1 of 4 preferred Omniture partners globally § Now 360 data agency with specialist team § Combina>on of analysts and developers § Carefully selected best of breed partners § Driving industry best prac>ce (ADMA) § Turning data into ac>onable insights § Execu>ng smart data driven campaigns November 2011 © Datalicious Pty Ltd 2
3.
> Smart data
driven marke,ng “Using data to widen the funnel” Media A(ribu,on & Modeling Op,mise channel mix, predict sales Targeted Direct Marke,ng Increase relevance, reduce churn Tes,ng & Op,misa,on Remove barriers, drive sales Boos,ng ROI November 2011 © Datalicious Pty Ltd 3
4.
> Clients across
all industries November 2011 © Datalicious Pty Ltd 4
5.
> The ideal
marke,ng dashboard Channel Investment ROMI Return Brand equity ($100) n/a $40 Baseline Offline $7 77% $30 TV, print, outdoor, etc Direct $1 90% $10 Direct mail, email, etc Online $2 90% $20 Search, display, social, etc November 2011 © Datalicious Pty Ltd 5
6.
> Campaign flows
are complex = Paid media Organic PR, WOM, search events, etc = Viral elements = Sales channels YouTube, Home pages, Paid TV, print, blog, etc portals, etc search radio, etc Direct mail, Landing pages, Display ads, email, etc offers, etc affiliates, etc CRM Facebook program Twi(er, etc POS kiosks, Call center, loyalty cards, etc retail stores, etc November 2011 © Datalicious Pty Ltd 6
7.
> Media channels
feed each other TV/Print audience Banner Search audience audience November 2011 © Datalicious Pty Ltd 7
8.
> Indirect display
impact November 2011 © Datalicious Pty Ltd 8
9.
> Success a(ribu,on
models Banner Paid Organic Success Last channel Search Ad Search $100 $100 gets all credit Banner Paid Email Success First channel Ad $100 Search Blast $100 gets all credit Paid Banner Affiliate Success All channels get Search Ad Referral $100 $100 $100 $100 equal credit Print Social Paid Success All channels get Ad Media Search $33 $33 $33 $100 par,al credit November 2011 © Datalicious Pty Ltd 9
10.
> First and
last click a(ribu,on Chart shows percentage of channel touch points that lead Paid/Organic Search to a conversion. Neither first Emails/Shopping Engines nor last-‐click measurement would provide true picture November 2011 © Datalicious Pty Ltd 10
11.
> Track full
path to purchase Introducer Influencer Influencer Closer $ Paid Display Direct Organic Online search ad clicks visits search sales Display Organic Affiliate Social Offline ad views search clicks referrals sales TV/print Organic Website CRM, Life,me responses search events DM/eDMs profit November 2011 © Datalicious Pty Ltd 11
12.
> Search call
to ac,on for offline November 2011 © Datalicious Pty Ltd 12
13.
14.
> Offline sales
driven by online Adver,sing Phone Credit check, campaign order fulfilment Retail Confirma,on order email Website Online Online order Virtual order research order confirma,on confirma,on Cookie November 2011 © Datalicious Pty Ltd 14
15.
> Event ROI
extrapola,on Product Applica,on Applica,on Offline Campaign view start complete conversion @ @ Campaign $10 $30 $60 $100 Campaign $10 $30 $100 Campaign $10 $100 November 2011 © Datalicious Pty Ltd 15
16.
> Single source
of truth repor,ng Insights Repor,ng November 2011 © Datalicious Pty Ltd 16
17.
> Where to
collect the data Ad Server Web Analy,cs Banner impressions Referral visits Banner clicks Social media visits + Organic search visits Paid search clicks Paid search visits Email visits, etc Lacking organic visits Lacking ad impressions More granular & complex Less granular & complex November 2011 © Datalicious Pty Ltd 17
18.
> Raw a(ribu,on
data Web Analy,cs AFFILIATE > SEO > $$$ SEM > SOCIAL > EMAIL > DIRECT > $$$ Ad Server 01/01/2011 12:00 AD IMPRESSION 01/01/2011 12:05 SEO 07/01/2011 17:00 EMAIL 08/01/2011 15:00 $$$ November 2011 © Datalicious Pty Ltd 18
19.
> Combine purchase
paths Mobile Home Work Tablet Media Etc November 2011 © Datalicious Pty Ltd 19
20.
> Op,mise media
to profit Media ClearSaleing CRM (costs) (ROMI) (profit) Centralised plaeorm to combine media costs and life>me customer value to provide accurate ROMI repor>ng November 2011 © Datalicious Pty Ltd 20
21.
> Understanding channel
mix November 2011 © Datalicious Pty Ltd 21
22.
23.
> Website entry
survey De-‐duped Campaign Report Greatest Influencer on Branded Search / STS } % of Channel % of Influence Channel Conversions Word of Mouth 32% Straight to Site 27% Blogging & Social SEO Branded 15% Media 24% SEM Branded 9% Newspaper 7% Adver>sing 9% SEO Generic 14% Display Adver>sing 14% SEM Generic 7% Email Marke>ng 7% Display Adver>sing Affiliate Marke>ng 9% Retail Promo>ons 14% Conversions akributed to search terms Referrals 5% that contain brand keywords and direct 7% website visits are most likely not the Email Marke>ng origina>ng channel that generated the awareness and as such conversion credits should be re-‐allocated. November 2011 © Datalicious Pty Ltd 23
24.
> Adjus,ng for
offline impact -‐5 -‐15 -‐10 +5 +15 +10 November 2011 © Datalicious Pty Ltd 24
25.
> Custom a(ribu,on
models Introducer Influencer Influencer Closer $ Even 25% 25% 25% 25% A(rib. Exclusion 33% 33% 33% 0% A(rib. ? ? ? ? Custom A(rib. November 2011 © Datalicious Pty Ltd 25
26.
27.
> ClearSaleing media
a(ribu,on November 2011 © Datalicious Pty Ltd 27
28.
November 2011
© Datalicious Pty Ltd 28
29.
> Prerequisite: Container
tag Easily implement and update Conversion any tag on any websites without Tracking or limited IT involvement Any Conversion JavaScript De-‐duping De-‐duplicate conversions for CPA deals and align repor>ng Datalicious figures across plaeorms Web Media Analy,cs SuperTag A(ribu,on or similar Collect accurate mul>-‐channel media akribu>on data to provide advanced insights Live Behavioral Chat Targe,ng A/B Tes,ng Enable advanced features such Heat Maps as targe>ng, tes>ng and chat to op>mise user experience November 2011 © Datalicious Pty Ltd 29
30.
SuperTag: Central tag
management plamorm November 2011 © Datalicious Pty Ltd 30
31.
Contact me
cbartens@datalicious.com Learn more blog.datalicious.com Follow me twi(er.com/datalicious November 2011 © Datalicious Pty Ltd 31
32.
Data > Insights
> Ac,on November 2011 © Datalicious Pty Ltd 32
Baixar agora