Strategic Internet Marketing Teams for Start-Ups Search engine optimization (SEO) Social Media Marketing Website design/re-design

1. Internet Marketing
for Start-Ups
Search-Optimization.com
Social Media Marketing
Search Engine Optimization
Segmented Email
•Highest ROI
•Increased Web Visitors
•Brand Recognition
•Increased Company Valuation
Get your start-up started fast.Get your start-up started fast.

2. Internet Marketing
Strategic Internet Marketing Teams for Start-Ups
•Search engine optimization (SEO)
•Social Media Marketing
•Website design/re-design
•Keyword research
•Website usability analysis
•Web analytics
•Pay-Per-Click (PPC) management
•Segmented Email marketing
•APP Promotion
•Banner advertising
Get More Qualified Visitors to Your Website - Cost EffectivelyGet More Qualified Visitors to Your Website - Cost Effectively

3. Internet Marketing
Full Time Dedicated Search Optimization Team
600 Hours per month for Angel Investors, start-ups, incubators
and accelerators that desire explosive growth.
Share the team or focus on one company.
• 1 Full time SEO Professional
• 1 Full time Web Designer proficient in HTML, Flash,
Dreamweaver, Photoshop, and XHTM or PHP Development
• 1 Full time Content Writer
• Editor and Proof reader – Insures quality content
• Project Management – Keeps everything on target
• Senior Level SEO Strategy – The right direction
• Seasoned email expert knowledgeable in segmented behavior
triggered email.

4. Online Marketing Proposal
Benefits from the service of a dedicated
Internet marketing team.
Create rapid market growth
Large, multifaceted online campaigns
Highest ROI using an online presence
Aggressive online marketing
Start-ups wanting rapid market value increase
What are New Customers worth to your valuation?What are New Customers worth to your valuation?

5. Strategy
Strategy First
•Set Goals: Define goals and establish metrics for success.
•More qualified website visitors.
•More leads per visitor.
•More sales per lead.
•Tracking: Determine tracking parameters and metrics. Analyze
analytics and interpret findings. Make recommendations.
These steps are crucial for any marketing expenditures.These steps are crucial for any marketing expenditures.

6. Analysis
Keyword Market Research and
Analysis – Review existing and brainstorm new
keywords, phrases, and synonyms,
assessing key-phrase popularity, and identifying
related or specific words.
•Keyword Market Research and Analysis (KMR): Research and
find the most popular, targeted and highly convertible search terms.
Identify the number of searches made on the Internet for the
keyword/keyword phrases

7. Analysis
•Google Penalty Review: Determine your website’s potential
unnatural links and other Google penalties.
•Link Popularity Report (LPR): Identify who's linking to your
website and calculate how many major search-engine links are
currently pointing to it.
•Competitive Website Analysis (CWA): Uncovers details of your
top competitors' ranking strategies and the actions you can take to
offset them and gain an advantage.
•Schema Markup Review: Determine opportunities for using
schema markup to improve long tail search results.

8. Analysis
•Web Site User Interface Design: Determine web site usability
and make recommendations.
•Mobile Website Design: Evaluate website design on various
mobile devices.
•Public Relations Optimization: Identify public relations
optimization opportunities.
•Social Media Marketing Analysis: Evaluate social media
marketing channels.
•Analytics & Tracking Review: Review existing analytics and
tracking and make recommendations to improve.

9. SEO
The new Search Engine Optimization
•At the end of last year Google announced major
changes in ranking factors that incorporate
semantic search.
•Schema Markup is now generating significant
results.
•Social media, especially G+, correlates to high
search results.
•It is time to re-do existing SEO.

10. SEO
Create
•Informational pages
•Optimize pages for keywords and phrases
•Write and code compelling “call to action”
keyword rich Meta tag descriptions
•Create unique Title and Description Meta tags for
each page

11. SEO
•Name web pages and images using proper
search engine optimization protocol
•Set up analytics if needed and analyze web traffic
•Develop a strategy for development of keyword-
rich texts used in Public Relations
•Develop and optimize web pages through
appropriate keyword placement implementation

12. SEO
•Post in Forums and Blogs
•Optimize content for white papers and press
releases
•Populate all alt tags, heading <H> tags, anchor
text title tags and comment tags
•Create and submit site map

13. SEO
•Develop Semantic Search Strategy
•Implement Schema tags
•Develop social media SEO strategy
•Geo Tag
•Ongoing Link Popularity development

14. Social Media Marketing
Marketing goes way beyond the Website
•Social media marketing now generates more traffic
than Google!
•Create social media campaigns that will generate
targeted, engaged visitors to your site and business.
•65% of buyers use social media in their research &
vendor selection according to Genius.com.
Social Media is no longer an option. It is a requirement.Social Media is no longer an option. It is a requirement.

15. Social Media Marketing
Assess the company’s social fitness by asking
yourself these questions:
•Evaluate existing social media.
•What are the social media goals?
•Why use social media, and how important is it to
business?
Social Media correlates directly to search engine results.Social Media correlates directly to search engine results.

16. Social Media Marketing
Social Media Goals
•Create an editorial calendar.
•Determine subjects to talk about.
•Educate company team members on social media.
•Create content to share.

17. Social Media Marketing
•Improve customer engagement.
•Create a better customer experience.
• Increase thought leadership.
•Post on social media sites.

18. Social Media Marketing
Metrics to Watch
•The number of fans, G+s and shares.
• How much traffic social media drives to the
website.
•Social mentions across platforms.
•The partner’s Klout scores.
.
Determine the measurements of success.Determine the measurements of success.

19. Segmented Email
Segmented emails get 50% more clicks.
MarketingSherpa
A 28% lower unsubscribe Rate.
A 24% increase in sales leads and revenue.
Lyris Inc.
Email keeps the conversation going.Email keeps the conversation going.

20. Behavior Triggered Email
Triggered behavioral emails are a way to instantly
increase revenues.
A triggered email is one that is generated based on
a change or event in customer behavior or profile
thus enabling messages that are relevant, timely
and personalized.
They are a way to have a more meaningful personal
engagement.
Email keeps the conversation going.Email keeps the conversation going.

21. Behavior Triggered Email
Email keeps the conversation going.Email keeps the conversation going.

22. Email Lead Nurturing
Behavioral triggers include free consultations, event
sign ups, video viewing and email sign up.
More personal triggers include birthdays, holidays
and interests.
Lead Nurturing emails get 4-10 times the results.
Silver Pop – DemandGen Report
Lead nurturing increases revenue and optimizes resources.Lead nurturing increases revenue and optimizes resources.

23. Lead Nurturing
Only 25% of leads are legitimate and should go to
sales.
Source: Gleanster Research
Nurtured leads have 9% higher average deal size
and 23% shorter sales cycle.
Market2Lead
Lead nurturing increases revenue and optimizes resources.Lead nurturing increases revenue and optimizes resources.

24. Video Marketing
News Style Video Production
Video promotion is over 6 times more effective than print and
online - b2bmarketing
Video promotion is over 6 times more effective than print and
online - b2bmarketing

25. Video Marketing
•Watching online videos is now a mainstream activity. 78% of
people watch at least once a week and 55% watch everyday,
•80% of Internet users recall watching a video ad on a website
they visited in the past 30 days; 46% took some action after
viewing the ad (Online Publishers Association)
•Video search results have a 41% better click through rate than its
text counterpart
•90% of online shoppers found video helpful in making purchase
decisions (Video Brewery)
Video STATS for 2013.Video STATS for 2013.

26. Video Marketing
•Forbes indicates, 65% of senior executives have visited a
company’s website after watching a video
•A study by Comscore found that professionally produced video
optimized for eCommerce outperforms user-generated video
(UGC video) by 30%, delivering a 24.7% lift as compared with an
18.7% lift for the UGC video.
•4 in 10 shoppers visited a store online or in-person as a direct
result of watching a video (ReelSEO)
•Online video accounts for 50% of all mobile traffic and up to 69%
of traffic on certain networks (Bytemobile Mobile Analytics
Reports)
Search-Optimization.com – Twenty years of online video.Search-Optimization.com – Twenty years of online video.

27. Social Media
Photography Marketing

28. Contact
Gerry Grant (760) 893-6422
gerryh2h@gmail.com
Call us. We are ready when you are.Call us. We are ready when you are.