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Being Social - the Future of PR by Daryl Willcox

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Daryl Willcox
Daryl Willcox

Presentation for PR and marketing degree students on the imortance of digital and social media and how PR should play a central role

Negócios
1 de 20
Being Social the Future of PR Daryl Willcox Chairman Daryl Willcox Publishing
Please Tweet! Use this hashtag: #smprguestlec
 
Important?
More important?
Even more important?
Why digital? ,[object Object],[object Object],[object Object],[object Object]
Trad media is slipping
What is happening to media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to think about
Social media
Social media
Q. Who 'owns' social media? PR? Marketing? IT?
A. Nobody and everybody
Your PR career ,[object Object],[object Object]
Twitter fun (this is where we use social media live to bring expertise into this presentation)
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for your time See you on Twitter @darylwillcox This presentation can be found at: www.slideshare.net/darylwillcox

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