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A guide to the terms and definitions of the Value Pricing Output Model

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www.trinityp3.com

A agency fee model based on paying a price for the value of the output requires clear definitions of those outputs.

The industry has language and definitions for outputs that can vary by advertiser and agency.

Disagreement or misalignment on the definitions of these outputs leads to confusion and misunderstanding.

Therefore we provide definitions and a descriptive framework to minimise confusion and disagreements.

The output pricing model framework
There are three categories of work being:
1. Origination (New Idea and Executions)
2. Extension or Refresh (Existing Idea and New Executions)
3. Adaptation (Complex and Simple)

There are four stages of work outputs being:
1. Strategy
2. Idea or Concept
3. Executions
4. Deliverables

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A guide to the terms and definitions of the Value Pricing Output Model

  1. 1. marketing management consultants A guide to the terms and definitions of the Value Pricing Output Model Prepared by TrinityP3 Copyright © 2018
  2. 2. marketing management consultants Agreeing the language of the outputs •  A model based on paying a price for the value of the output requires clear definitions of those outputs. •  The industry has language and definitions for outputs that can vary by advertiser and agency. •  Disagreement or misalignment on the definitions of these outputs leads to confusion and misunderstanding. •  Therefore we provide definitions and a descriptive framework to minimise confusion and disagreements.
  3. 3. marketing management consultants The output pricing model framework •  There are three categories of work being: •  Origination (New Idea and Executions) •  Extension or Refresh (Existing Idea and New Executions) •  Adaptation (Complex and Simple) •  There are four stages of work outputs being: •  Strategy •  Idea or Concept •  Executions •  Deliverables
  4. 4. marketing management consultants
  5. 5. marketing management consultants
  6. 6. marketing management consultants
  7. 7. marketing management consultants
  8. 8. marketing management consultants
  9. 9. marketing management consultants
  10. 10. marketing management consultants
  11. 11. marketing management consultants
  12. 12. marketing management consultants
  13. 13. marketing management consultants
  14. 14. marketing management consultants For more information contact: TrinityP3 New York + 1 (646) 666-7142 Sydney +61 (2) 9964 9900 Singapore +65 6631 2861 London +44 (203) 790 9229 people@trinityp3.com www.trinityp3.com Trinityp3.com/blog/ @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants

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