Presentation to the Los Angeles County Museum of Art (LACMA) Education Department on the research basis and development process for a new learning platform from the Smithsonian. Presented April 1, 2015.
2. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
3. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
19. Smithsonian (in 2014)
19 Museums and Galleries & National Zoo
137.7M Museums Objects & Specimens
1.9M Library Volumes
136,194 Cubic feet of archival material
20. Smithsonian (in 2014)
19 Museums and Galleries & National Zoo
137.7M Museums Objects & Specimens
1.9M Library Volumes
136,194 Cubic feet of archival material
6,373 Employees
721 Research Fellows
9,817 Volunteers
21.
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29. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
32. 1995
23.6 million physical visits to museums
72,942 digital visits
2014
26.7 million physical visits to museums
99 million digital visits
33. 1995
23.6 million physical visits to museums
72,942 digital visits
2014
26.7 million physical visits to museums
99 million digital visits
Physical: 26,700,000-23,600,000 /
23,600,000 X 100 = 13.16% increase
Digital: 99,000,000-72,942 / 72,942 X 100
= 135,624.27% increase
34. 1995
23.6 million physical visits to museums
72,942 digital visits
2014
26.7 million physical visits to museums
99 million digital visits
Physical: 26,700,000-23,600,000 /
23,600,000 X 100 = 13.16% increase
Digital: 99,000,000-72,942 / 72,942 X 100
= 135,624.27% increase
35. Pew Research Teachers Survey Report
February 2013
92%: Internet has “major impact” on their ability to
access content, resources, and materials for their
teaching
90%: use search engines to find info
84%: use Internet weekly to find content that will
engage students
80%: use Internet weekly to help them create
lessons
36.
37.
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40.
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45.
46. Image: Haxorjoe at en.wikipedia, http://commons.wikimedia.org/wiki/File:Nokia1100_new.jpg, used under a Creative Commons Attribution-Share Alike 3.0 Unported, 2.5 Generic,
2.0 Generic and 1.0 Generic license.
47. The Problem
Fragmented Brand
Outdated Platform
Lack of Detailed Data
Who is using our resources?
Why are they using them?
How are they using them?
Where are they using them?
How would they prefer to access them?
In what format would they prefer them?
Are they using them as designed?
Are students learning from them…?
48. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
49. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
50.
51.
52. Remedial Evaluation of the Materials
Distributed at the Smithsonian
Institution’s Annual Teachers’ Night
(2010)
Literature review and evaluation to produce
generalizable guidelines for the design and
development of museum-based lesson plans and
investigated classroom educator methodologies for
incorporating museum-based lessons into
classrooms.
53. Methodology
Phase One
Extensive literature review
Phase Two
Analysis of comments on specific
Smithsonian lesson plans
Phase Three
Focus groups and in-depth interviews
with classroom educators
54. Results: Literature Review
Usability and navigability of websites are important.
Common usability problems for visitors (including
classroom educators) who are non-museum
professionals when using museum websites:
• Frustration with overloading of content
• Distracting graphical user interfaces
• Browsing not conducive to understanding specific
topics
• Difficulties with certain terminology
• Disconnect of museum websites to the physical
museums
55. Results: Literature Review
Key requirements classroom educators need for
museum material to be incorporated into their
teaching:
• Aligned to curriculum standards
• Updated
• Interdisciplinary
• Related to big concepts
• Educational
• Not dependent on museum visits
56. Results: Analysis and Focus Groups
Key requirements classroom educators need for
museum material to be incorporated into their
teaching:
• Enjoyable for their students
• Interdisciplinary
• Adaptability
• Alignment with curriculum standards
• Flexibility to accommodate a diversity of students
57. Results
Educators reported that they used
Smithsonian materials acquired at
Teachers’ Night as resource starting points
for their teaching. Museum materials do not
always fit into their teaching (museum
materials must be deconstructed and then
reconstructed).There was no definite
indication that participants from the
focus groups used the materials as
intended by the Smithsonian.
58. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
59.
60. Capturing the Voice of Customer,
Satisfaction Insight Review of
SmithsonianEducation.org (2011)
Collected from more than seven thousand surveys
completed by visitors to the central Smithsonian
Education website, the makeup of this audience,
their motivations for site visitation, their activities
while on the website, and their sources of
dissatisfaction were explored.
61. Methodology
User satisfaction survey (using the methodology of
the American Customer Satisfaction Index)
conducted via SmithsonianEducation.org.
A total of 7,470 surveys were completed during the
twenty-four month span of data collection through a
popup window presented to website visitors. The
survey consisted of twenty-one numerically scored
model questions, as well as ten multiple choice and
five open-ended custom questions developed by
SCLDA.
62.
63.
64.
65.
66.
67.
68. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
69. Digital Learning Resources Project
(2012)
To assist the Smithsonian to better understand the
educational uses of Smithsonian digital resources
and provide a road map for future digital
development.
Research objectives focused on classroom
educators’ ability to identify, analyze, and extract
digital content, with the ultimate goal of enabling all
users to achieve their own personal learning
objectives through the Smithsonian’s resources.
70. Intended Outcomes
Short-term: to increase classroom educators’ skills
in identifying, analyzing, and extracting specific
Smithsonian digital learning content
Medium-term: to increase skills to make strategic
use of digital learning content
Long-term: to foster online users who are active
creators of digital resources personalized for
learning in their own classroom.
71.
72. Methodology
Phases One/Two
Focus groups with twenty classroom
educators in Northern California combined
with user analytics; literature review &
environmental scan
Phase Three
Prototypes were developed and tested by
group of sixty-nine classroom educators
(grade-level and geographically diverse)
73.
74. Results: Phases One/Two
Search and Visualization Tools
Museums need to make resources more findable and to
generate assets that are personalized and accessible
anytime, anywhere, and on multiple platforms. Classroom
educators also asked for:
• Search results with thumbnails, previews, tag clouds,
and rating systems that allow them to easily identify what
is useful and what is not
• Personalized search hints
• Search capabilities that can be either highly filtered or
extremely broad
75. Results: Phases One/Two
Engaging, Standards-aligned, Learner-centered Content
Classroom educators put student interest and engagement
at the top of their list and need content that aligns with
learning goals and standards.
• Engage students
• Allow for student interaction and adaptation
• Afford accessibility for various learning styles and levels
• Offer coherence with the lesson and multidisciplinary
opportunities
• Support problem-based learning goals
• Support standards-based teaching goals
76. Results: Phases One/Two
Instructional Tools
When extracting resources, classroom educators want:
• Flexible technologies for a diversity of devices and
delivery methods
• Tools to assess learning
• Tools to adjust reading level of text
• Ways for classroom educators to upload their self-
authored components into a saved file, or resources
from other sites or collections
• Specific pedagogical tools
81. Results: Phase Three
Search and Visualization (Identifying)
• Search by entering a general search term, then filtering
further if needed. Educators also preferred the gallery
view to review their search results. Participants want
more intelligence in their searches and results to guide
them toward the most valuable resources.
• Use a diversity of locations to find what they need and
have little loyalty to one site in particular
• Use the Facebook Share option, but the most popular
method of sharing was emailing the link to themselves or
a colleague.
82. Results: Phase Three
Authentication, Saving, and Storing (Analyzing)
• To save resources that they find useful.
• The flexibility to organize and annotate resources
according to their own schemas.
• Flexibility in the types of viewing methods available: one
for whole-class interaction and one for individual
interaction.
• The ability to allow students to use the site and its tools
as much as the classroom educator.
• Content that is aligned with Common Core State
Standards.
83. Results: Phase Three
Instructional Tools (Extracting)
• Were excited about the use of “interactives” with the
resources found in the Smithsonian collection.
• Appreciated the search functionality of the site but want
better visibility of the tools, including prompts and
explanations for their use.
• Liked being able to upload resources from other sources
to augment their collections and appreciated being given
tools that make this easier to accomplish within the site.
84. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
85. Piloting Tools to Enable Active and
Participatory Learning for Middle
School Students: Facilitating Digital
Learning with Smithsonian Digital
Resources (2014)
Classroom educators have indicated that relevance
to students’ needs are a top priority. We are now
testing directly with students to better understand
how they use digital museum assets (specifically
digitized collection objects) and to document the
types of scaffolds necessary to enable active and
participatory learning using them.
86.
87. Methodology
Prototype presented to middle school students in College
Park, Maryland and in Chico, California.
Testing was conducted using a predefined set of
instructions and tasks. Each testing session included an
activity where students were first introduced to the
Smithsonian, the research project, and their role as testers.
Students were then shown the prototype and walked
through how to search, save, and edit collections.
Individually, they were then asked to conduct the same
search. Finally they were instructed to search, create, and
edit a collection based on their own interests. The group
was then interviewed for suggestions of improvements.
88.
89. Results
Challenges for Student Users
• Unintelligible descriptions: some of the students found
that the descriptions were difficult to understand
• Spelling limitations: some of the students could not find
the items they were looking for because they could not
spell the search terms correctly
• Loss of authority: some of the participants thought that
the information in their collections was unreliable if they
(or anyone else) were able to change the information
from the original Smithsonian descriptions (a feature of
the prototype)
90. Results
Feature Requests
• Auto-correct to assist with spelling
• Predictive searches/Recommended searches
• Ability to adjust fonts
• Draw on objects
• Put external images into their collection
• Share collections through social media and email
• Export their collection
• Create unique collages from multiple images
• Child-accessible collection descriptions
91. Image adapted from the Department of Education,
http://www.flickr.com/photos/departmentofed/9602545478/, used under a CC BY 2.0 license.
93. META TIME!
Conclusions Focused on
• Educator search preferences
• Factors that contribute to difficult
analysis and resistance to use learning
resources
• Educators’ preferences for learning
resources
• Educators’ preferences for platform
content and functionality
94. Educator Search Preferences
• Searching assist via autocomplete
and/or spelling assist
• Search results that allow for both
browsing and filtering
• Scannable grade level and subject
information
• Resources from a wide variety
of sources
95. Factors that Contribute to
Difficult Analysis and Resistance to Use
Learning Resources
• Too many search results; too difficult to
browse quickly for relevant content
• Distracting user interfaces
• Unfamiliar terminology and/or lack of
contextual information
96. Educators’ Preferences for
Learning Resources
• Interdisciplinary and/or multidisciplinary
• Connection to students’ interests
• Alignment to teaching standards and/or
relationship to big ideas
• Highly Adaptable
• Downloadable format
97. Educators’ Preferences for
Platform Content and Functionality
• Content available from more than one
one producer/supplier
• Tools available within the platform for
student interaction with the resources
• Variety of sharing options
• Ability to save and structure resources
within the platform for later review/use
98. This Morning
1. The Smithsonian and Outreach
2. Why Digital?
3. Research
- Evaluation of Learning Materials
- Audience Survey
- Digital Learning Resources Project
- Tools for Middle Schoolers
4. Learning Lab
100. Smithsonian Learning Lab Process
Technical Specifications
Personas
Wireframes
Style Tiles
Style Guide
Mockups
Alpha
Beta
Beta Launch
101. Smithsonian Learning Lab Process
Technical Specifications
Personas
Wireframes
Style Tiles
Style Guide
Mockups
Alpha
Beta
Beta Launch
102.
103.
104.
105. Smithsonian Learning Lab Process
Technical Specifications
Personas
Wireframes
Style Tiles
Style Guide
Mockups
Alpha
Beta
Beta Launch
106.
107.
108.
109.
110.
111.
112.
113.
114. Smithsonian Learning Lab Process
Technical Specifications
Personas
Wireframes
Style Tiles
Style Guide
Mockups
Alpha
Beta
Beta Launch
115.
116. Smithsonian Learning Lab Process
Technical Specifications
Personas
Wireframes
Style Tiles
Style Guide
Mockups
Alpha
Beta
Beta Launch
< User Testing
< User Testing
< User Testing
< User Testing
< User Testing
< User Testing
117. A Minimum Viable Product
has only the core features that
enable the product to be useful,
and nothing more.
118. A Minimum Viable Product
has only the core features that
enable the product to be useful,
and nothing more.
119. A Minimum Viable Product
has only the core features that
enable the product to be useful,
and nothing more.
123. Image adapted from the Department of Education,
http://www.flickr.com/photos/departmentofed/9602545478/, used under a CC BY 2.0 license.
Thank you. Questions?
Notas do Editor
2009 film, Night at the Museum, Battle of the Smithsonian
Source: Frontline Design, http://www.frontlinedesign.org/project/night-at-the-museum-2-battle-of-the-smithsonian
James Renwick’s 1849 Smithsonian Castle building.
Photo shows 8 of the Smithsonian museums.
The Smithsonian is known for its collections:
Iconic Objects
Hope Diamond: 45.52 carat deep-blue diamond
Puffy Shirt: 1993 “low talker” episode of Seinfeld
Art collections including those that have become icons of American history:
Gilbert Stewart’s 1796 portrait of George Washington, the “Lansdowne Portrait”
and ones that perhaps may end up having more of an infamous legacy:
Nelson Shank’s 2005 portrait of Bill Clinton
Contemporary collections:
Electronic Superhighway: Continental U.S., Alaska, Hawaii
1995
Nam June Paik
Source: http://americanart.si.edu/collections/search/artwork/?id=71478
Artifacts that document the complex history of the United States:
Winter count recording events from 1800 to 1870, possibly made by Lakota Lone Dog
Lunch Counter from the Woolworth's store in Greensboro, NC, used in the 1960 youth-led movement to challenge racial inequality throughout the South
Objects associated with American 20th century technological achievements:
1903 Wright Flyer: December 12, 1903, first powered heavier than air flying machine (with Orville Wright flying)
Space Shuttle Discovery: used for 27 years (one of 5 built) with more spaceflights than any other
Natural history specimens:
Entomology collections
Botany-algae collections
90% of the collections, both dry collections and…
Wet collections:
Fishes collections at the National Museum of Natural History
Global Genome Initiative, growing collection to preserve biological specimens from 5 million species in 20 nitrogen-cooled tanks just outside DC.
Living Collections primarily maintained for captive breeding:
Cheetah at the Conservation Biology Institute in Front Royal, VA
Giant Panda: Tai Shan, September 30, 2005, at the National Zoo
Founded in 1846, the Smithsonian is the world's largest museum and research complex, consisting of 19 museums and galleries, the National Zoological Park, and nine research facilities
Research, cultural, educational, and publishing units; as well as libraries, archives, and a for-profit division (Smithsonian channel, magazine, etc.)
Smithsonian Center for Learning and Digital Access: SCLDA
SCLDA historically focused on teacher professional development and educational publishing.
Smithsonian resources are traditional lesson plans design for educators, interactive content developed for young learners, but also things that we find education audiences are interested in, like research databases, and online conference archives and videos.
1995
Obviously all this data, both non-digital and digital are aggregates and bet understood as indicators and not looked at as specifics.
1995 (19 years ago)
23.6 million physical visits to our museums
72,942 web visits
(about 3% of the physical visitors)
So if we move ahead 19 years to 2014, to last year, we see a pretty dramatic increase in visitation, both physical and digital.
2014
26.7 million physical visits to our museums
99 million digital visits
An if we do some algebra, solve for x, we see that
Physical visitation increased by about 13%
But Digital visitation to the Smithsonian increased by 135,624%
Source:
(Estimated number of people who visited Smithsonian public websites during the report period as counted by SI's WebTrends reporting software. Website tracking software counts a "unique" visitor once even if they visit a site multiple times, but for technical reasons the result is considered only an approximation.
Data Source: Office of the Chief Information Officer (OCIO))
So let’s let those numbers sink in for a minute.
numbers do not take into account the views and uses of our content on non-Smithsonian platforms like Flickr, Youtube, and social media spaces.
More than ever before, teachers use the Internet to inform, support, enhance, and even enable their teaching.
Survey covered only Advanced Placement and National Writing Project teachers
- Sample size: 2,462 middle and high school teachers in US
Source: http://www.pewinternet.org/2013/02/28/how-teachers-are-using-technology-at-home-and-in-their-classrooms/
1997
1998 – 23 lesson plans
SmithsonianEducation.org was launched in 2003 by the SCLDA.The core objectives for the SCLDA website were to serve as the gateway to Smithsonian educational resources; tailor content to serve three distinct audiences: educators, families, and students; promote the understanding and use of museums; and emphasize inquiry-based learning using primary sources. During the early 2000s, websites were moving into a new era by acknowledging and addressing the unique needs of different user groups. This approach also supported the shift in museology in which museums moved from being "about something" to being "for somebody" (Stephen Weil, 1999).
Throughout the past thirteen years, the site has grown to house SCLDA-published materials and to serve as the gateway to the Institution’s more than two thousand digital educational resources (from thirty-two museums, libraries, archives, and research centers) indexed and searchable by national and Common Core State Standards. In 2007 and 2008, the site was selected as the People’s Voice winner for Best Cultural Institution Website in the Webby Awards.
Amazon.com in 2003 and 2015
Source: Internet Archive Wayback Machine: http://archive.org/web/
Yahoo.com in 2003 and 2015
Source: Internet Archive Wayback Machine: http://archive.org/web/
Search in 2003.
Source: Internet Archive Wayback Machine: http://archive.org/web/
Social Media in 20013
MySpace launched in July 2003.
No YouTube: February 2005
No Facebook: publically available September 2006
No Twitter: launched July 2006
Source: Internet Archive Wayback Machine: http://archive.org/web/
Source: Internet Archive Wayback Machine: http://archive.org/web/
Nokia 1100: 250 million sold in 2003.
2013:
Samsung - all variants: 445 million sold
Nokia all variants: 250 million sold
Apple's iPhone - all variants: 150 million sold
Source: http://en.wikipedia.org/wiki/List_of_best-selling_mobile_phones#2003
Phase one: extensive literature review to explore the following questions:
What methods do classroom educators use to find and use lesson plans?
Do lesson plans from museums meet classroom educators’ needs?
Phase two: analysis of comments by visitors to SmithsonianEducation.org on specific Smithsonian lesson plans. The analysis reviewed 132 public comments classroom educators posted in 2008. The purpose of the content analysis of these comments on Smithsonian lesson plans was to identify themes in alignment with the literature review.
Phase three: focus groups and in-depth interviews with classroom educators to address two questions:
What design elements are most important to classroom educators?
What extent and in what ways do classroom educators make use of materials provided by the Smithsonian?
The literature review confirmed that the usability and navigability of websites are important. The research suggests that there are common usability problems for visitors (including classroom educators) who are non-museum professionals when using museum websites:
Frustration with overloading of content
Distracting graphical user interfaces
Browsing not conducive to understanding specific topics
Difficulties for non-museum professionals with certain terminology
Disconnect of museum websites to the physical museums
Regarding the suitability of lesson plans for classroom use, the literature review presented several key requirements classroom educators need for museum material to be incorporated into their teaching. Material must be:
Aligned to curriculum standards
Updated
Interdisciplinary
Related to big concepts
Educational
Not dependent on museum visits
Key requirements classroom educators need for museum material to be incorporated into their teaching:
enjoyable for their students
interdisciplinary
adaptability
alignment with curriculum standards
flexibility to accommodate a diversity of students
Educators reported that they used Smithsonian materials acquired at Teachers’ Night as resource starting points for their teaching. They expressed that materials need to be visually appealing, useful right out of the box, durable, and multipurpose. Feedback suggested that classroom educators are selective when using Teachers’ Night materials. Museum materials do not always fit into their teaching (museum materials must be deconstructed and then reconstructed). Educators expressed the desire for the Smithsonian materials to be more readily usable in the classroom. There was no definite indication that participants from the focus groups used the materials as intended by the Smithsonian.
Capturing the Voice of Customer, a Satisfaction Insight Review of SmithsonianEducation.org (2011)
Collected from more than seven thousand surveys completed by visitors to the central Smithsonian Education website, the makeup of this audience, their motivations for site visitation, their activities while on the website, and their sources of dissatisfaction were explored.
Findings:
About half of visitors (48 percent, n=3,578) to the site identified themselves as “teachers,” by far the largest audience segment. However, if you add in other formal education audiences (Librarian, Curriculum Developer, School Administrator), we find that this segment increases to approximately 56 percent.
Subject area taught by those self-identifying as a teacher (the survey here allowed multiple selections). The data points to a fairly equal distribution between Language Arts (34 percent, n=915) , Science (34 percent, n=915), and Social Studies (33 percent, n=888). Again, it was not a surprise that more generalized subjects are dominant (Language Arts and Social Studies), as 65 percent of teacher survey respondents taught in grades PreK–8.
Motivation: Inherent to understanding satisfaction (the original intention of the survey) was a need to identify the motivations that lead to users arriving at the website. Almost 60 percent (congruent with the number of visitors in formal educational roles) came to the site with aspirations of finding educational resources.
We looked into the actual activities they performed while on the site to correlate intention with real action. Most came to access the content: to read it online (48 percent, n=3,344), to search for it (47 percent, n=3,274), to download it (25 percent, n=1,742), and to share it with others (22 percent, n=1,533).
"What were you primarily looking for today?" We see here a connection between visitor motivation pre-visit and the actions performed on the site. Fifty-nine percent came to the site to "find educational resources," and again the majority end up performing this type of search, in the form of teaching resources, lesson-plan downloads, or content information (clarified in the survey to mean specific information, such as oceanography).
Visitors who indicated that they were primarily looking for teaching resources were asked to clarify their needs. We can see here both the types of information desired (supplemental and topical) as well as the format in which they need it (downloadable).
Intended Outcomes
Short-term: to increase classroom educators’ skills in identifying specific Smithsonian digital learning content, analyzing specific Smithsonian digital learning content, and extracting specific content from Smithsonian digital learning resources.
Medium-term: to increase skills to make strategic use of digital media and visual displays of data to express information and enhance understanding; and creativity.
Long-term: to foster online users who are active creators of digital resources personalized for learning in their own classroom.
Logic models shows the logical relationships between inputs, outputs, and outcomes.
The work (conducted between April and October 2012) was organized across four phases. Phases one and two involved focus groups with twenty classroom educators in Northern California combined with user analytics drawn from Brokers of Expertise (now known as the Digital Chalkboard; see https://www.mydigitalchalkboard.org/), a resource repository containing metadata describing Smithsonian digital learning resources. In addition, during these early phases a literature review and an environmental scan were conducted to further refine goals and research questions. During phase three, initial prototypes were developed and tested by a larger group of sixty-nine classroom educators over a three-week period in the summer of 2012. In Phase four the prototype was finalized based on the findings of the testing and a full set of requirements for the eventual build of the prototype was developed.
Search and Visualization Tools
The literature suggests that museums need to make resources more findable and to generate assets that are personalized and accessible anytime, anywhere, and on multiple platforms. Classroom educators also asked for:
Search results with thumbnails, previews, tag clouds, and rating systems that allow them to easily identify what is useful and what is not
Personalized search hints
Search capabilities that can be either highly filtered or extremely broad
Engaging, Standards-aligned, Learner-centered Content
Previous findings suggest that classroom educators put student interest and engagement at the top of their list and need content that aligns with learning goals and standards. When analyzing resources, classroom educators want content that will:
Engage students
Allow for student interaction and adaptation
Afford accessibility for various learning styles and levels
Offer coherence with the lesson and multidisciplinary opportunities
Support problem-based learning goals
Support standards-based teaching goals
Convey a virtual museum experience
Instructional Tools
Deeper exploration answered new questions about how classroom educators use museum digital content in their classrooms. When extracting resources, classroom educators want:
Flexible technologies for a diversity of devices and delivery methods
Tools to assess learning
Tools to adjust reading level of text
Ways for classroom educators to upload their self-authored components into a saved file, or resources from other sites or collections
Specific pedagogical tools ( such as Graphic organizers, Vocabulary/glossary builders, and Discussion and question area)
Phase 3, all about prototyping: To look at the learning resources and their construction, but also to look at the…
… platforms on which they are presented.
Using the prototype:
When taken together, the three weeks of classroom-educator workshops enabled the research team to confirm a set of behaviors across the participant groups. If we use the lens of the project goals of identifying, analyzing, and extracting content to become more creative in classroom instructional use, we can summarize the prototype testing findings as follows.
Search and Visualization (Identifying)
Classroom educators commonly:
Search by entering a general search term, then filtering further if needed. Educators also preferred the gallery view to review their search results. Participants want more intelligence in their searches and results to guide them toward the most valuable resources. This intelligence included auto-complete typing, auto-correct spelling, and similar items for returns that bear few results. (We will also see these suggestions from the student testers in the next study.)
Use a diversity of locations to find what they need and have little loyalty to one site in particular, although they go to educational sites more frequently than non-educational sites.
Use the Facebook Share option that was provided, but the most popular method of sharing was emailing the link to themselves or a colleague.
Authentication, Saving, and Storing (Analyzing)
Classroom educators prefer:
To save resources that they find useful. They will use whatever means available to do it, even if the site does not provide this function.
The flexibility to organize and annotate resources according to their own schemas.
Flexibility in the types of viewing methods available: one for whole-class interaction (where site order is emphasized and only one site is viewed at a time), and one for individual interaction (where student selection is emphasized and all sites are easily accessed).
The ability to allow students to use the site and its tools as much as the classroom educator.
Content that is aligned with Common Core State Standards.
Instructional Tools (Extracting)
Classroom educators:
Were excited about the use of “interactives” with the resources found in the Smithsonian collection.
Appreciated the search functionality of the site but want better visibility of the tools, including prompts and explanations for their use.
Liked being able to upload resources from other sources to augment their collections and appreciated being given tools that make this easier to accomplish within the site.
The prototype was presented to middle school students in June 2014 in College Park, Maryland, and in October 2014 in Chico, California. Testing occurred in four classrooms with sixth and seventh graders both during and after school with twenty to thirty students in each class. Students worked primarily independently, but occasionally in small groups, on supplied laptops.
Testing was conducted using a predefined set of instructions and tasks. Each testing session included an activity where students were first introduced to the Smithsonian, the research project, and their role as testers. Students were then shown the prototype and walked through how to search, save, and edit collections. Individually, they were then asked to conduct the same search. Finally they were instructed to search, create, and edit a collection based on their own interests. The group was then interviewed for suggestions of improvements.
Unintelligible descriptions: some of the students found that the descriptions were difficult to understand (the information provided on collection items is often museum cataloging information rather than education information specifically designed for students)
Spelling limitations: some of the students could not find the items they were looking for because they could not spell the search terms correctly
Loss of authority: some of the participants thought that the information in their collections was unreliable if they (or anyone else) were able to change the information from the original Smithsonian descriptions (a feature of the prototype)
Participants wanted to see features that are familiar from other search engines/software, such as:
Auto-correct to assist with spelling
Predictive searches
Recommended searches
Filters for inappropriate material
Ability to adjust fonts
Microphone speech for text searching
Participants wanted the ability to personalize their collection by being able to:
Draw on objects
Put external images into their collection
Share collections through social media and email
Export their collection
Create unique collages from multiple images
Participants wanted additional content such as:
Modern photos
Specific information about the items (such as whether or not certain animals are endangered or where the animal lives)
Child-accessible collection descriptions
To reach these conclusions, we examined each of the studies and consulted both the literature analyzed in the individual literature reviews referenced above, as well as more recent literature to identify common conclusions. These are organized below and reflect educational preferences for both searching for learning resources and analyzing their usefulness: 1) educator search preferences, 2) factors that contribute to difficult analysis and resistance to use learning resources, 3) educators’ preferences for learning resources, and 4) educators’ preferences for platform content and functionality.
To reach these conclusions, we examined each of the studies and consulted both the literature analyzed in the individual literature reviews referenced above, as well as more recent literature to identify common conclusions. These are organized below and reflect educational preferences for both searching for learning resources and analyzing their usefulness: 1) educator search preferences, 2) factors that contribute to difficult analysis and resistance to use learning resources, 3) educators’ preferences for learning resources, and 4) educators’ preferences for platform content and functionality.
Enabling effective search for educators reflects both standard website search best practices and also recognizing the need for and providing for descriptive metadata relevant to and understandable by this audience, specifically grade level and subject alignment.
This audience does not appears to have any specific loyalty to particular providers of content nor platforms where learning resources are provided, however, our recent analysis has shown that clear indications of the source of the item coming from a trusted provider (such as the Smithsonian) is useful.
Educators report that the number of search results encountered, further hampered by both the website user interface design and the information provided with museum-based content, detract from their ability to effectively determine if the resources are appropriate for their pedagogical needs. Specifically we found these factors to be the most detrimental:
Educators express some consistent needs when explaining the types of digitally-accessible resources they look for from museums. Many express the desire that the focus of the resources be inter- or multidisciplinary. This may stem from preconceived notions of the types of knowledge contained within museums, but the studies did not offer enough information to firmly conclude this. Secondly, a strong preference was noticed for content that connects with both the interests of the students and accepted teaching standards, such as Common Core State Standards. In terms of format, resources should be adaptable, either in how they are used pedagogically (for various learning or reading styles/abilities) and functionally (flexible to various presentation, sharing, and export formats). Specifically educators are looking for resources that meet these criteria:
When considering the platforms on which educators access educational resources for their classrooms, they seem to prefer ones that consolidate content from a variety of sources (not just the platform provider, for example). As well, they look for tools to make the content more useful, both for their students (such as discussion areas, annotation tools, etc.) and for themselves. They prefer a variety of sharing options (although the SCLDA research indicates that email continues to be the preferred method of sharing resource with other colleagues) and ways to save and sort content for later use. Specifically the research and literature indicates these preferences:
The Smithsonian Learning Lab project is the result of a major rethinking of how the digital resources from across the Smithsonian’s 19 museums, nine major research centers, the National Zoo, and more, can be used together, for learning. It is a big dream, an aspiration to make these resources more accessible and more useful to teachers, students, parents, and anyone on a lifelong quest to learn more. It hopes to deliver the Smithsonian in ways that make learning joyful, personal, and shareable.
The Smithsonian Learning Lab will be a web accessible digital platform (accessible through fixed and mobile web devices) that enables the discovery, by teachers and learners of all types, of millions of digital assets from the Smithsonian’s galleries, museums, libraries, and archives through faceted, targeted search, as well as serendipitous exploration. It will be a place rich with research-based tools that aid its users in the customization of its contents for personalized learning. It too, we hope, will become a community of users, both within the Smithsonian and across the world, who collaborate, create, and share with each other new resources for learning.
Users of this new platform will: Discover, Adapt/Mashup, Create, and Share.
Specifically, the new Smithsonian Learning Lab will be a platform for users to find and interact with Smithsonian digital content (such as the more than 1 million digitized collection objects, videos, and podcasts) and learning experiences (like the more than 2,000 lesson plans and other project-based learning experiences).
The Learning Lab will be a place where users can:
Search for and Store Smithsonian learning resources (lesson plans, etc.), learning experiences (currently called Quests), and digitized museum collections, videos, podcasts, etc.,
Create and Share with learners and peers personalized collections and learning experiences they build using a variety of resources the Learning Lab will make available, or ones they upload and link to from other non-Smithsonian sources,
Participate in online learning experiences (Quests made by Smithsonian educators, or those made by other users) themselves or with others (their students, for example), and
Find general information about the Smithsonian Center for Learning and Digital Access.
Personas are a way of keeping users, or at least models for who your users might be, at the forefront of the conversation. They don’t take the place of hard core user-centered practices (i.e. spending a lot of time talking and working with teachers), but they have been useful in defining our target users.
The characteristics of our personas were developed first using the results of the survey conducted on current users of SmithsonianEducation.org (this told us who our current users are) as well as what was learned in the formative research phases of the project (helping to understand why some teachers are not current users). Combining this information with data from the U.S. Department of Education’s Center for Educational Statistics took us one step further in the definition of these characters. Our personas are:
All teachers in their 30s and 40s
(54% of U.S public school teachers are 30–49 years old, and 63% of SmithsonianEducation.org users are 25–54 years old),
75% female
(76% of U.S public school teachers are female), and
Middle and high school teachers (49% of U.S. public school teachers are secondary teachers, and 76% of SmithsonianEducation.org teacher users teach grades 4–12).
As we think about our users, we are conscious of the need to develop a platform that not only reflects the demographic characteristics of our current and aspirational users, but also one that works both for those with deep digital experience, and those that may not have the technical confidence that might deem them a “digital native” or even “digital immigrant.” In other words, it must be both simple to use, but offer enough complexity to satisfy those looking for deeper engagement. We want to create a space that is useful to those searching for a wide variety of experiences, from simple searching and browsing of the Smithsonian collections, to authoring, publishing, and sharing of classroom materials.
Wireframe for search results
Wireframe for search results
Wireframe for learning resource display
Wireframe for saving resource to collections
Wireframe for annotating resource with textual hotspot
Wireframe for adding a multiple choice student response
Wireframe for uploading personal media to a collection
Wireframe for creating educationally-relevant metadata and publishing a collection
User testing at the core of development:
20 current classroom teachers from across US + 5 museum educators
Spread across the personas
Weekly interventions for everything from terminology to deep functional analysis
The project is a Lab for its users, a place to experiment and build, but its very much a lab for the Smithsonian. We are building a Minimum Viable Project. Launching it unfinished.
Definition based on: Minimum Viable Product, http://en.wikipedia.org/wiki/Minimum_viable_product
Definition based on: Minimum Viable Product, http://en.wikipedia.org/wiki/Minimum_viable_product
Image based on original illustration found here: The Myth of Incremental Development, http://herdingcats.typepad.com/my_weblog/2014/07/the-myth-of-incremental-development.html
We will do this while we build through user testing and post beta launch through analytics (and more user testing)
Definition based on: Minimum Viable Product, http://en.wikipedia.org/wiki/Minimum_viable_product
Image based on original illustration found here: The Myth of Incremental Development, http://herdingcats.typepad.com/my_weblog/2014/07/the-myth-of-incremental-development.html
Remote user testing done via software called Verify.
Remote user testing done via software called Verify.