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Micro-Interactions in a 2.0 World (v2)

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“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”

Publicada em: Negócios, Tecnologia
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Micro-Interactions in a 2.0 World (v2)

  1. 1. Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
  2. 2. Some Things Don’t Change
  3. 3. Meet Randy Pausch Dad Husband Scientist Author Living With Cancer
  4. 4. Disney’s $100,000 Salt + Pepper Shaker
  5. 5. “If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?” ~Randy Pausch
  6. 6. “…the executives squirm at the question. They know the answer: Probably not.” ~Randy Pausch
  7. 7. Some Things Do
  8. 8. #3
  9. 9. The Marketing Funnel Isn’t Linear (heck, it’s not even a funnel)

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