Micro Interactions + Direct Engagement In a 2.0 World

1. Micro Interactions + Direct Engagement
In a 2.0 World
David Armano, VP, Critical Mass / criticalmass.com
Blog: darmano.typepad.com
Twitter: twitter.com/armano

2. Consumer Behavior is
Changing

3. From Passive Consumption To Active Participation

4. Technology Has
Changed Too

5. From Front + Back Ends…
http://www.flickr.com/photos/borkweb/113862641/sizes/o/

6. …To Endless Fragmentation of Services
http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/

7. Services Which Can Be Mixed + Mashed Like Melodies
Intel Mash Maker suggests customizations and widgets. (Credit: Intel)

8. The End
Result Are
Touch
Points
Which
Seem
Infinite