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Micro Interactions + Direct Engagement
             In a 2.0 World




David Armano, VP, Critical Mass / criticalmass.com
Blog: darmano.typepad.com
Twitter: twitter.com/armano
Consumer Behavior is
   Changing
From Passive Consumption To Active Participation
Technology Has
Changed Too
From Front + Back Ends…




  http://www.flickr.com/photos/borkweb/113862641/sizes/o/
…To Endless Fragmentation of Services




           http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
Services Which Can Be Mixed + Mashed Like Melodies




  Intel Mash Maker suggests customizations and widgets. (Credit: Intel)
The End
Result Are
  Touch
  Points
  Which
  Seem
Infinite
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
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Micro Interactions
Micro Interactions
Micro Interactions
Micro Interactions
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Micro Interactions
Micro Interactions

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