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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
A unique blog is more
likely to succeed… Reason # 5 (why readers unsubscribe) Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) ~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog
gap Success = narrowing the
A great blog experience combines excellent content with conversation + stimulation. At the end of the day, it should connect curator with community. you
Community Invest Your community will
only be as good as the amount of effort you put into cultivating one. Get involved. Listen It’s not about responding to every single comment—but it is about listening and facilitating. Cultivate Give your community something to think about. Ask their opinions. Don’t provide all of the answers—let them fill in the blanks.
Consistency Find Don’t know if
you’ve “found your voice”? Then you haven’t. You’ll know the moment you do. And when it happens—speak up. Write Talk about the things you care about. Be true to yourself. Experiment The Beatles experimented and evolved, yet they were still the one and only Beatles. Experiment—just do it consistently.
Clarity See You need to
“see” where you want to go even if you don’t know how to get there. Having a definitive vision is everything. Communicate Your communication and conversation should be clear and articulate. Rambling doesn’t make for good conversation. Vision visionary Don’t let the word vision scare you off. It doesn’t mean you need to be a genius—you just need to keep your eyes on the road.
Example: clarity combines vision with
agility “Logic+Emotion exists at the intersection of Marketing, Brand Engagement + Experience Design—where passive consumers become active participants.”
Content Frame Your content will
be as unique as the way you frame it. Don’t just report—have opinions and seek the opinions of others. Share People are hungry for knowledge and “know-how”. If you know something, share it. Serve Make no mistake. You are in the service industry. If your content offers no value—neither do you.
My passion for design helps
me create a unique blog experience Design isn’t just about making something pretty. Design is about creative problem solving. Everything is designed. Marketers need design. Marketers need good design. Good design doesn’t always need marketing.