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TPH Advertising Overview

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TPH Advertising Overview

  1. 1. AdvertisingOverview2017
  2. 2. ThePennyHoarderiswherepersonalfinancemeetslifestyle.Wehavetheabilitytoreachmillions ofpeopledailyontheirsmartphones,tabletsandcomputerstoengagethemwithyourbrand, whichleadstovaluablenewcustomers. In2016,Inc.500rankedThePennyHoarderastheNo.1fastest-growingprivatemediacompanyintheU.S. Inaddition,Entrepreneurmagazine'sTopCompanyCulturelistplacedThePennyHoarderas #2inthesmall-sizedcompanycategory. WhyAdvertisewithThePennyHoarder?
  3. 3. Traffic,OnlinePresenceand DemographicStats
  4. 4. over 5,000,000 Facebookfans over 28,000 TwitterFollowers over 120,000 PinterestFollowers over 1,900,000 e-mailsubscribers over 16,000,000 uniquevisitorspermonth over 18,000,000 pageviewspermonth
  5. 5. ThePennyHoarderSolution
  6. 6. Imaginegettingyourproductorserviceinfrontof16million monthlyreaders,includinganastounding5MFacebookfans! Presentyourbrand’smessageandvaluepropositioninour 100%ShareofVoice(SOV)brandedcontentpostorvideo. WealsotypicallyrankhighforSEO,providingvaluable additionalsupportforyourbrand. BrandedContent
  7. 7. AspirationBrandedContentPost CreditSesameBrandedContent Video&Post Sam'sClubBrandedContent Video&Post FoodDeliveryBoxServices SharedContentVideo&Post checkoutourwork
  8. 8. Weareexpertsatleveragingsocialplatforms,includingFacebook, Instagram,Pinterest,Snapchat,Twitter,etc.Wemanageallcreative, production,campaignmanagementandoptimizationbeyondwhat mostpublisherscandeliver.Wearefocusedonaligningyourtarget audiencebydevelopingcontentthroughourhomogeneous “PennyHoarder”voice. SocialAdvertising
  9. 9. FacebookLive+Videos InstagramStories Pinterest checkoutourwork
  10. 10. Someofthecommonwaystoleverageour performanceadvertisingmodelare: QualifiedtrafficonaCostperClick(CPC) Buildyourdatabaseviaemailnewslettersignups ornewaccountregistrationsonaCostperLead(CPL) Mobileappinstalls/registrationsonaCostperInstall(CPI) Doyouwanttoacquirenewcustomersonaperformancebasis? Similartoourbrandsolutions,weprovidetheplatform,voice, audienceandcreative,alongwiththeabilitytoscalecampaigns quicklythroughaperformancemodel.Thisisagreatwayto growyourcustomerbaseandbuildbrandloyaltymonthover month. PerformanceAdvertising
  11. 11. •Interviewswithbrand •Lendourendorsement •Speakingengagement •In-housePRdeptandtrainedspokespeople thatspeakonbehalfofthebrand •Custompricingbasedonlevelofeffort Press+InfluencerMarketing
  12. 12. Howdoyoubalanceworking withadvertisersanddelivering acompletelyunbiasedopinion? “ “ Themajorityofourcontentissimplyfun, entertainingandhelpfulforourreadersto enjoy.Inaddition,oureditorialdepartment screenspotentialadvertisingpartners. Wehaveareviewprocess,andstaffersoften tryoutproductsthemselves.Italsocomes downtodisclosudowntodisclosure.Ourreadersknowwe havetoworkwithadvertiserstomakemoney (andkeepthelightson!),sowe’realwaysupfront andincludedisclaimersincontentwith advertiserdollarsbehindit.
  13. 13. TOLEARN MORE,PLEASECONTACTUSAT amytabash@thepennyhoarder.com

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