1. SOCIAL MEDIA
BOOT CAMP
STRATEGIES
For Synagogues
TWITTER STRATEGIES
Presented by Lisa Colton, Darim Online
Presented by Lisa Colton,
Founder January 19,
2011
& President
Darim Online
Lisa@darimonline.org
434.977.1170
8. WHAT TO TALK ABOUT?
1. Ask questions (for answers, or just sharing)
2. Share information that can be helpful (curate!)
3. Help people – find people asking for help, and help!
4. Share your opinions
5. Share links to your own content – now and then.
6. Community Highlight – tweet about people in your
community (Mazel tov, did you know, thanks for
volunteering, etc)
7. Conversation – jump in!
8. Retweet – find good stuff and pass it on!
9. Slice of life – what’s going on right now in your head,
your office? The Jewish calendar?
12. Example of
Hashtags,
#JED21
(Jewish Education in the
21st Century)
13. Example of
Hashtags,
#JEDchat
(Weekly Wed 8-9pm chat
re: Jewish Education)
14. ALL ABOUT HASHTAGS
Basics Tips
• Hashtags help aggregate • Don’t make it too long!
information
• #ff, (follow friday) – a way to show
– Ex. #Jewish, #Israel, #Rabbi,
others who you follow and why, a
• Convene conversations around
specific themes shout out
• Recruit from networks to join • #JED21 – Jewish education discussion
conversations • #WhatRabbisDo (theme)
• Help people find one another • #URJbiennial (event)
• #SanDiego (location)
• #Shabbat (holiday)
• #JSAM (Jewish Social Action Month)
24. STAFFING YOUR TWITTER STRATEGY
Human transparency
(Who is it?)
Listening, then delegating
as needed
Adding value
Building community
Marketing your feed
Integration with FB, etc.
26. Slides and recording will be posted on URJ website
COACHING AND CONSULTING GRANT
APPLICATIONS ARE NOW OPEN!
Due June 8th
More info: http://bit.ly/urjgrant
Facebook Group:
Twitter: #urjbootcamp
http://on.fb.me/urjbootcamp
Notas do Editor
Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do