This webinar is an intro to social media and the Social Media Boot Camp for Long Island congregations, presented by Lisa Colton of Darim Online, and funded by UJA Federation of NY

1. standing together. moving forward.
Understanding Social Media
and Its Impact for Congregations:
An Introduction to the Social Media Boot Camp
Lisa Colton
Founder & President
Darim Online
lisa@darimonline.org
434.977.1170

2. DARIM ONLINE
Overview
• Social media definitions and theory
• How to think strategically about social media tools
• What does it mean for congregations?
• How change occurs: The origin of the Boot Camp
• What is the Social Media Boot Camp
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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3. DARIM ONLINE
Communications Revolution
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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4. DARIM ONLINE
Communications Revolution
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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5. DARIM ONLINE
Social Media: No Longer Only on the Margins
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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6. DARIM ONLINE
Be Goal Oriented
• Technology is a tool.
• Success of a tool is if
it helps you achieve
your goals.
• Thus, critical to know
your goals and then
determine which
tool(s) to used in
which ways.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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7. DARIM ONLINE
What is Social Media?
The Term “Social Media” refers to online tools (web sites) that depend
on user contributions and interactions between people to build shared
meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-
directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities
around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other sites,
resources and people, rather than being territorial and proprietary.
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8. DARIM ONLINE
“Social media means
Old and New Paradigms ‘group action just got
easier’” - Clay Shirky
Institution
Huge resources spent to coordinate Institution acts as the coordinating
& bring people into the institution infrastructure to support and
empower the people
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9. DARIM ONLINE
Using Networks Smartly
Circle represents
current “community”,
Unaffiliated but strongly the tight(er) inner
connected. Prospective network.
members!
Affiliated, but not well
connected to the These are your
community as a whole. 80/20 people:
At risk for dropping Mavens and
dropping out at key moments, Connectors
& good focus for engagement. More effective at
Expanding our
Reach than the
“institution”.
In general, the thicker the interior network,
the stronger the community.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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10. DARIM ONLINE
“These technologies are helping us
to create an information and
intimacy revolution, not driving us to
interact less as some purport.”
- Jake Brewer on Beth Kanter’s blog
(beth.typepad.com)
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11. DARIM ONLINE
Ambient Awareness
• See NYTimes Article “Brave
New World of Digital
Intimacy” Sept 7, 2008
• JewPoint0.org blog post,
including link to the article:
http://bit.ly/MqtCw
• “Right now is the largest
increase in expressive
capability in human history.”
- Clay Shirky on TED
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12. DARIM ONLINE
Thinking Strategically: POST
• PEOPLE: Identify audience(s)
– Understand their technographics profile
• OBJECTIVES
– What are you goals and objectives for this audience?
– Listening to needs, energizing alumni, connecting like
minded people…
• What is the STRATEGY to reach these goals?
– A plan (with room to grow)
– Implications of the plan (privacy policies, training, etc.)
– Who is in charge? Who is participating?
– How to evaluate vendors/products
• Determine the specifics of the TECHNOLOGIES
you’ll use. Implement, measure, refine!
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13. DARIM ONLINE
The Social Technographics Ladder
• Groundswell, by
Forrester research
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14. DARIM ONLINE
Temple Sinai, Oakland, CA: Facebook
• Facebook strategy
• Listening carefully,
capitalizing on
opportunities
• Little time, great
skill, prioritization
• Integrated with
other marketing &
communications
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15. DARIM ONLINE
Beth Israel, VA: Preschool Blog
• CBI Preschool
• Share what’s going
on inside with
interested parties
outside
• Reinforce learning
at home
• Demonstrate value
beyond the obvious
• Embed video
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16. DARIM ONLINE
Sixth and I Synagogue, DC: Twitter
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17. DARIM ONLINE
It’s About Technology… AND MUCH MORE.
• Tools & Skills
• Org & community culture
• Business strategy
• Staffing & priorities
• Understanding the
paradigm shift
• Everyone’s business
• What does the synagogue
of the 21st century look
like?
• How do we get there?
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18. DARIM ONLINE
Long Island Social Media Boot Camp
• 1 year, kickoff in fall
• Live & online; group
& private coaching
• Professional
development,
support and
encouragement Generously funded by
• Synagogue specific
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES
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19. DARIM ONLINE
Boot Camp: Next Steps
• Team formation
• Summer application (simple!)
• Think about your goals
• Take Stock
• Summer reading:
– “Here Comes Everybody”, Clay Shirky
– “Groundswell”, Charlene Li & Josh Bernoff
• Feel free to be in touch!
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