Some charts and graphs presenting hard data on what kind of content gets the most ReTweets.

1. How to Get ReTweeted
Presented by: Dan Zarrella

2. What are ReTweets?

3. What are ReTweets?
RT @username: Original Tweet (Via @username)

4. ReTweet Etiquette
• Leave room (120 chars).
• Do not start the ReTweet with an @ sign.
• Give credit.
• Try to keep as much of the original tweet intact as
possible.

5. Why do I Want ReTweets?
• Followers
• Buzz
• Traffic

6. ReTweeting = Link Sharing

7. ReTweeting = Link Sharing
ReTweeting is an accepted way to spread your content.

8. More Followers = More ReTweets
Sorta…

9. ReTweetability

10. Most ReTweeted Words

11. Offer Value
• How Tos and Instructional Content
• News, especially breaking news
• Warnings (like the DM phishing scam)
• Freebies and Contests

12. Ask for the ReTweet

13. Calls to Action
• Check out…
• Follow this person
• Please vote
• Help me

14. Timing is Everything

15. ReTweet Cascades
• The likelihood of a tweet being ReTweeted increases
dramatically each time it is ReTweeted.
• Social Proof.
• Implicit Call-to-Action.

16. ReTweet Cascades

17. Getting Your Content ReTweeted
• Display Tweet-It Buttons (http://twitter.grader.com).
• Ask for the ReTweet (politely).
• Publish during the ReTweet window.
• “Seed” content to popular Twitter users.

18. Thank You
http://DanZarrella.com
http://twitter.com/DanZarrella
dan@danzarrella.com
http://www.HubSpot.com