2. Who is The Hut?
The Hut is an ecommerce store based in the UK selling
all kind of electrical, game, dvd and consumer
products.
The Hut was founded in 2004 to compete with sites
such as play.com
The Hut Group was acquired by Zavvi in 2008.
In 2009 The Hut was awarded one of the Uks fastes
growing websites (top 100)
3. Overview
This audit will contain the following:
- On site considerations
- SERPs review
- Link Analysis
- „Panda‟ review
- Ecommerce considerations
- Competitor / keyword analysis
13. Unique Content - Pages
www.thehut.com/10173840.html
www.thehut.com/10273473.html
www.thehut.com/10432874.html
www.thehut.com/10477194.html
www.thehut.com/10477261.html
www.thehut.com/10173840.html
According to http://www.webconfs.com/similar-
page-checker.php the above pages are 97% similar.
14. Duplicate Content - Graph
From a survey of 10,000 pages, 3,000 have duplicate
content issues
15. Link Graph
Majestic link graph showing historic profiles for
Zavvi and The Hut. The graphs are almost identical.
Separate link management
16. Product / Google Base Feed
Product - “Bench Womens Black Dial Rectangular
Case Watch”
http://www.thehut.com/10568923.html - indexed
http://www.google.co.uk/#num=100&hl=en&tbm=s
hop&sa=X&ei=VX_nTrnaJIXh8APAp7mLCg&ved=
0CEYQBSgA&q=Bench+Womens+Black+Dial+Rect
angular+Case+Watch&spell=1&bav=on.2,or.r_gc.r_
pw.,cf.osb&fp=75fac2c3fd963cec&biw=1168&bih=72
6 - not in shopping feed
17. Google Base Info
Google Base Info
http://en.wikipedia.org/wiki/Google_Base
http://code.google.com/apis/base/starting-out.html
http://googlebase.blogspot.com/
www.google.com/merchants/newfeed - submit
18. Ecommerce Considerations
store details
one click ordering
order from different channels such as facebook /
twitter
zappos style ecommerce support
22. Reviews
Integrate reviews into products for social element to
ecommerce
http://www.play.com/DVD/DVD/4-/19931990/-
/Product.html
http://www.prezzybox.com/atari-flashback-3-
console.aspx
http://www.amazon.co.uk/product-
reviews/B002RLC7WO/ref=cm_cr_dp_all_summar
y