1. Programme
Ludovic Toussaint
Cybermassif

2. Programme issues
 Help Tourism professionals to buy computer equipments
that will allow them to be more competitive (booking
management softwares, ticket sales solutions, wifi access,
mobility tools,…)
 Develop Tourism stakeholders web presence
 Give coherence to the Internet action plans of the local
stakeholders to facilitate the exchange of information between
them.

3. Programme reminders
 Objectives of the Programme :
 Help tourism professionals to better develop ICT use based
on 3 axes :
Offer new services
to the clients
Develop your
promotion and find
new clients
Improve your
organization's
management

4. Programme
 The target :
 Hotel restauration tourism professionals. Theme Parks,
leisure activities(bike renters, karting, quad, canoë,…) are
considered as tourism.
 Perimeter of the programme :
 Phase 1 : Allier and Lozère : June 2006 – June 2009
 Phase 2 : Duplication in other territories of the Massif
Central : 2009 – 2012
 Action plan :
 Information/Awareness campaign
 Implementation support

5. Partners and funders of the programme
State ,
Region
Auvergne,
Departements:
Chambers of
Commerce
and Industry :
Local
authorities :

6. Detailed presentation of the
actions from 2006 - 2009

7. Detailed presentation of the Programme
Part 1 – Inform and increase awareness :
 Organisation of information sessions, specific conferences about E-
Tourism in the territory : About 40 meetings in Allier and Lozère
(Departments)
 Creation of an « E-tourism » resource center in l’Atelier in Vichy (document
resources, softwares, materials, …)
 Creation of an online resouce center
 Creation of practical guides for Tourism professionals
 Organisation of E-tourism fairs in Vichy and Mende
 Organisation of a visit for 40 tourism providers from Allier during the
Instantanet fair in Paris

8. Detailed presentation of the Programme
Part 2 – Implementation support :
 Free and individual pre-diagnostics – 40 assisted company
projects
 Setting up of call for proposals awarding the most innovative
companies' projects
Projects selected will benefit from a financial support of 80% of the eligible expenditures for investment
expenditures, and a limited total amount of 2000€ per project
 Setting up of an ICT use watchdog
 Individual and /or collective trainings : modules to constitute
according to the needs collected during the first year
 Wifi access setting up

9. Key points of the Programme
success

10. Key success factors of the programme
 A real coordination work because the different stakeholders.
 Skills and services and methodology linked to ICTs
 Free services offered
 Objectivity of the answers given
 Geographical proximity of the participants supported

11. Annexes

12. Appel à projets Tourisma’TIC
It awards the most innovative ICT projects
with prizes from 500€ to 2000€ (action entirely
financed by the Allier General Council)
A maximum of 40 projects are going to be supported
Target : All the tourism providers of Allier (public and private)
 Eligibility standards :
 Technological innovation
 Relevance according to the territory's attractivity and economic
development

13. Allier and Lozère Wireless programme
Nowadays, a wifi connection is :
 More and more desred by hotels, campings customers...
 A loss leader, a customer-winning and gratification product
 An additional offer to stay ahead of the competition
Allier wireless setting up :
Local network of high speed hotspots in which all Allier tourism
professional can have an access with a wireless access point in
order to have a high speed connection for its clients.
First equipment : an hotel of Vichy
www.lozere-wireless.com and www.allier-wireless.com

14. An E-tourism Watchdog
The aim of this tool is to :
 Measure the impact od ICTs for tourism providers and local
authorities but also to have an additional lightning thanks to the analysis
of the data collected.
 Provide information for the reflection and local strategies of ICT
development.
 Provide the results achieved to the participants.
Indicators may be of several orders :
 Quality of the customer relationship
 Moral et satisfaction of the actors
 Audience of the actors from Allier
 Visibility et reputation of the participants
 Equipment rate

15. Quizz E-tourism
This quizz enables tourism professionals (hotel owner, lodging renter,
manager of a holiday village or a Tourism center, leisure activity provider in
general) to :
 Self-assess regard to e-tourism
 Know better the basic concepts about 4 key subjects of e-tourism :
 Management
Referencing
 Internet
 New E-tourism services