Twelve tips for using Twitter in local government

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The document provides 12 tips for using Twitter in local government. The tips include realizing that communication landscapes have changed, learning the language of the Twitter platform, understanding that you cannot control the message on social media, being a human voice on Twitter instead of just broadcasting press releases, linking and sharing content to engage in web 2.0 practices, taking arguments and rebuttals both online and offline, using service areas and frontline workers on Twitter, having a simple social media policy, connecting social media with other communication channels, and sharing positive feedback received offline.

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Dan Slee, Walsall Council #12 tips for using Twitter in local government

#1: Realise that the landscape has changed (and your skills need to too.)

The Walsall media landscape 2005 21 journalists or photographers

The Walsall media landscape 2011 21 journalists or photographers 9

The Walsall media landscape 2011 23,000 20,000?

The Walsall media landscape 2011 23,000 20,000? 7,000

The Walsall media landscape 2011 23,000 20,000? 7,000 222,000

#2: The channels of communication have changed.

#3: Learn the language of the platform first (by messing about with it yourself.)

Social media is a conversation... Conversational...

No press releases linked to RSS No broadcasting!

No press releases linked to RSS No broadcasting! Follow back

No press releases linked to RSS No broadcasting! Follow back Reply in 24 hours

#5: Don’t just stick to the press release.

#9: Service areas work well on Twitter (so be prepared to share).

#9: People on the frontline can work brilliantly on Twitter.

#8: People on the frontline can work brilliantly on Twitter. #10: Have a simple to understand social media policy.

#11: Make sure it connects with other channels of communications.

#12: Cut, past and send your positive feedback to off-line officers.

Creative commons credits Linotype machine – Library of Congress http://www.flickr.com/photos/library_of_congress/3738806589/sizes/o/in/photostream/ Coca Cola – Rusty Boxcars http://www.flickr.com/photos/rustyboxcars/5313811430/sizes/l/in/photostream/ Conversation – Dan Patterson http://www.flickr.com/photos/creepysleepy/1477997114/sizes/o/in/photostream/ Papers – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/

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