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Santa Maria is a building company that has as its biggest differential from its competitors the attention to detail given to each building. Everything is planned thinking about what would be the most appealing detail for a potential customer.
We decided to explore the unique differential of each of those three buildings in every piece of the campaign.
Team: Ricardo Cardoso (Creative Director), Daniel Caldas (Planner), Ingrid Freitas (Strategic Intelligence), Sandro Ferreira (Art Director), Júnior Rodriguez (Writer), Bruno Oliveira (Account Manager)