Visit http://www.danroam.com/draw-to-win and learn more about my newest book 'Draw to Win' Like me on Facebook: http://facebook.com/danroamhq/ Follow me on Twitter: http://twitter.com/dan_roam As a kid, I liked to draw. What kid doesn’t? I earned my first $5 drawing maps. I just kept going. Pictures help people understand. Which means pictures are a fabulous way to sell.

1. 2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 1
A special
SlideShare
excerpt from
my new
book:
Why drawing is your
secret sales weapon!

2. 10 years, 10,000 pictures, 10 rules…
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 2
It’s been ten years since I wrote
The Back of the Napkin.
Since then, I’ve delivered 720 presentations
and drawn more than 10,000 pictures.
This little book shows you the ten most
important lessons I have learned.

3. 2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win Prelaunch Livecast 3
Here are the Ten Commandments:

4. 2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win Prelaunch Livecast 4
In this SlideShare,
I’m going to show
you #7.

5. As a kid, I liked to draw.
Yes, this is me.

6. What kid doesn’t?

7. I earned my first $5 drawing maps.
Yes, this is
also me.

8. I just kept going.

9. Pictures help people understand.

10. Which means pictures are a fabulous way to sell.

11. Pictures
didn’t just
change my
clients.
Pictures
made my
career.

12. Pictures can
do the same
for you.
{Draw yourself here}

13. Why draw to sell?

14. What do the people who made these ads know?

15. When you lead people’s eyes,
their minds will follow.

16. By drawing your idea* together, you create a
mind-meld that can’t be generated any other way.
*or the problem or the solution or the goal or the options, etc.

17. What is selling?

18. “You’ll be
happier with
this product.”
“Dear, I think
you should
exercise more.”
“Dad, can
we go to
Disneyland?”
“Ma’am, I
deserve a
raise.”
Anytime you’re trying to get someone to
take a new action, you’re selling.

19. Which means you are in sales.
Maybe you don't hold the title of
salesperson, but if the business you
are in requires you to deal with
people, you, my friend, are in sales.
- Zig Ziglar

20. The best way to visually sell?

21. So… what picture
should you draw?

22. Q: What’s the oldest
advertising play in the world?

23. A: Before & After
Q: What’s the oldest
advertising play in the world?

24. Show the solution.
Draw the result.
Show the situation.
Draw the problem.
Before & After

25. Draw the change you both desire:
A) Bend the line:
Go from this... To this!

26. Draw the change you both desire:
B) Hit this number:
Go from this... To this!

27. Draw the change you both desire:
C) Link these pieces:
Go from this... To this!

28. Draw the change you both desire:
D) Eliminate these steps:
Go from this... To this!

29. Draw the change you both desire:
E) Shift the focus:
Go from this... To this!

30. This mind-meld is a two-person task, so
you will be sharing your pen.

31. 75-25

32. Or:
Draw 75%
of your
picture in
advance.
Draw the
remaining
25% together.

33. Perception is reality.
In sales, it's not what you say; it's
how they perceive what you say.
- Jeffrey Gitomer

34. And perception is a picture.

35. In sales, I’m trying to see it
the way you see it.

36. There are 9 more in here:
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 36
www.danroam.com/draw-to-win/