SlideShare a Scribd company logo
1 of 36
Download to read offline
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 1
A special
SlideShare
excerpt from
my new
book:
Why drawing is your
secret sales weapon!
10 years, 10,000 pictures, 10 rules…
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 2
It’s been ten years since I wrote
The Back of the Napkin.
Since then, I’ve delivered 720 presentations
and drawn more than 10,000 pictures.
This little book shows you the ten most
important lessons I have learned.
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win Prelaunch Livecast 3
Here are the Ten Commandments:
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win Prelaunch Livecast 4
In this SlideShare,
I’m going to show
you #7.
As a kid, I liked to draw.
Yes, this is me.
What kid doesn’t?
I earned my first $5 drawing maps.
Yes, this is
also me.
I just kept going.
Pictures help people understand.
Which means pictures are a fabulous way to sell.
Pictures
didn’t just
change my
clients.
Pictures
made my
career.
Pictures can
do the same
for you.
{Draw yourself here}
Why draw to sell?
What do the people who made these ads know?
When you lead people’s eyes,
their minds will follow.
By drawing your idea* together, you create a
mind-meld that can’t be generated any other way.
*or the problem or the solution or the goal or the options, etc.
What is selling?
“You’ll be
happier with
this product.”
“Dear, I think
you should
exercise more.”
“Dad, can
we go to
Disneyland?”
“Ma’am, I
deserve a
raise.”
Anytime you’re trying to get someone to
take a new action, you’re selling.
Which means you are in sales.
Maybe you don't hold the title of
salesperson, but if the business you
are in requires you to deal with
people, you, my friend, are in sales.
- Zig Ziglar
The best way to visually sell?
So… what picture
should you draw?
Q: What’s the oldest
advertising play in the world?
A: Before & After
Q: What’s the oldest
advertising play in the world?
Show the solution.
Draw the result.
Show the situation.
Draw the problem.
Before & After
Draw the change you both desire:
A) Bend the line:
Go from this... To this!
Draw the change you both desire:
B) Hit this number:
Go from this... To this!
Draw the change you both desire:
C) Link these pieces:
Go from this... To this!
Draw the change you both desire:
D) Eliminate these steps:
Go from this... To this!
Draw the change you both desire:
E) Shift the focus:
Go from this... To this!
This mind-meld is a two-person task, so
you will be sharing your pen.
75-25
Or:
Draw 75%
of your
picture in
advance.
Draw the
remaining
25% together.
Perception is reality.
In sales, it's not what you say; it's
how they perceive what you say.
- Jeffrey Gitomer
And perception is a picture.
In sales, I’m trying to see it
the way you see it.
There are 9 more in here:
2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 36
www.danroam.com/draw-to-win/

More Related Content

What's hot

Presentation Design Secrets
Presentation Design SecretsPresentation Design Secrets
Presentation Design Secrets
Akash Karia
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
Crispy Presentations
 

What's hot (20)

Presentation Design Secrets
Presentation Design SecretsPresentation Design Secrets
Presentation Design Secrets
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
How to Write Clickass Presentations that Convert
How to Write Clickass Presentations that ConvertHow to Write Clickass Presentations that Convert
How to Write Clickass Presentations that Convert
 
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline
 
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
Visual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slidesVisual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slides
 
Typography for [Digital] Humanists
Typography for [Digital] HumanistsTypography for [Digital] Humanists
Typography for [Digital] Humanists
 
Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation Techniques
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More FeaturesDesign for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
 
Designing Presentations
Designing PresentationsDesigning Presentations
Designing Presentations
 
Lessons we learned from designing 30+ pitch decks
Lessons we learned from designing 30+ pitch decksLessons we learned from designing 30+ pitch decks
Lessons we learned from designing 30+ pitch decks
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
8 women in leadership
8 women in leadership 8 women in leadership
8 women in leadership
 
Banish The Buzzwords
Banish The BuzzwordsBanish The Buzzwords
Banish The Buzzwords
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
The Art of Picking a Co-founder
The Art of Picking a Co-founder The Art of Picking a Co-founder
The Art of Picking a Co-founder
 
Back of the Napkin / Blah-Blah-Blah Seminar
Back of the Napkin / Blah-Blah-Blah SeminarBack of the Napkin / Blah-Blah-Blah Seminar
Back of the Napkin / Blah-Blah-Blah Seminar
 

Viewers also liked

Viewers also liked (6)

A is for iCar
A is for iCarA is for iCar
A is for iCar
 
Slow agile CAS2017
Slow agile CAS2017Slow agile CAS2017
Slow agile CAS2017
 
Escalado. Hacerse adulto sin pasar por la adolescencia
Escalado. Hacerse adulto sin pasar por la adolescenciaEscalado. Hacerse adulto sin pasar por la adolescencia
Escalado. Hacerse adulto sin pasar por la adolescencia
 
Cas2017 - El arte de dar y recibir feedback
Cas2017 - El arte de dar y recibir feedbackCas2017 - El arte de dar y recibir feedback
Cas2017 - El arte de dar y recibir feedback
 
CAS2017 - Trabajando con equipos de alto rendimiento
CAS2017 - Trabajando con equipos de alto rendimientoCAS2017 - Trabajando con equipos de alto rendimiento
CAS2017 - Trabajando con equipos de alto rendimiento
 
[es] Cómo organizar tu transformación Agile
[es] Cómo organizar tu transformación Agile[es] Cómo organizar tu transformación Agile
[es] Cómo organizar tu transformación Agile
 

Similar to Draw to Win: Why drawing is your secret sales weapon

Raechel Alexis Gasparac Gaming Portfolio
Raechel Alexis Gasparac Gaming PortfolioRaechel Alexis Gasparac Gaming Portfolio
Raechel Alexis Gasparac Gaming Portfolio
Raechel Gasparac
 

Similar to Draw to Win: Why drawing is your secret sales weapon (20)

Creative Mornings - Money Making Art
Creative Mornings - Money Making ArtCreative Mornings - Money Making Art
Creative Mornings - Money Making Art
 
Raechel Alexis Gasparac Gaming Portfolio
Raechel Alexis Gasparac Gaming PortfolioRaechel Alexis Gasparac Gaming Portfolio
Raechel Alexis Gasparac Gaming Portfolio
 
Interviews
InterviewsInterviews
Interviews
 
portfoliomagazine
portfoliomagazineportfoliomagazine
portfoliomagazine
 
Toy manufacturing processes
Toy manufacturing processesToy manufacturing processes
Toy manufacturing processes
 
Really ugly resumes
Really ugly resumesReally ugly resumes
Really ugly resumes
 
Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.
 
Brand&Crisp - Unconventional Marketing
Brand&Crisp - Unconventional MarketingBrand&Crisp - Unconventional Marketing
Brand&Crisp - Unconventional Marketing
 
2D artist Magazine 007
2D artist Magazine 007 2D artist Magazine 007
2D artist Magazine 007
 
Digital Portfolio
Digital PortfolioDigital Portfolio
Digital Portfolio
 
2D artist Magazine 001
2D artist Magazine 0012D artist Magazine 001
2D artist Magazine 001
 
Slideshare - Portfolio Jennifer Guter StorybrandHero
Slideshare - Portfolio Jennifer Guter StorybrandHeroSlideshare - Portfolio Jennifer Guter StorybrandHero
Slideshare - Portfolio Jennifer Guter StorybrandHero
 
A Play in Three Acts
A Play in Three ActsA Play in Three Acts
A Play in Three Acts
 
Words to songs
Words to songsWords to songs
Words to songs
 
San diego
San diegoSan diego
San diego
 
How to Stay off Santa's "Naughty" List
How to Stay off Santa's "Naughty" ListHow to Stay off Santa's "Naughty" List
How to Stay off Santa's "Naughty" List
 
7 helping
7 helping7 helping
7 helping
 
Business tips from a former professional skateboarder: Dan Martell
Business tips from a former professional skateboarder: Dan MartellBusiness tips from a former professional skateboarder: Dan Martell
Business tips from a former professional skateboarder: Dan Martell
 
Kenny Cannon 250 pd-vsl
Kenny Cannon 250 pd-vslKenny Cannon 250 pd-vsl
Kenny Cannon 250 pd-vsl
 
Just some thoughts
Just some thoughtsJust some thoughts
Just some thoughts
 

More from Dan Roam

Cody's Mechanic's Dilemma
Cody's Mechanic's DilemmaCody's Mechanic's Dilemma
Cody's Mechanic's Dilemma
Dan Roam
 

More from Dan Roam (17)

Dan Roam's online meeting magic checklist
Dan Roam's online meeting magic checklistDan Roam's online meeting magic checklist
Dan Roam's online meeting magic checklist
 
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]
 
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...
 
The Fry and the Cranberry
The Fry and the CranberryThe Fry and the Cranberry
The Fry and the Cranberry
 
Rock and Roll's Drawing Fable (A quick lesson on how to draw anything!)
Rock and Roll's Drawing Fable (A quick lesson on how to draw anything!) Rock and Roll's Drawing Fable (A quick lesson on how to draw anything!)
Rock and Roll's Drawing Fable (A quick lesson on how to draw anything!)
 
1 simple way to better presentations: don't outline, PUMA!
1 simple way to better presentations: don't outline, PUMA!1 simple way to better presentations: don't outline, PUMA!
1 simple way to better presentations: don't outline, PUMA!
 
The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)
 
How #Gravity Works
How #Gravity WorksHow #Gravity Works
How #Gravity Works
 
Cody's Mechanic's Dilemma
Cody's Mechanic's DilemmaCody's Mechanic's Dilemma
Cody's Mechanic's Dilemma
 
The visual history of A
The visual history of AThe visual history of A
The visual history of A
 
Dan Roam & MSNBC on the Debt Crisis
Dan Roam & MSNBC on the Debt CrisisDan Roam & MSNBC on the Debt Crisis
Dan Roam & MSNBC on the Debt Crisis
 
My Speech to Congress (Health Care)
My Speech to Congress (Health Care)My Speech to Congress (Health Care)
My Speech to Congress (Health Care)
 
Healthcare Napkins All
Healthcare Napkins AllHealthcare Napkins All
Healthcare Napkins All
 
Health care napkin 4
Health care napkin 4Health care napkin 4
Health care napkin 4
 
Health care Napkin 3
Health care Napkin 3Health care Napkin 3
Health care Napkin 3
 
Health Care Napkin 2
Health Care Napkin 2Health Care Napkin 2
Health Care Napkin 2
 
Health Care Napkin 1
Health Care Napkin 1Health Care Napkin 1
Health Care Napkin 1
 

Recently uploaded

Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...
Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...
Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...
ZurliaSoop
 
JUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYA
JUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYAJUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYA
JUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYA
JUAL OBAT GASTRUL MISOPROSTOL 081466799220 PIL ABORSI CYTOTEC 1 2 3 4 5 6 7 BULAN TERPERCAYA
 
Call Girls in Lahore 03068178123 Mr Jimmy
Call Girls in Lahore 03068178123 Mr JimmyCall Girls in Lahore 03068178123 Mr Jimmy
Call Girls in Lahore 03068178123 Mr Jimmy
Escorts in Lahore 03068178123
 
JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...
JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...
JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (17)

Role of listening in selling or negotiation..pptx
Role of listening in selling or negotiation..pptxRole of listening in selling or negotiation..pptx
Role of listening in selling or negotiation..pptx
 
Vivek @ Cheap Call Girls In Mukherjee Nagar | Book 8448380779 Extreme Call Gi...
Vivek @ Cheap Call Girls In Mukherjee Nagar | Book 8448380779 Extreme Call Gi...Vivek @ Cheap Call Girls In Mukherjee Nagar | Book 8448380779 Extreme Call Gi...
Vivek @ Cheap Call Girls In Mukherjee Nagar | Book 8448380779 Extreme Call Gi...
 
Vivek @ Cheap Call Girls In Dilshad Garden | Book 8448380779 Extreme Call Gir...
Vivek @ Cheap Call Girls In Dilshad Garden | Book 8448380779 Extreme Call Gir...Vivek @ Cheap Call Girls In Dilshad Garden | Book 8448380779 Extreme Call Gir...
Vivek @ Cheap Call Girls In Dilshad Garden | Book 8448380779 Extreme Call Gir...
 
Vivek @ Cheap Call Girls In Jasola | Book 8448380779 Extreme Call Girls Servi...
Vivek @ Cheap Call Girls In Jasola | Book 8448380779 Extreme Call Girls Servi...Vivek @ Cheap Call Girls In Jasola | Book 8448380779 Extreme Call Girls Servi...
Vivek @ Cheap Call Girls In Jasola | Book 8448380779 Extreme Call Girls Servi...
 
TRAITS OF A SUCCESSFUL SALESPERSON .pptx
TRAITS OF A SUCCESSFUL SALESPERSON .pptxTRAITS OF A SUCCESSFUL SALESPERSON .pptx
TRAITS OF A SUCCESSFUL SALESPERSON .pptx
 
Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...
Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...
Jual Obat Aborsi Palembang ( Asli No.1 ) 085657271886 Obat Penggugur Kandunga...
 
The complete process of Lead Generation.pptx
The complete process of Lead Generation.pptxThe complete process of Lead Generation.pptx
The complete process of Lead Generation.pptx
 
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
 
Vivek @ Cheap Call Girls In Mayur Vihar | Book 8448380779 Extreme Call Girls ...
Vivek @ Cheap Call Girls In Mayur Vihar | Book 8448380779 Extreme Call Girls ...Vivek @ Cheap Call Girls In Mayur Vihar | Book 8448380779 Extreme Call Girls ...
Vivek @ Cheap Call Girls In Mayur Vihar | Book 8448380779 Extreme Call Girls ...
 
Professional Basic Selling Skills - 3.5.pdf
Professional Basic Selling Skills - 3.5.pdfProfessional Basic Selling Skills - 3.5.pdf
Professional Basic Selling Skills - 3.5.pdf
 
JUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYA
JUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYAJUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYA
JUAL OBAT ABORSI SURABAYA 081466799220 PIL CYTOTEC PENGGUGUR KANDUNGAN SURABAYA
 
Call Girls in Lahore 03068178123 Mr Jimmy
Call Girls in Lahore 03068178123 Mr JimmyCall Girls in Lahore 03068178123 Mr Jimmy
Call Girls in Lahore 03068178123 Mr Jimmy
 
Vivek @ Cheap Call Girls In Mandi House Puri | Book 8448380779 Extreme Call G...
Vivek @ Cheap Call Girls In Mandi House Puri | Book 8448380779 Extreme Call G...Vivek @ Cheap Call Girls In Mandi House Puri | Book 8448380779 Extreme Call G...
Vivek @ Cheap Call Girls In Mandi House Puri | Book 8448380779 Extreme Call G...
 
Non-verbal communication in selling and negotiation.pptx
Non-verbal communication in selling and negotiation.pptxNon-verbal communication in selling and negotiation.pptx
Non-verbal communication in selling and negotiation.pptx
 
Vivek @ Cheap Call Girls In Dashrath Puri | Book 8448380779 Extreme Call Girl...
Vivek @ Cheap Call Girls In Dashrath Puri | Book 8448380779 Extreme Call Girl...Vivek @ Cheap Call Girls In Dashrath Puri | Book 8448380779 Extreme Call Girl...
Vivek @ Cheap Call Girls In Dashrath Puri | Book 8448380779 Extreme Call Girl...
 
JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...
JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...
JUAL OBAT PENGGUGUR KANDUNGAN PALANGKARAYA 087776-558899 KLINIK ABORSI PALANG...
 
Vivek @ Cheap Call Girls In Jangpura | Book 8448380779 Extreme Call Girls Ser...
Vivek @ Cheap Call Girls In Jangpura | Book 8448380779 Extreme Call Girls Ser...Vivek @ Cheap Call Girls In Jangpura | Book 8448380779 Extreme Call Girls Ser...
Vivek @ Cheap Call Girls In Jangpura | Book 8448380779 Extreme Call Girls Ser...
 

Draw to Win: Why drawing is your secret sales weapon