2. Let’s Be Realistic
Despite what we hear on the news…
» There are still consumers and businesses
that need products and services
» No Fortune 1000 company gets all their
business from referrals. Must advertise to
grow eventually
» Adapt or Die
3. Go Where Your Customers Are
According to research from Webvisible and Nielsen, reported by
Marketing Charts…
» Over 2/3 of consumers and SBO’s turn to
internet first for information about local
companies
» 82% use search engines to do so
» 50% SE first vs. 24% YP first
4. We help businesses Find, Get, and
Keep customers online TM
Finding Customers
- Reach Prospects Searching for your Products & Services
Getting Customers
- Converting Website Visitors into Customers
Keeping Customers
- Staying Top of Mind with Your Clients and Prospects
5. Finding Customers = SEM
• Pay Per Click Marketing (PPC)
- Google and Yahoo! AdWords (Sponsored Links)
- Precise targeting
- Quick and predictable.
•Search Engine Optimization
- Increase organic search engine position
- Holy Grail of Internet marketing
- Slow and unpredictable
•Business Profile
- Local Internet directory listings
-Absolute bare minimum necessity
6. Finding Customers = SEM
• Pay Per Click Marketing
(PPC)
- Sponsored Links (AdWords)
- Precise targeting
- Quick and predictable.
• Search Engine Optimization
(SEO)
- Increase organic ranking Also:
- Holy Grail of Internet marketing Social Networking
- Slow and unpredictable Banner Ads
• Local Directory
- Biz profile for local Internet
directory listings
- Absolute bare minimum necessity
7. Why Is Search Marketing Important?
Where the eyes go…
the mouse clicks!
12. TrueSearch
Our easy-to-use, up-to-the minute
search marketing solution
» Reach 98% of all Search Engine
users
» Precision Geo-targeting
» Search term expertise
» Track every single lead
» Enjoy the highest volume of leads
at the lowest possible cost per lead
» Monitor your campaigns online
anytime, anywhere
find…
14. Case Study: 3D Babyface Sonography
» Previous 2 yrs in Red
» Took risk on TrueSearch
(PPC)
– $850/mo then
$1000+/mo
» After the 3rd month w/
TrueSearch:
– mo-to-mo growth 9 out of
12 mo
– yr-to-yr growth every
month
» Now in Black (& Green)
15. Getting Customers = Websites
Custom Websites
- Content Management System (CMS)
- Designed w/ marketing in mind
Landing Pages
- Sole purpose is a single Call-to-Action
Video Landing Pages
- All the “Buzz”
- Way of the future
- For businesses, not just entertainment
16. Custom Web Design
Designs with Marketing in Mind
» Search engine “friendly” structure
» Visitor friendly graphics
» Results friendly designs
» Website are designed to generate
results, not impress other web
designers…
» TPLA, Aequitas, BJT, Stone
get…
24. You Can Lead a Horse to Water…
“If your website does not convert a good
percentage of the traffic that lands on your
site, it’s ineffective and may even be
useless…. A pretty website that does not
successfully convert visitors into potential
clients is pointless.”
Michael Port – Book Yourself Solid
25. Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect lists
- Newsletters, Coupons, Promotions
Newsletters: good. Chain letters: bad
26. Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish
yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect
lists
- Newsletters, Coupons, Promotions
27. Does Email Marketing Work?
Keeping in touch keeps customers coming
back for more.
» 72% Business Owners – Email Marketing Excellent or
Good (2011 Econsultancy survey)
» ROI $42.08 for every $1 spent (2010 Direct Marketing Assn)
» Promotional Emails 2nd biggest influence on retail
website visits (behind brand familiarity) (ForeSee Results
2010)
» Email Top 3 most effective advertising method (behind
social and SEM) (Merchant Circle 2011)
30. » Cable TV » Cinema Advertising
» Radio » Print
» Broadcast TV » Direct Mail (mailers)
31. CABLE & BROADCAST TV
Detailed media plan scenarios that give you options,
with supporting rationale, for your media buy
» Maps of cable zones compared to your
target geography
» Prioritization of networks, shows, and
dayparts most likely to reach your
audience at the lowest cost, in a
target-rich environment
32. RADIO
Media negotiations
Negotiation of value-added
opportunities
» Media spill analysis (the percentage of your ad
budget wasted by not hitting the target
customer)
» Demographic efficiency analysis (the percentage
of your radio budget wasted by not hitting target
prospect customers)
33. CINEMA ADVERTISING
Cinema Delivers:
» An engaged audience with no
distractions or changing channels
» Association with blockbuster
films
» Hi-definition and surround sound
» A shared experience and group
influence
34. Whom Should You Refer to TruePresence?
» General Manager of an Auto Dealership
» Managing Partner of a Law Firm
» Owner of a Laser Hair Removal clinic
» An Insurance Broker with a large email list
» Director of a Medical Clinic or Clinical Trial
» A Cosmetic Dentist
» Owner of a Furniture Store
35. How to Get Referrals for TruePresence
•Simply Ask:
“How’s the Internet working for you?”
- Trust me, for 9 out of 10, it isn’t!
•Or You Can Ask:
“What’s your website done for you lately?”
- Likely not much!
•Tell Them:
“I have a friend who is an expert at helping off-line
businesses find, get, and keep customers online.”
Cool, a script! I’ve always wanted to be an actor…
36. Questions about find.get.keep ? ™
Finding Customers
Reach Prospects Searching for your Products & Services
Getting Customers
Converting Website Visitors into Customers
Keeping Customers
Effective Permission-based Email Marketing
Thank God it’s over…
Editor's Notes
The problem is that most businesses can’t be found where most of their potential customers are looking for them!
Read it from the book itself, pg 161Is your website converting visitors into leads? Can you prove it?
