2. How to Sell Coca Cola to non-English
speaking countries
– let’s say to sell it in Saudi Arabia?
Why don’t try it by Pictures?
http://epictranslations.com/2011/05/right-to-left-languages/
5. esign thinkin g
“Design Thinking is essentially a human-centered
innovation process that emphasizes
observation, collaboration, fast learning, visualization
of ideas, rapid concept prototyping, and concurrent
business analysis, which ultimately influences
innovation and business strategy”
Design Thinking; edited by Thomas Lockwood (2010)
13. Does anyone remember these famous paragraph ever
written in the Harvard Business Review in 1979?
• The essence of strategy formulation is coping with
competition. Yet it is easy to view competition too narrowly
and too pessimistically. While one sometimes hears
executives complaining to the contrary, intense
competition in an industry is neither co-incidence nor bad
luck
• Moreover, in the fight for market share, competition is not
manifested only in the other players. Rather, competition in
an industry is rooted in its underlying economics, and
competitive forces exist that go well beyond established
combatants in a particular industry. Customers, suppliers,
potential entrants, and substitute products are all
competitors that may be more or less prominent or active
depending on the industry.
14. You know the Author of those
paragraphs
• The state of competition in an industry
depends on five basic forces, ……
15. BUT, you
mostly
remember
this
VISUALLY
http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1
16. Using Visual Thinking for Ethical Selling
http://www.c2bdesign.com/images/visual-thinking/large/EthicalSelling_Wk1_PamSlim_ClaireBronson_web.jpg
33. The Monkey Experiments
A Story About Why We’re Afraid of
Doing Something Differently
A case of Organizational Behaviour
34. There was an experiment conducted at Then, the Scientists changed the scenario,
Behaviour Laboratorium, USA they put the monkeys out of the room, and
then they equipped the pole with barb
wires, and they put new banana. Afterward,
the monkey came in again, and tried to
reach for the banana. But, they failed after
several attempts. The barb wires prevented
them to climb the pole.
In a medium size, clean and empty room,
the Scientists insert few monkeys. In the
room, there was only one pole at the
center, with Banana on the top of it.
At first, once the monkeys came into the
room, they competed against each other to
grab the banana. The strongest and fastest
prevailed.
35. The Scientists changed once more the Looking at the monkey behaviour, the
scenario, they put the monkeys out of the Scientists changed the scenario back to
room, and now they rubbed the pole with normal condition. The pole was in clean
oils. Then the monkey came back again, and condition. Then they brought back the
again, they tried to reach for the banana. monkey into the room again.
They failed after several attempts. The oily
pole couldn’t be climbed. They stopped to However, something looked different......
climb the pole
Those monkeys didn’t try to climb the pole
at all
36. The Scientists decided to bring in new
monkeys to grab the banana. When the
new monkeys came in, something
interesting was going...
The old monkeys prevented the new
monkeys to climb the pole, even tough the
pole was clean and no hurdles.
37. Moral of the story:
Behaviour is formed by the environment and norms
However, many times the (unspoken) norms prevent us
to do something differently – to grab the opportunity