In House SEM: How to Get What You Want

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Dan London

My presentation given during SearchExchange in Charlotte, NC May 2011.

Negócios Tecnologia

In-House SEM: How to Get What YOU Want Dan London - ShareFile Director of Online Marketing @DanLondon

CEO Why are some results highlighted in yellow?

Lead Engineer What exact percentage does that impact Google’s algorithm?

Engineer I read on Wikipedia that Google doesn’t even look at the copy on the page to determine keyword relevance.

VP of Marketing Why don’t we bid on the term Britany Spears?

CFO If we don’t bid on any branded terms, we could save thousands.

PR Our PR service automatically search engine optimizes our press releases.

Social Media Look at all our Facebook fans.

Drawings By Rachel Nabors RachelTheGreat.com

Secure File Transfer & Virtual Data Room Solutions for Businesses

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