Tools to manage marketing, sales and audience data

1. Audience Management System
(AMS)
December 2014

3. Audience Management System
• Your audience data is your most important asset. After all, this is who your
advertisers pay you to connect with.
• Managing this information well saves time, money and enables you to
become more efficient in targeting and managing customers and
prospects.
• The Beeline Data Audience Data System has been built by publishers for
publishers. As such, it is perfectly aligned to meet all your audience
management requirements.

4. On Line
• Access from anywhere there is a Wi-Fi connection
• Secure Data storage
• View reports on the move
• Data counts away from the office

5. Single Customer View
• Allows you a complete view of all your audience and each touch point they
have with your brands
• Enables better business decisions based on better data knowledge
• Improves marketing results and ultimately ROI

6. Company-Reader Hierarchy
• Allows a view of contacts you have within a company rather than treating
them as separate data
• Gives you a better idea of your circulation spread in the target industry

7. Manage Duplicates
• Input suggestions allow view of existing data that already matches input
criteria
• Sophisticated software searches out potential duplicate records (company
and reader)
• Allows mix and matching to keep best form of address/contact

8. Data Input
• Allows for addition of new order/contact/company records

9. Search
• Existing data can be searched for using different criteria

10. Financial/Marketing Reports
• Financial - Transaction Report/Cash Summary/Value per Issue
• Marketing – Lapsed Subs/Renewals/Campaign Summary

11. Selection Function
• Issue Runs, Targeted Marketing Data, In Depth Information

12. Selection Function
• Top Line Data Reporting - geo, demographics, status, age, audit

13. Selection Function
• Output any columns in any order

14. Admin Access
• On-line registration forms, products and demographics, shopping carts prices
and promotions

15. Admin Access
• Allows for bulk uploads and updates

16. Admin Access
• De duplication suite enables best possible data accuracy

17. Gated Access
• Assigns and manages password/username security

18. On Line Registration Forms
• Simply set up in admin suite
• Can include or exclude demographics on one click
• Create multiple columns for a more compact form
• Can be stand alone (with some text and a logo) or built in an I Frame within
your own web site
• Caters for controlled circulation or exhibition registrations
• Example - http://ams.beelinedata.co.uk/public/do-reg-form.
php?productId=1&database=fleetworld or
• http://www.ftseglobalmarkets.com/info/registration-form.html

19. Paid For Products
• Shopping carts, promo and standard prices, special offers

20. Integrated Email Marketing System
(EMS)
December 2014

21. Integrated Email Broadcast Function
• Based on selections with the Beeline software – no upload/download
• Automated, repeated and scheduled email communication according to pre-selected
data – ideal for renewal cycles for both paid and CC products
• Click, Open, Bounce and Unsubscribe replies all flagged to original contact
data.
• Source coding allows view of journey after “click” – did they complete goal of
registering, paying for their shopping cart etc

22. Dashboard

23. Set Up – Text, HTML or Editor

24. Set Up – Selection Based

25. Set Up – Source and Repetition

26. Set Up – Test and Disclosure Library

27. Renewal Cycles - CC

28. Renewal Cycles – Paid Subs

29. Sales Management System
(SMS)
December 2014

31. SMS– Home - Search and Diary

32. SMS– Client Detail

33. SMS– Opportunities Pipeline

34. SMS– Opportunities Products

35. SMS– Opportunities Products

36. SMS– Pipeline Management

37. SMS– Pipeline Management

38. SMS– Activity Management

39. Flat Plan Management System
(FMS)
December 2014

40. FMS– Set Up Template

41. FMS– Page Allocation

42. FMS– Copy Chasing

43. FMS– Copy Chasing

44. FMS– Ad Allocation

45. Management Systems
• Audience Management System for CC and Paid products – magazines and
events
• A Sales Management System giving the sales team (and importantly the
Sales Managers) tighter control over the whole sales process
• A Flat Plan system that can enable confidence within the production team
production confidence and give the sales team a (mobile) view on where
the potential ad spaces are
• An Email system that can enable you to see activity “beyond the click” and
have marketing insight that would not be available outside of the same
database. It will also alleviate the need to download and upload for the
most recent data as well as allow scheduling of emails with “live” data

46. Further Developments
• Accounts Management System linking to Sage to allow regular uploading
of Ledger and Transaction information
• Email signatures from within the SMS
• Allow for flagging of Sales Contacts to be able search on those that have
exhibited at an event
• Link from the thumbnail of the ad back to the original
• Allow for a tick box when a signed order is received back to be able to
change from a reserved ad space and import the thumbnail. This tick box
will be viewable in the pre-production report.
• ...and more... Ticketing and Exhibition space management

47. Beeline
• Committed to support successful and forward thinking publishers with
management systems that really are fit for purpose
• Not just supplying you with software – we are experienced data managers
who can react quickly to data issues and support the data team
• Developing our systems around client needs rather than fitting needs in a
rigid structure