A presentation for a networking event hosted by Kitchen Views and New England Homes Magazine. Introduction -- 00:46 Part 1: A look at changes on the Web -- 3:33 Part 2: How social media effects your marketing -- 12:25 Part 3: Using the Social Web to build your voice -- 19:42 Part 4: Today's web marketing for a design professional -- 22:04 Part 5: A case study of Social Media Marketing by a design professional -- 24:59 Part 6: Easy steps to get started -- 32:54 Conclusion: -- 43:00

1. Presentation at Networking Event

2. Dan McCarthy
Chairman/CEO
Network Communications, Inc.
THE HIDDEN POWER OF
SOCIAL MEDIA

3. First, a look at some
changes on the
Internet

4. Almost everything on the web starts with Google.

5. The most influential
factor in how Google
presents search results
is something called
“PageRank.”
“Pages”…not “People”

6. o Blogs
What is Social Media?
o Social networks
o Video sharing
o Photo sharing
o Consumer
reviews
o Micro-blogging
o SMS platform

7. Social Media is a series
of conversations &
connections between
people who share
interests or experience.
In April, the top social
media sites had more
than 235 million users.
MySpace FaceBook Blogger Wordpress Twitter

9. Facebook is the third most trafficked site on the Internet, with
104M visitors in April, up 133% since October 2008.

10. The shift in the web
changes how to think about
marketing

13. Your traditional
marketing toolkit:
Things that pull
• Print advertising
• Direct mail
• Web site
• Search marketing
• E-mail
• Events Cost
Things that push
• Marketing materials
• Networking events
• Referrals
• Local organizations
• Chamber of Reach
Commerce
• Associations

14. Contribute
Network
Participate
Social media supplements your pull marketing – your advertising – and
turbo-charges your word of mouth.
It takes Internet marketing from Passive to Active at minimal cost.

15. You are successful in social media marketing just by
being yourself, consistently & authentically.

17. Can I really be me?

29. COMBINE THE WAY
YOU LIVE WITH THE
WAY YOU MAKE A
LIVING.

30. When people search
on the web for you…

36. Using Social Media
Marketing to Build A
Large Platform that
Presents Your Image AND
Voice

49. You need very few tools.

50. Step 1:
Set up a blog
www.wordpress.com
www.blogger.com

51. What do you put on your blog?
Whatever is of interest to you
will be of interest to people who
are interested in you.
• What have you seen?
• What do you like?
• Who have you met?
• What have you done?
• What do you think?

55. Step 2:
Create your social identities
Facebook
LinkedIn
Twitter

56. Things to do to get started
• Build your network
• Get involved in the conversation
• Contribute
• Comment
• Participate

57. Join groups

58. Become a fan
More than
165,000
members identify
themselves as
interested in
design

59. Make a Fan Page for
your business
Click on “Create a page for my
business”

60. Play around on
Twitter:
Interact with peers
Find design
discussions
Connect with design
enthusiasts

61. Wefollow.com
Directory of
members
organized by
interest
1000+ interior
designers

62. Integrate your social • Add “Connect with us on…” to your
print advertising
identities into all your
marketing • Include your social identity links on your
direct mail and sales collateral
• Add your social identity links to your e-
mail signature
• Cross-promote each social identity on
individual sites
Set a realistic content • Plan your content
• How many times are you
schedule comfortable updating?
• Decide how long each update
should be
• Find things to share with others
• Interesting objects
• Projects
• Web links

63. Have fun…
Connect & engage
Be interested & interesting
Share your expertise
Leverage your network

64. To get all the links www.viralhousingfix.com/miscellaneous/kit
in this presentation chen-views/
To contact me dmccarthy@nci.com
www.viralhousingfix.com
Profile.to/DanMcCarthy
To contact New England Kyle Hoepner
Home 617-938-3991 x710
khoepner@nehomemag.com
Betsy Abeles Kravitz
617-938-3991 x704
bkravitz@nehomemag.com

65. Thank
you!