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19 de jun de 2009
A check list to audit your current marketing strategy
Marketing Strategy Checklist<br />Use this list to see where you are with your current marketing strategy. Sort of like an audit if you like. Then you can focus on where the gaps are and if you need some marketing consulting please contact me by sending this chart completed to Danielle@macinnismarketing.com.au<br />Marketing strategy checklistDoneNot doneStarted Happy with itNot happy, needs workMarketing strategyMarketing planBusiness plan for next 3 yrs with mission and vision Unique selling proposition identifiedUnderstand the needs of your key customer groups – survey, focus groups, data collectionNiche markets definedUnderstand the customer lifecycle for each product and or service and segmentHave a living marketing action plan for each quarter or halfHave a marketing resource for implementation of the plan<br />Marketing strategy checklistDoneNot doneStarted Happy with itNot happy, needs workClient InsightDatabase of clients, profiling and segmenting themReferral systemCapturing customer compliantsCustomer tiering in databaseLead capturing tool, online capturingIdeal customer profile/sLost clientsCustomer experience mapRepeat purchase loyalty programs<br /><ul><li>Marketing strategy checklistDoneNot doneStarted Happy with itNot happy, needs workSalesUnderstand key metrics for the businessSaleCost of a sale Cost of a leadNumber of leadsLost leadLost customerHave a sales engine; prospects, leads and salesUp-sellCross -sellProfit marginSalesforceTelesalesBDMsPrePostSupport staff</li></ul>Marketing strategy checklistDoneNot doneStarted Happy with itNot happy, needs workAdvertising OnlineInternet traffic generation:SEOSqueeze pagePay-per-click ads Landing pagesAffiliate LinksConversionOffers/ SubscriptionsWeb presence: updated and maintainedSocial media;TwitterFacebook’LinkedinblogCopywritingAdvertising OfflineTelevisionRadioPrintCinemaOutdoor signageYellow pages<br />Marketing strategy checklistDoneNot doneStarted Happy with itNot happy, needs workPricingDiscount positioningHigher pricingLower pricingPreferential pricingReductionAlliancesAffiliatesJoint venturesOutsourcing partnersStrategic alliancesServiceCorrecting problemsCustomer escalation processExtended warrantyReverse engineering solutions with customer feedbackGuarantees<br />Marketing strategy checklistDoneNot doneStarted Happy with itNot happy, needs workBranding and communicationsBusiness vehicles (e.g. sales, service, delivery) Uniforms Trade show booths & banners Your building’s exterior appearance Floors On-hold messaging Voicemail greetings Product Manuals Gift Certificates Store background music PRPress releasesProject sheetsList of mediaOnline media release PRwirePresentations/pitch books Media Kits Press Releases Package inserts<br />©2009 Macinnis MarketingFor more information and resources visit my website www.macinnismarketing.com.au or my blog www.macinnismarketing.wordpress.com<br />