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Mac innis style-guide-example

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Mac innis style-guide-example

  1. 1. Corporate Style Guide MacInnis Marketing
  2. 2. 3.1.3 The MacInnis logo (Web Banner) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Small Business Marketing Better Business Decisions Font: Arial Rounded MT Bold Size: 36 point Font: Arial Rounded MT Bold Size: 14 point Font: Arial Rounded MT Bold Size: 16 point Dashed line: 3 point spacing Weight: 4 point General dimensions: Width: 64 pixels Height: 63 pixels Bounding box: General dimensions: Width: 760 pixels Height: 150 pixels Colour: Gray: #333333 Red: #ED1C24 Black: #000000
  3. 3. 3.1.4 The MacInnis logo (Email) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Colour: Gray: #333333 Red: #ED1C24 Font: Arial Rounded MT Bold Size: 16 point Dashed line: 1 point spacing Weight: 1 point General dimensions: Width: 20 pixels Height: 19 pixels Bounding box: General dimensions: Width: 200 pixels Height: 38 pixels
  4. 4. 3.1.5 Incorrect use of MacInnis logo Contents Page 12MacInnis Marketing Corporate Style Guide 2010 Adherence to these guidelines will ensure that the integrity of the MacInnis Marketing is maintained in all applications and across all channels. The simplest way to follow these guidelines is to use the approved digital artwork for all variants of the logo and use good judgment in applying them. The examples shown below demonstrate some scenarios that should be avoided when using the logo. Do not change the color of the logo. Do not use logo without logotype Do not put the full-color logo on a background colour, pattern or texture that could inhibit legibility Do not recreate the logo using other typefaces Do not place the logo over a background, Do not build new logotypes based around the MacInnis Marketing logo MacInnis Marketing Small Business Marketing Better Business Decisions MacInnis Marketing Small Business Marketing Better Business Decisions visit us at: www.macinnismarketing.com.au MacInnis Marketing Small Business Marketing Better Business Decisions MacInnis Marketing
  5. 5. 3.2.1 Colour Palette Contents Page 13MacInnis Marketing Corporate Style Guide 2010 Color plays an essential role in the MacInnis Marketing identity. Consistent color usage is essential to maintaining the unique look and feel of MacInnis Marketing’s identity. Do not place the logo over a background, McAfee Red CMYK 0.100.100.0 RGB 237.28.36 HTML ED1C24 Core colors These are the primary colors in the McAfee brand palette, with McAfee Red and McAfee Gray chief among them. To avoid overwhelming the audience or subject matter however, care should be exercised when applying McAfee Red. It should never be screened back. Use it sparingly for emphasis and as an accent. Gray CMYK 0.0.0.80 RGB 51.51.51 HTML 333333 Black CMYK 0.0.0.100 RGB 0.0.0 HTML 000000 White CMYK 0.0.0.0 RGB 255.255.255 HTML FFFFFF
  6. 6. 3.2.2 Typography Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing’s corporate typeface—A—has been carefully selected for its performance characteristics and distinctive look. As for our logo, the typeface—Arial Rounded MT Bold—helps reinforce MacInnis Marketing’s brand image in the eyes of our customers, partners, and employees. Do not place the logo over a background, Cambria Bold Text Cambria Regular Cambria Italic Cambria Bold Italic DisplayFor use inPrint and PDF See licensing restrictions on the next page. For use inPowerPoint Arial Bold Text Arial Arial Bold Display Arial Black Pull quotes For use inHTML email communications and on the Web Arial Bold Text Verdana Arial Bold (Links only) Display These versions of Arial should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and data sheets. Although permissible, styles other than Cambria Regular should only be used sparingly. Display fonts are used for headlines, signage, and applications that require ...
  7. 7. 3.2.3 Graphic Components Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing Do not place the logo over a background,
  8. 8. 3.2.4 Photography Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing Do not place the logo over a background,
  9. 9. 3.2.5 Illustration Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing Do not place the logo over a background,
  10. 10. 3.2.6 Sample Layouts Contents Page 13MacInnis Marketing Corporate Style Guide 2010 The “look and feel” of MacInnis Marketing relies on consistent application of the elements outlined in this Style Guide. Applying this visual system with careful consideration builds a cohesive, but flexible, brand identity across all our channels; the examples below demonstrate this consistency. Do not place the logo over a background,
  11. 11. MacInnis Marketing porate Style Guide MacInnis Marketing Contents 1.0 1.1.1 1.1.2 2.0 2.1.1 2.1.2 2.1.3 3.0 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 3.2.6 4.0 4.1.1 5.0 Contents Page 2 About the MacInnis Corporate Style Guide Brief history of MacInnis Marketing Our Vision, Values and Value Proposition Naming Conventions Legal name Brand Name Tag Line & Value Proposition General design guidelines The MacInnis logo (Large) The MacInnis logo (Small) The MacInnis logo (Web Banner) The MacInnis logo (Email) Incorrect logo use Colour palette Typography Graphic components Photography Illustration Sample layouts Online applications Email signatures Further information and contacts MacInnis Marketing Corporate Style Guide 2010 1.0 About this corporate style guide Contents Page 3MacInnis Marketing Corporate Style Guide 2010 This document describes MacInnis Marketing’s voice, providing guidelines for the creation of marketing and communications materials using core elements of our brand identity. With our ever expanding customer base, we must communicate a single uni�ied MacInnis brand- one that is innovative and experienced, capable and committed. Adherence to these guidelines is therefore essential in presenting MacInnis’s corporate image consistently and appropriately for customers, prospects, partners and employees alike. 1.1.1 Brief History of MacInnis Marketing Contents Page 4MacInnis Marketing Corporate Style Guide 2010 Danielle MacInnis started MacInnis Marketing in 2006 with the support of her husband Mark MacInnis (already running his successful architectual practice), decided not to go back to the corporate giants she had been working for after her son Lachlan was born. This was a dif�icult decision after working for Hewlett Packard for over eight years as a senior product manager, but the challenge of starting a small business and balancing work-life was one that Danielle wanted to take head on. By starting a small business from scratch and having over 15 years of experience working for large companies, Danielle has developed some specialised skills as a marketing consultant. Being able to see how important the strategy and big picture is, whilst balancing this with real actionable practical plans. "Marketing is all about creating customers that know, like and trust you. To do this you really have to take the time to understand your customers and their needs, show them empathy and the rest will fall into place. With MacInnis Marketing you won't get a marketing plan that you stick in your top draw. We work with you to deliver an active practical marketing and sales plan that grows and develops with your business and ultimately becomes an important part of your overall business strategy. With 40% of our work comes from repeat customers, we are justi�iably proud of our track record. Our strong client relationships often mean we are invited to be involved in many projects from branding and marketing, sales training, leadership and teaming as well as vision and business frameworks. We work on a consultative basis with our clients. Our commitment to learning ensures that we are open to the best ideas and adopt these into developing every strategy.". 1.1.2 Our Vision, Values and Value Proposition Contents Page 5MacInnis Marketing Corporate Style Guide 2010 Our Vision MacInnis Marketings' vision is to make practical marketing services available and affordable to every small business who �its our customer pro�ile. We want the customers to love us and �ind us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as small business. We achieve this by consistently demonstrating our commitment to our values: Our Values Our values describe who we are and how we go about our business, both as a brand, and as a group of high performing individuals. We look for, encourage and develop these values in our team and with through the relationships we build. * Integrity and Professionalism - Being honest, independent and transparent in delivering you with the best marketing solution for your business. * Passion for customers - Being thoughtful by putting your needs �irst. By being personally invested by ensuring we deliver great value for your marketing dollar investment. * Innovation and IT - Keeping abreast of current marketing IT solutions and identifying the most affordable and suitable marketing technology for your small business. * Sharing Knowledge - Educating and communicating marketing information with you to improve your marketing knowledge and skill base. * Creativity and fun - Brainstorming, thinking outside the square, enjoying the process and constantly collecting great ideas for marketing in small business. * Pay it forward principals - It begins with doing a favor for another person-- without any expectation of being paid back. 2.0 Naming Conventions Contents Page 6MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketings' vision is to make practical marketing services available and affordable to every small business who �its our customer pro�ile. We want the customers to love us and �ind us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as small business. We achieve this by consistently demonstrating our commitment to our values. 2.1.1 Legal Name MacInnis Marketings' vision is to make practical marketing services available and affordable to every small business who �its our customer pro�ile. We want the customers to love us and �ind us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as small business. We achieve this by consistently demonstrating our commitment to our values. 2.1.2 Brand Name Our value proposition is to put in place a system that asssists you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love. Our Tagline: Small Business Marketing Better Business Decisions 2.1.3 Tagline & Value Proposition 3.0 General design guidelines Contents Page 4MacInnis Marketing Corporate Style Guide 2010 This section provides guidelines for the creation of MacInnis Marketing and communications materials, describing how to capture the appropriate look and feel. These guidelines will help ensure that materials from many sources re�lect a single MacInnis Marketing brand, helping to maintain consistency and continuity. 3.1.1 The MacInnis logo (Large) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Small Business Marketing Better Business Decisions Font: Arial Rounded MT Bold Size: 36 point Font: Arial Rounded MT Bold Size: 14 point Font: Arial Rounded MT Bold Size: 16 point Dashed line: 3 point spacing Weight: 4 point General dimensions: Width: 64 pixels Height: 63 pixels Bounding box: General dimensions: Width: 490 pixels Height: 160 pixels Colour: Gray: #333333 Red: #ED1C24 Black: #000000 3.1.2 The MacInnis logo (Small) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Small Business Marketing Better Business Decisions Font: Arial Rounded MT Bold Size: 22 point Font: Arial Rounded MT Bold Size: 8 point Font: Arial Rounded MT Bold Size: 10 point Dashed line: 2 point spacing Weight: 3 point General dimensions: Width: 42 pixels Height: 41 pixels Bounding box: General dimensions: Width: 318 pixels Height: 104 pixels Colour: Gray: #333333 Red: #ED1C24 Black: #000000 3.1.3 The MacInnis logo (Web Banner) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Small Business Marketing Better Business Decisions Font: Arial Rounded MT Bold Size: 36 point Font: Arial Rounded MT Bold Size: 14 point Font: Arial Rounded MT Bold Size: 16 point Dashed line: 3 point spacing Weight: 4 point General dimensions: Width: 64 pixels Height: 63 pixels Bounding box: General dimensions: Width: 760 pixels Height: 150 pixels Colour: Gray: #333333 Red: #ED1C24 Black: #000000 3.1.4 The MacInnis logo (Email) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Colour: Gray: #333333 Red: #ED1C24 Font: Arial Rounded MT Bold Size: 16 point Dashed line: 1 point spacing Weight: 1 point General dimensions: Width: 20 pixels Height: 19 pixels Bounding box: General dimensions: Width: 200 pixels Height: 38 pixels 3.1.5 Incorrect use of MacInnis logo Contents Page 12MacInnis Marketing Corporate Style Guide 2010 Adherence to these guidelines will ensure that the integrity of the MacInnis Marketing is maintained in all applications and across all channels. The simplest way to follow these guidelines is to use the approved digital artwork for all variants of the logo and use good judgment in applying them. The examples shown below demonstrate some scenarios that should be avoided when using the logo. Do not change the color of the logo. Do not use logo without logotype Do not put the full-color logo on a background colour, pattern or texture that could inhibit legibility Do not recreate the logo using other typefaces Do not place the logo over a background, Do not build new logotypes based around the MacInnis Marketing logo MacInnis Marketing Small Business Marketing Better Business Decisions MacInnis Marketing Small Business Marketing Better Business Decisions visit us at: www.macinnismarketing.com.au MacInnis Marketing Small Business Marketing Better Business Decisions MacInnis Marketing 3.2.1 Colour Palette Contents Page 13MacInnis Marketing Corporate Style Guide 2010 Color plays an essential role in the MacInnis Marketing identity. Consistent color usage is essential to maintaining the unique look and feel of MacInnis Marketing’s identity. Do not place the logo over a background, McAfee Red CMYK 0.100.100.0 RGB 237.28.36 HTML ED1C24 Core colors These are the primary colors in the McAfee brand palette, with McAfee Red and McAfee Gray chief among them. To avoid overwhelming the audience or subject matter however, care should be exercised when applying McAfee Red. It should never be screened back. Use it sparingly for emphasis and as an accent. Gray CMYK 0.0.0.80 RGB 51.51.51 HTML 333333 Black CMYK 0.0.0.100 RGB 0.0.0 HTML 000000 White CMYK 0.0.0.0 RGB 255.255.255 HTML FFFFFF 3.2.2 Typography Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing’s corporate typeface—A—has been carefully selected for its performance characteristics and distinctive look. As for our logo, the typeface—Arial Rounded MT Bold—helps reinforce MacInnis Marketing’s brand image in the eyes of our customers, partners, and employees. Do not place the logo over a background, Frutiger 65 Bold Text Frutiger 45 Light Frutiger 46 Light Italic Frutiger 55 Roman Display Frutiger 45 Light Frutiger 55 Roman Frutiger 65 Bold Emphasis & data-heavy contentFor use inPrint and PDF See licensing restrictions on the next page. For use inPowerPoint Arial Bold Text Arial Arial Bold Display Arial Black Pull quotes For use inHTML email communications and on the Web Arial Bold Text Verdana Arial Bold (Links only) Display These versions of Frutiger should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and data sheets. Although permissible, styles other than Frutiger Light or Regular should only be used sparingly. (Note that TImes or Times New Roman should be used for copy on letterhead.) These versions should be used for document titles, headlines, introductions, shorter body copy, informational and technical copy, subheads, captions, text in tables, and footnotes. Display fonts are used for headlines, signage, and applications that require ... 3.2.3 Graphic Components Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing Do not place the logo over a background, 3.2.4 Photography Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing Do not place the logo over a background, 3.2.5 Illustration Contents Page 13MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketing Do not place the logo over a background, 3.2.6 Sample Layouts Contents Page 13MacInnis Marketing Corporate Style Guide 2010 The “look and feel” of MacInnis Marketing relies on consistent application of the elements outlined in this Style Guide. Applying this visual system with careful consideration builds a cohesive, but flexible, brand identity across all our channels; the examples below demonstrate this consistency. Do not place the logo over a background, 4.0 Online Applications Contents Page 6MacInnis Marketing Corporate Style Guide 2010 All staff are to have email signatures in the following format: Regards, Danielle MacInnis Marketing & Business Consultant Mob: 0400 507 037 Email Blog Web 4.1.1 Email Signatures MacInnis Marketing
  12. 12. Contents 1.0 1.1.1 1.1.2 2.0 2.1.1 2.1.2 2.1.3 3.0 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 3.2.6 4.0 4.1.1 5.0 Contents Page 2 About the MacInnis Corporate Style Guide Brief history of MacInnis Marketing Our Vision and Values Naming Conventions Legal name Brand Name Tag Line & Value Proposition General design guidelines The MacInnis logo (Large) The MacInnis logo (Small) The MacInnis logo (Web Banner) The MacInnis logo (Email) Incorrect logo use Colour palette Typography Graphic components Photography Illustration Sample layouts Online applications Email signatures Further information and contacts MacInnis Marketing Corporate Style Guide 2010
  13. 13. 1.0 About this corporate style guide Contents Page 3MacInnis Marketing Corporate Style Guide 2010 This document describes MacInnis Marketing’s voice, providing guidelines for the creation of marketing and communications materials using core elements of our brand identity. With our ever expanding customer base, we must communicate a single uni�ied MacInnis brand- one that is innovative and experienced, capable and committed. Adherence to these guidelines is therefore essential in presenting MacInnis’s corporate image consistently and appropriately for customers, prospects, partners and employees alike.
  14. 14. 1.1.1 Brief History of MacInnis Marketing Contents Page 4MacInnis Marketing Corporate Style Guide 2010 Danielle MacInnis started MacInnis Marketing in 2006 with the support of her husband Mark MacInnis (already running his successful architectual practice), decided not to go back to the corporate giants she had been working for after her son Lachlan was born. This was a dif�icult decision after working for Hewlett Packard for over eight years as a senior product manager, but the challenge of starting a small business and balancing work-life was one that Danielle wanted to take head on. By starting a small business from scratch and having over 15 years of experience working for large companies, Danielle has developed some specialised skills as a marketing consultant. Being able to see how important the strategy and big picture is, whilst balancing this with real actionable practical plans. "Marketing is all about creating customers that know, like and trust you. To do this you really have to take the time to understand your customers and their needs, show them empathy and the rest will fall into place. With MacInnis Marketing you won't get a marketing plan that you stick in your top draw. We work with you to deliver an active practical marketing and sales plan that grows and develops with your business and ultimately becomes an important part of your overall business strategy. With 40% of our work comes from repeat customers, we are justi�iably proud of our track record. Our strong client relationships often mean we are invited to be involved in many projects from branding and marketing, sales training, leadership and teaming as well as vision and business frameworks. We work on a consultative basis with our clients. Our commitment to learning ensures that we are open to the best ideas and adopt these into developing every strategy.
  15. 15. 1.1.2 Our Vision and Values Contents Page 5MacInnis Marketing Corporate Style Guide 2010 Our Vision MacInnis Marketings' vision is to make practical marketing services available and affordable to every small business who �its our customer pro�ile. We want the customers to love us and �ind us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as small business. We achieve this by consistently demonstrating our commitment to our values: Our Values Our values describe who we are and how we go about our business, both as a brand, and as a group of high performing individuals. We look for, encourage and develop these values in our team and with through the relationships we build. * Integrity and Professionalism - Being honest, independent and transparent in delivering you with the best marketing solution for your business. * Passion for customers - Being thoughtful by putting your needs �irst. By being personally invested by ensuring we deliver great value for your marketing dollar investment. * Innovation and IT - Keeping abreast of current marketing IT solutions and identifying the most affordable and suitable marketing technology for your small business. * Sharing Knowledge - Educating and communicating marketing information with you to improve your marketing knowledge and skill base. * Creativity and fun - Brainstorming, thinking outside the square, enjoying the process and constantly collecting great ideas for marketing in small business. * Pay it forward principals - It begins with doing a favor for another person-- without any expectation of being paid back.
  16. 16. 2.0 Naming Conventions Contents Page 6MacInnis Marketing Corporate Style Guide 2010 MacInnis Marketings' vision is to make practical marketing services available and affordable to every small business who �its our customer pro�ile. We want the customers to love us and �ind us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as small business. We achieve this by consistently demonstrating our commitment to our values. 2.1.1 Legal Name MacInnis Marketings' vision is to make practical marketing services available and affordable to every small business who �its our customer pro�ile. We want the customers to love us and �ind us irreplaceable. We strive to provide the sort of insight, marketing genius and value that makes us the stand out choice for you as small business. We achieve this by consistently demonstrating our commitment to our values. 2.1.2 Brand Name Our value proposition is to put in place a system that asssists you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love. Our Tagline: Small Business Marketing Better Business Decisions 2.1.3 Tagline & Value Proposition
  17. 17. 3.0 General design guidelines Contents Page 4MacInnis Marketing Corporate Style Guide 2010 This section provides guidelines for the creation of MacInnis Marketing and communications materials, describing how to capture the appropriate look and feel. These guidelines will help ensure that materials from many sources re�lect a single MacInnis Marketing brand, helping to maintain consistency and continuity.
  18. 18. 3.1.1 The MacInnis logo (Large) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Small Business Marketing Better Business Decisions Font: Arial Rounded MT Bold Size: 36 point Font: Arial Rounded MT Bold Size: 14 point Font: Arial Rounded MT Bold Size: 16 point Dashed line: 3 point spacing Weight: 4 point General dimensions: Width: 64 pixels Height: 63 pixels Bounding box: General dimensions: Width: 490 pixels Height: 160 pixels Colour: Gray: #333333 Red: #ED1C24 Black: #000000
  19. 19. 3.1.2 The MacInnis logo (Small) Contents Page 5MacInnis Marketing Corporate Style Guide 2010 The MacInnis logotype was created with a rounded Arial font. A combination of the colour red, shades of gray and black and a stylized briefcase make the image a unique asset for MacInnis Marketing. In combination with the rest name, it projects con�idence, experience and creativity. To ensure that the MacInnis Marketing brand is properly represented, always provide the logo with suf�icient “breathing space” or eye rest and be sure that the logo artwork is appropriate for the size of application. The bounding box represent the space that is needed and is not part of the logo itself. MacInnis Marketing Small Business Marketing Better Business Decisions Font: Arial Rounded MT Bold Size: 22 point Font: Arial Rounded MT Bold Size: 8 point Font: Arial Rounded MT Bold Size: 10 point Dashed line: 2 point spacing Weight: 3 point General dimensions: Width: 42 pixels Height: 41 pixels Bounding box: General dimensions: Width: 318 pixels Height: 104 pixels Colour: Gray: #333333 Red: #ED1C24 Black: #000000

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